Katriina Halme
Marketing Manager at Kauppakeskus Kaari- Claim this Profile
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Bio
Meri Oihonna Karppanen
Working with Katriina was rewarding in many ways: she is productive, efficient and goal-oriented. Her understanding, knowledge and know-how about marketing is very wide, ranging from strategic planning to being able to manage and direct daily operations. Katriina's warm and empathetic nature not only makes her a pleasure to be around, but also shows in her ability to place herself in the position of the customer or other target group, which creates out-of-the-box-thinking and successful innovations. Aside from being a determined, firm leader, she is a great listener who can spot and utilize the strengths and skills of her team members.
Johanna Järvinen
Katriina is highly skilled marketing professional with out of the box visions. She has wide knowledge of fashion industry and different kind of medias. Katriina has an excellent ability to take all details into account and finishes all projects with a great result. Katriina has been developing many new concepts from zero to finish with a great result. She studies the target groups carefully and can find the right medias to hit the targets. Katriina is an excellent co-worker, takes other into account and a positive person.
Meri Oihonna Karppanen
Working with Katriina was rewarding in many ways: she is productive, efficient and goal-oriented. Her understanding, knowledge and know-how about marketing is very wide, ranging from strategic planning to being able to manage and direct daily operations. Katriina's warm and empathetic nature not only makes her a pleasure to be around, but also shows in her ability to place herself in the position of the customer or other target group, which creates out-of-the-box-thinking and successful innovations. Aside from being a determined, firm leader, she is a great listener who can spot and utilize the strengths and skills of her team members.
Johanna Järvinen
Katriina is highly skilled marketing professional with out of the box visions. She has wide knowledge of fashion industry and different kind of medias. Katriina has an excellent ability to take all details into account and finishes all projects with a great result. Katriina has been developing many new concepts from zero to finish with a great result. She studies the target groups carefully and can find the right medias to hit the targets. Katriina is an excellent co-worker, takes other into account and a positive person.
Meri Oihonna Karppanen
Working with Katriina was rewarding in many ways: she is productive, efficient and goal-oriented. Her understanding, knowledge and know-how about marketing is very wide, ranging from strategic planning to being able to manage and direct daily operations. Katriina's warm and empathetic nature not only makes her a pleasure to be around, but also shows in her ability to place herself in the position of the customer or other target group, which creates out-of-the-box-thinking and successful innovations. Aside from being a determined, firm leader, she is a great listener who can spot and utilize the strengths and skills of her team members.
Johanna Järvinen
Katriina is highly skilled marketing professional with out of the box visions. She has wide knowledge of fashion industry and different kind of medias. Katriina has an excellent ability to take all details into account and finishes all projects with a great result. Katriina has been developing many new concepts from zero to finish with a great result. She studies the target groups carefully and can find the right medias to hit the targets. Katriina is an excellent co-worker, takes other into account and a positive person.
Meri Oihonna Karppanen
Working with Katriina was rewarding in many ways: she is productive, efficient and goal-oriented. Her understanding, knowledge and know-how about marketing is very wide, ranging from strategic planning to being able to manage and direct daily operations. Katriina's warm and empathetic nature not only makes her a pleasure to be around, but also shows in her ability to place herself in the position of the customer or other target group, which creates out-of-the-box-thinking and successful innovations. Aside from being a determined, firm leader, she is a great listener who can spot and utilize the strengths and skills of her team members.
Johanna Järvinen
Katriina is highly skilled marketing professional with out of the box visions. She has wide knowledge of fashion industry and different kind of medias. Katriina has an excellent ability to take all details into account and finishes all projects with a great result. Katriina has been developing many new concepts from zero to finish with a great result. She studies the target groups carefully and can find the right medias to hit the targets. Katriina is an excellent co-worker, takes other into account and a positive person.
