Experience

FSG BERLIN

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Brand Managerin

  • Apr 2022 - Present

  Expanding international brands in Germany• Development of brand concepts and strategies• Independent initiation and management of various brand & communication projects to strengthen the brand positioning• Campaign planning and implementation• Planning, allocating and controlling the brand budget• Client management and handling of all brand-related topics• Control of the most important brand KPIs• Continuous market observation and creation of market and competitive analysis• PR & Influencer management• Coordination and control of external agencies



nu3

• Germany
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Manager Communication DACH

  • Jun 2021 - Apr 2022

  • Responsible for the brand positioning in the DACH market• Shaping the brand strategy by combining market trends & opportunities, the region’s operations specifics and the global brand strategy• Leading initiatives for improving the brand positioning, the physical customer experience and the market growth• Planning, allocating and controlling the brand budget• Identification and execution of national brand partnerships • Management of agency partners and external suppliers • Owner of the sustainability communication strategy• Responsible for the influencer marketing strategy and execution• Collaborating on content development for social media • Conception of target group and platform specific campaigns• Working closely with other cross-functional teams to kick off key initiatives• Continuously improving internal communications processes & tools• Organization of events, meet-ups, trade fairs and pop-up stores• Analysis, tracking and reporting

• Brand and Social Media Manager DACH

  • Aug 2019 - Jun 2021

  • Branding and campaign management• Content planning and creation for all social media channels• Influencer management• Community management• Organization of events, meet-ups, trade fairs and pop-up-stores• Analysis, tracking and reporting



Flightright

• Germany
• Legal Services
• 1 - 100 Employee

• Social Media Marketing

  • Nov 2018 - Feb 2019

  • Community management for the German and Spanish speaking market• Editorial and content planning• Evaluation and reporting of social media activities • Community management for the German and Spanish speaking market• Editorial and content planning• Evaluation and reporting of social media activities



GLÜCK Berlin Werbeagentur

• Germany
• Advertising Services
• 1 - 100 Employee

• Content Marketing Manager

  • Jan 2018 - Nov 2018

  • Conception and content planning for several brands• Reporting of campaigns• Community management• Administrative tasks • Conception and content planning for several brands• Reporting of campaigns• Community management• Administrative tasks



Eurowings

• Germany
• Airlines and Aviation
• 700 & Above Employee

• Direct Marketing & Social Media

  • May 2017 - Jul 2017

  • Conception, content planning and creation of newsletter and social media posts• Editorial planning, community management and project-related activities• Evaluation of e-mail and social media campaigns• Coordination and control of external agencies • Conception, content planning and creation of newsletter and social media posts• Editorial planning, community management and project-related activities• Evaluation of e-mail and social media campaigns• Coordination and control of external agencies



Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik

• Germany
• Higher Education
• 200 - 300 Employee

• International Office Assistant

  • Sep 2016 - Sep 2016

  Organization and realization of the introduction event for incoming students:• Social integration and mentor of exchange students • Support in bureaucratic matters; supervising excursions • Self-dependent organization, planning and realization of the German revision course Organization and realization of the introduction event for incoming students:• Social integration and mentor of exchange students • Support in bureaucratic matters; supervising excursions • Self-dependent organization, planning and realization of the German revision course



German National Tourist Office

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Feb 2016

  • Customer relationship management• Partner management/B2B marketing activities• Event management and project-related activities• Organization and coordination of the workshop MeetGermany in Madrid & Barcelona• Market analysis and reporting of marketing campaigns• Quality and performance control• Press and social media activities • Customer relationship management• Partner management/B2B marketing activities• Event management and project-related activities• Organization and coordination of the workshop MeetGermany in Madrid & Barcelona• Market analysis and reporting of marketing campaigns• Quality and performance control• Press and social media activities



The Fundraising People

• Australia
• Fund-Raising
• 1 - 100 Employee

• Fundraiser for ChildFund

  • Jan 2013 - Mar 2013