Katrin Lewandowski

Head of Marketing & Inside Sales at OpenRad at OpenRad
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Contact Information
us****@****om
(386) 825-5501
Location
DE
Languages
  • Englisch Professional working proficiency
  • Deutsch Native or bilingual proficiency
  • Russisch Elementary proficiency
  • Spanisch Elementary proficiency
  • Italienisch Elementary proficiency

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5.0

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Salome Isanovic

Katrin was a great professional to work with. She joined Careship as our Content and Communications Lead and became a vital member of the management team from day one. Her assistance made a huge impact on our success. Katrin has profound knowledge of her field and outperformed her targets every quarter. Katrin’s work ethics are immaculate and she is so easy and fun to work with. Whenever I need comms advice, I make sure to reach out to Katrin, as she is the best at it. On top of being a great Content Lead, she is also a results-driven, good-hearted and reliable team player. I definitely recommend Katrin to any job.

Brian Plackis Cheng

Katrin is a great human to have on your team. She understands the care business, is an expert in the content and SEO field, has the highest degree of ownership, and is extremely results focus. Katrin is an excellent teammate who supports her colleagues. She is terrific at driving operational activities while developing and launching new capabilities. If she says it is going to get done, it gets done well and on time. In the one year we worked together, she overhauled our organic traffic generation. Within 9 months, new service requests from organic exceeded paid. I really enjoyed working with her and can't wait to be on another team with her again.

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Experience

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Head of Marketing & Inside Sales at OpenRad
      • Apr 2022 - Present

    • Germany
    • Services for the Elderly and Disabled
    • 1 - 100 Employee
    • Content & Communications Lead
      • Feb 2021 - Mar 2022

      Content Lead & SEO Editor-in-chief with experience in evaluating, creating, and marketing content across online and offline channels on a multi-country level At Careship, I managed and represented the Content Marketing Team and all related measures on the organic side, including analytics, strategy, content creation and distribution. I supervised all social media channels and CRM measures (incl. promotional emails & newsletters). I also handled our expert relations and ran the expert blog. Furthermore, I oversaw and pushed all PR & Public Affairs activities of the company. REFERENCES (selected) Careship Magazine: https://www.careship.de/senioren-ratgeber/ Expert Blog: https://www.careship.de/senioren-ratgeber/?category=experten-blog Careship info area for caregivers: https://www.careship.de/senioren-ratgeber/?category=alltagshelfertreff Video work: https://www.youtube.com/channel/UC0qw10_qCaTHBc7qW3Y65Ng

    • Germany
    • Individual and Family Services
    • 1 - 100 Employee
    • Head of Content / Editor-in-chief & Senior PR Manager
      • Oct 2014 - Jan 2021

      At Care.com International, I managed Content across 8 countries, including analytics, strategy, content creation and distribution. I also supervised all active social media channels and content-related CRM measures (e.g. email newsletters). I handled expert, blogger and influencer relations. The first 2.5 years at Care.com I was responsible for B2B, Corporate and Financial PR. I also led a big CSR campaign and filled the copywriter role. REFERENCES (selected) Family magazine of Care.com UK: www.care.com/c/home/en-gb Family magazine of Betreut.de (D): www.betreut.de/magazin Eltern Blog (D): www.betreut.de/eltern-blog Care With Care Blog: www.carewithcare.com/blog Nurses in Berlin video: www.youtube.com/watch?v=YXZp0h8zKag&t=4s CSR campaign Care Forward: care-forward.de

  • Lewandowski PR // PR-Ambulanz
    • Germany & Northern Cyprus
    • Founder & Director
      • Feb 2008 - Sep 2014

      Founding my own communications agency, I mainly delivered (ad hoc) PR services, copywriting, editing, blogging and translations. I also offered a lot of communication consultancy and coaching. Founding my own communications agency, I mainly delivered (ad hoc) PR services, copywriting, editing, blogging and translations. I also offered a lot of communication consultancy and coaching.

  • ipse Communication
    • Berlin und Umgebung, Deutschland
    • Key Account Manager & Senior PR Consultant
      • Feb 2004 - Mar 2012

      At ipse Communication, I managed various key accounts doing B2B and B2C Public Relations as well as Public Affairs, in the fields of healthcare, medicine, pharmacy and sciences mainly. At ipse Communication, I managed various key accounts doing B2B and B2C Public Relations as well as Public Affairs, in the fields of healthcare, medicine, pharmacy and sciences mainly.

    • Germany
    • Advertising Services
    • 300 - 400 Employee
    • PR Assistant
      • Sep 2001 - Dec 2003

      International PR & Public Affairs International PR & Public Affairs

Education

  • Universität Leipzig / University of Leipzig
    Master of Arts, Media & Communication, Business Administration, English Literature
    1995 - 2003
  • Staffordshire University
    Marketing Course, Marketing
    1998 - 1999

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