Experience
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Kauppakeskus Kaari
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Finland
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Marketing Manager
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Aug 2019 - Present
* Head of marketing operations* Marketing strategy* Preparing and managing marketing budjet* Leading all marketing activities (events, campaigns, paid and earned media, etc.)Ensuring brand message is strong and consistent across all channels and marketing efforts. * Head of marketing operations* Marketing strategy* Preparing and managing marketing budjet* Leading all marketing activities (events, campaigns, paid and earned media, etc.)Ensuring brand message is strong and consistent across all channels and marketing efforts.
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Hockey Corner
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United States
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Media Production
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Advisor, board member
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Nov 2008 - Present
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Entrepreneur
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Aug 2008 - Feb 2011
*Head of marketing and sales *Leader of a sales team*Financial management, hr., management *Head of Espoo Blues –ice hockey teams merchandise business
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FASHION FINLAND
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Finland
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Retail Apparel and Fashion
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1 - 100 Employee
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Project Director
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Oct 2018 - Apr 2019
Responsibilities• New business and brand strategy – planning and implementation• Development and project managing of new digital platform which purpose is to give avoice for Finnish fashion commerce• New concepts for membership and partnership Responsibilities• New business and brand strategy – planning and implementation• Development and project managing of new digital platform which purpose is to give avoice for Finnish fashion commerce• New concepts for membership and partnership
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Transmeri
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Finland
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Manufacturing
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1 - 100 Employee
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Marketing manager and brand manager
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Jan 2017 - Oct 2018
*Head of marketing operations of FMCG brands– multichannel marketing communication strategy and marketing budget*Social and digital media strategy*Brand management (Ibero, Wella, Lemon Juice & Glycerine, Medisoft, OGX )*Concepts and product development, team leader of cross-functional teams*Co-operation with media- and pr-agency and press *Head of marketing operations of FMCG brands– multichannel marketing communication strategy and marketing budget*Social and digital media strategy*Brand management (Ibero, Wella, Lemon Juice & Glycerine, Medisoft, OGX )*Concepts and product development, team leader of cross-functional teams*Co-operation with media- and pr-agency and press
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Ibero
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Construction
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Marketing manager
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Feb 2011 - Oct 2018
MARKETING*Marketing strategy, marketing budget*Head of marketing operations *Event management*Co-operation with media agency and press*Content production for social media*Organization of photoshoot SALES*Head of Ibero Outlet *Head of Ibero Brand Boutique *Head of Ibero Boutique online shop MARKETING*Marketing strategy, marketing budget*Head of marketing operations *Event management*Co-operation with media agency and press*Content production for social media*Organization of photoshoot SALES*Head of Ibero Outlet *Head of Ibero Brand Boutique *Head of Ibero Boutique online shop
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Sales Manager
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Mar 2007 - Aug 2008
*Key Account Management *Product launching*Leader of field sales team*Product and sales training for customers *Key Account Management *Product launching*Leader of field sales team*Product and sales training for customers
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CenCei,
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Mexico
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Professional Training and Coaching
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1 - 100 Employee
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Project Manager
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Jun 2006 - Dec 2006
*Profit and loss responsibility of two beauty salons*Head of startup of two beauty salons *Leader of beautician team*Member of marketing team and product development team *Profit and loss responsibility of two beauty salons*Head of startup of two beauty salons *Leader of beautician team*Member of marketing team and product development team
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Sales Representative, Trainer
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Jun 2002 - Jun 2006
*Account management*Acquisition of new customers*Press relations*Production of training and marketing materials* Product training and treatment method training for beauticians and beautician students *Account management*Acquisition of new customers*Press relations*Production of training and marketing materials* Product training and treatment method training for beauticians and beautician students
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Education
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2015 - 2016
University of Helsinki
Communication and Media Studies -
2017 - 2020
University of Eastern Finland
Economics and Business -
2002 - 2004
Markkinointi Instituutti
Degree in business studies, Kauppateknikko, Marketing -
1993 - 1994
Suomen Kosmetologikoulu
Beautician
Community
