Katrin Hofmann

Content Specialist | Oasis Resorts at Oasis Resorts
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Contact Information
us****@****om
(386) 825-5501
Location
Amersfoort, Utrecht, Netherlands, NL

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Jun, 2023
    - Nov, 2024
  • Google Analytics
    Google
    May, 2023
    - Nov, 2024
  • Business Administration
    Employment Agency of Germany
    Jun, 2016
    - Nov, 2024
  • English Level C1.2
    digital publishing
    Jun, 2016
    - Nov, 2024
  • Japanese Language Proficiency Test N2
    The Japan Foundation
    Dec, 2009
    - Nov, 2024

Experience

    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Specialist | Oasis Resorts
      • Dec 2021 - Present

      Content creation: Creating new landing pages, writing blogs, news and articles. Writing articles for external sources (e.g. magazine articles, newsletter columns). On-site photo and video shoots at resorts Copy editing: Editing copy for landing pages, social media, newsletters, emails. Social media marketing: successfully launched four new social media accounts and organically increased followers for existing accounts Implementation of content calendar, SOP and social media guide. Trained staff in the use of relevant social media platforms. Create posts, reels and stories for multiple accounts. Responding to direct messages and influencers. Video and photo editing: created many reels for social media and promotional purposes, created several new resort logos based on brand style and guidelines. Translation and localisation: responsible for most translations and localisation of existing content, translation languages - Dutch to English & German - English to & from German - French to English & German Organised writing seminar for international team: Organised first writing seminar with creator of 'Copy for the brain' for international colleagues with translation of course material, planning of regular copywriting and editing seminars Analytics: responsible for social media (followers, target audience, engagement, etc.) and newsletter analytics Additional tasks: Teaching interns and trainees on English content. Part of CRO and Customer Journey project Show less

  • Self-employed
    • Netherlands
    • Content Creator
      • Oct 2021 - Dec 2021

      Creating social media posts, writing scripts and translating texts for digital marketing needs and websites. Creating social media posts, writing scripts and translating texts for digital marketing needs and websites.

    • Japan
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Content and Product Manager
      • Jul 2019 - Sep 2021

      Management of a team of 12 people and overseeing the coordination between multiple departments of the company Social Media Marketing: increasing followers on Instagram from 10,000 in July 2019 to 100,000 in December 2020 Hermès Expert: only English-speaking Hermès expert in company Recruitment: increasing marketing from three people to 15 people with the highest rate of long-term hires PR management for CEO's Instagram public persona account: increasing content engagement by 1594.6% (from 2,899 in January 2021 to 44,665 in May 2021) Video content: writing scripts, coaching models and photographers, directing and overseeing the editing process Composing articles, blogs, features, and social media posts: starting the first English blog for Ginza Xiaoma Translation and editing of product descriptions, homepage content, video subtitles (Jap/ Eng/ Ger) Fashion Photography: setting new standards for street photoshoots and bag collection shootings Product management and editing: wrote a manuscript with translation and editing guidelines according to industry standard Copy Writing and Editing: writing for both social media platforms and for the Ginza Xiaoma webstore Show less

    • English Instructor
      • Nov 2017 - Mar 2019

    • IT Services and IT Consulting
    • 700 & Above Employee
    • Social Media Evaluator
      • Nov 2017 - Nov 2018

  • Freelance
    • Leipzig, Saxony, Germany
    • Translator for research papers
      • May 2015 - Aug 2017

      German English Japanese German English Japanese

    • United States
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Customer Service Agent
      • Jul 2014 - Aug 2017

      Branch: Tourism Branch: Tourism

    • Outsourcing and Offshoring Consulting
    • 500 - 600 Employee
    • Customer Service Agent
      • Apr 2012 - Jun 2014

      Branch: Banking Branch: Banking

    • Internship
      • Oct 2011 - Apr 2012

Education

  • Universität Leipzig
    Bachelor of Arts - BA, Japanische Studien
    2009 - 2012
  • Sophia University
    Intensive Language Program, Japanese
    2008 - 2009
  • The Martin Luther University of Halle-Wittenberg
    None, Japanese Studies
    2006 - 2009

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