Katya Kogan

Marketing Designer at Sniper Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Ramat Gan, IL

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Experience

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Designer
      • Jan 2023 - 1 year

      Tel Aviv District, Israel • Cultivate and build trusting relationships with clients, assess needs, and goals, and enhance the UI/ UX (user interface/user experience) and brand design on multiple projects. • Increase brand awareness by aligning the client’s vision and crafting original content that improves the user experience (UX) through landing pages, brand kits, banners, logos, social media ads, decks, and physical signage. • Coordinated with creative, sales, and operations teams to brainstorm scripts and… Show more • Cultivate and build trusting relationships with clients, assess needs, and goals, and enhance the UI/ UX (user interface/user experience) and brand design on multiple projects. • Increase brand awareness by aligning the client’s vision and crafting original content that improves the user experience (UX) through landing pages, brand kits, banners, logos, social media ads, decks, and physical signage. • Coordinated with creative, sales, and operations teams to brainstorm scripts and design social media ads that engaged visitors and boosted watch times, clicks, likes, follows, and sales Show less

    • Israel
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketing Designer
      • Dec 2021 - Jan 2023

      Тель Авив, Израиль Demonstrate ability to take on various roles including graphics Designer, marketing coordinator, and Social Media Manager for multiple company brands to povide brand awareness across a range of projects •Edited and created visual content for all websites (Elementor Wordpress) •Grew our advertising profile post reach organically by over 60% and overall engagement by 50%. •Created own position within the company by finding a need within the company and filling it. •Worked on… Show more Demonstrate ability to take on various roles including graphics Designer, marketing coordinator, and Social Media Manager for multiple company brands to povide brand awareness across a range of projects •Edited and created visual content for all websites (Elementor Wordpress) •Grew our advertising profile post reach organically by over 60% and overall engagement by 50%. •Created own position within the company by finding a need within the company and filling it. •Worked on multiple projects simultaneously while maintaining deadlines Show less

    • Israel
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Project Manager
      • Feb 2019 - Jul 2021

      Tel Aviv Area, Israel • Managed, created, executing & optimizing many PPC campaigns with a buget 50 000$, overseed campaigns across a number of search platforms (Google AdWords, Yandex Direct) • Create visual advertising for all PPC companies and email marketing (Photoshop) • Created, designed, built, and maintained landing pages (WordPress) • Maintained accurate website details, create pages for new product, remove old product. Update 'News and Events' page.(HTML) • Developed title tag, description of… Show more • Managed, created, executing & optimizing many PPC campaigns with a buget 50 000$, overseed campaigns across a number of search platforms (Google AdWords, Yandex Direct) • Create visual advertising for all PPC companies and email marketing (Photoshop) • Created, designed, built, and maintained landing pages (WordPress) • Maintained accurate website details, create pages for new product, remove old product. Update 'News and Events' page.(HTML) • Developed title tag, description of meta tags and highlighted and added relevant links to site (SEO) • Managed YouTube channel organically increased viewership by through new video and strategic keyword optimization. • Employed social media strategies to promote companies' products and services, designed, created and managed web based ad campaigns. Increased Instagram, Youtube and Facebook engagement and client activity by 50% within the first 60 days of employment (SMM) Show less

    • Israel
    • Travel Arrangements
    • 1 - 100 Employee
    • Project marketing manager
      • Oct 2013 - Feb 2019

      Bat Yam Area, Israel • Manages promotions and advertising budget for the company (Digital marketing) Launches and optimizes PPC campaigns; well-structured and managed multiple Google AdWords accounts and Yandex Direct accounts. Skillfully performs PPC optimization techniques (ROI / CPA / CPL / Impression Share)with a buget 30 000$ /month. Tracks KPIs and produces useful reports for management. A/B testing. • Analyses website usability and performs necessary improvements. Website management - Bridges the gap… Show more • Manages promotions and advertising budget for the company (Digital marketing) Launches and optimizes PPC campaigns; well-structured and managed multiple Google AdWords accounts and Yandex Direct accounts. Skillfully performs PPC optimization techniques (ROI / CPA / CPL / Impression Share)with a buget 30 000$ /month. Tracks KPIs and produces useful reports for management. A/B testing. • Analyses website usability and performs necessary improvements. Website management - Bridges the gap between company’s expectations and programmers by communicating effectively with both ones. Domains and hosts management of company's websites and site administration • Created, engaged and grew multiple social networks (such as YouTube, Facebook and Instagram, OK, VK). Planned, developed and executed social media ad strategy, boosted growth of social (SMM) • Getting clients sites higher on the search engine results (TOP 6 Google) Optimizing websites and landing pages, Internal link building within sites, Building relationships with other SEO professionals • Re-branded, built, launched and managed new website (https://atlantistravel.co.il/) Created new websit for a Chinese market (WIX) • All this campaigns resulting in a 40% increase of sales • Supervise junior staff ( remotely) Show less

Education

  • HackerU - האקריו המרכז ללימודי מחשבים והשמת עובדים בהייטק
    courses, UI | UX Design
    2021 - 2022
  • Skillbox
    Online course, Digital Marketing
    2015 - 2016
  • Ariel University
    Course, Marketing
    2012 - 2013
  • Far Eastern State Transport University
    Master's degree, Marketing
    2005 - 2010

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