Katrin Hofmann
Content Specialist | Oasis Resorts at Oasis Resorts- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleJun, 2023- Nov, 2024 -
Google Analytics
GoogleMay, 2023- Nov, 2024 -
Business Administration
Employment Agency of GermanyJun, 2016- Nov, 2024 -
English Level C1.2
digital publishingJun, 2016- Nov, 2024 -
Japanese Language Proficiency Test N2
The Japan FoundationDec, 2009- Nov, 2024
Experience
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Oasis Resorts
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Netherlands
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Travel Arrangements
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1 - 100 Employee
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Content Specialist | Oasis Resorts
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Dec 2021 - Present
Content creation: Creating new landing pages, writing blogs, news and articles. Writing articles for external sources (e.g. magazine articles, newsletter columns). On-site photo and video shoots at resorts Copy editing: Editing copy for landing pages, social media, newsletters, emails. Social media marketing: successfully launched four new social media accounts and organically increased followers for existing accounts Implementation of content calendar, SOP and social media guide. Trained staff in the use of relevant social media platforms. Create posts, reels and stories for multiple accounts. Responding to direct messages and influencers. Video and photo editing: created many reels for social media and promotional purposes, created several new resort logos based on brand style and guidelines. Translation and localisation: responsible for most translations and localisation of existing content, translation languages - Dutch to English & German - English to & from German - French to English & German Organised writing seminar for international team: Organised first writing seminar with creator of 'Copy for the brain' for international colleagues with translation of course material, planning of regular copywriting and editing seminars Analytics: responsible for social media (followers, target audience, engagement, etc.) and newsletter analytics Additional tasks: Teaching interns and trainees on English content. Part of CRO and Customer Journey project Show less
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Self-employed
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Netherlands
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Content Creator
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Oct 2021 - Dec 2021
Creating social media posts, writing scripts and translating texts for digital marketing needs and websites. Creating social media posts, writing scripts and translating texts for digital marketing needs and websites.
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GINZA XIAOMA
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Japan
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Content and Product Manager
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Jul 2019 - Sep 2021
Management of a team of 12 people and overseeing the coordination between multiple departments of the company Social Media Marketing: increasing followers on Instagram from 10,000 in July 2019 to 100,000 in December 2020 Hermès Expert: only English-speaking Hermès expert in company Recruitment: increasing marketing from three people to 15 people with the highest rate of long-term hires PR management for CEO's Instagram public persona account: increasing content engagement by 1594.6% (from 2,899 in January 2021 to 44,665 in May 2021) Video content: writing scripts, coaching models and photographers, directing and overseeing the editing process Composing articles, blogs, features, and social media posts: starting the first English blog for Ginza Xiaoma Translation and editing of product descriptions, homepage content, video subtitles (Jap/ Eng/ Ger) Fashion Photography: setting new standards for street photoshoots and bag collection shootings Product management and editing: wrote a manuscript with translation and editing guidelines according to industry standard Copy Writing and Editing: writing for both social media platforms and for the Ginza Xiaoma webstore Show less
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Sunrise Kids International School, School
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Tokyo, Japan
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English Instructor
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Nov 2017 - Mar 2019
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Appen
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IT Services and IT Consulting
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700 & Above Employee
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Social Media Evaluator
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Nov 2017 - Nov 2018
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Freelance
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Leipzig, Saxony, Germany
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Translator for research papers
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May 2015 - Aug 2017
German English Japanese German English Japanese
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Convergys
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Customer Service Agent
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Jul 2014 - Aug 2017
Branch: Tourism Branch: Tourism
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Competence Call Center
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Outsourcing and Offshoring Consulting
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500 - 600 Employee
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Customer Service Agent
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Apr 2012 - Jun 2014
Branch: Banking Branch: Banking
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Deutsch-Japanische Gesellschaft Sachsen
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Leipzig Area, Germany
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Internship
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Oct 2011 - Apr 2012
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Education
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Universität Leipzig
Bachelor of Arts - BA, Japanische Studien -
Sophia University
Intensive Language Program, Japanese -
The Martin Luther University of Halle-Wittenberg
None, Japanese Studies