Experience

Immobel

• Belgium
• Real Estate
• 100 - 200 Employee

• Head of Marketing & Corporate Communications

  • Nov 2022 - Present

• Head of Marketing Immobel

  • Apr 2021 - Nov 2022



Minds & More

• Brussels Area, Belgium

• Associate Minds & More

  • Mar 2017 - Present

  Minds&More is an “open source” platform for marketing, sales and transformation experts. The network combines freelancers’ entrepreneurial spirit and sense of independence with belonging to a group, team and brand, whilst fully leveraging their value. Minds&More is an “open source” platform for marketing, sales and transformation experts. The network combines freelancers’ entrepreneurial spirit and sense of independence with belonging to a group, team and brand, whilst fully leveraging their value.



AMCAM

• Gent Area, Belgium

• Advanced Marketing Consulting and Management

  • Dec 2015 - Present

  AMCAM is an external Marketing Executive agency for SME's. AMCAM defines marketing strategy and implements marketing communication actions from A to Z. Every action is monitored and evaluated in an operational dashboard in order to optimise the communication mix in function of the company objectives. AMCAM is an external Marketing Executive agency for SME's. AMCAM defines marketing strategy and implements marketing communication actions from A to Z. Every action is monitored and evaluated in an operational dashboard in order to optimise the communication mix in function of the company objectives.



Matexi

• Belgium
• Real Estate
• 200 - 300 Employee

• Marketing Manager

  • Apr 2012 - Jan 2016

  As Marketing Manager, I am responsible for: - Corporate Brand Positioning - Development and implementation of Marketing Strategy, Plan, Budget, Head Count. - Development and Implementation of New Corporate Identity for Matexi (rebranding) - Implementation of new marketing organisation structure and processes to improve quality and efficiency - Lead generation for sales - Online Marketing Strategy and Implementation: new website, online conversation management - Team coach for 7 marketing professionals Achievements: - Strong repositioning of the brand Matexi in the real estate market - Increased brand awareness (55% more recognition) - Development of new website with duplication in numer of unique visitors - Social media strategy and implementation with duplication in number of facebook fans & twitter followers - Significant increased numer of sales leads (x500) with increased sales numbers as a result (+35%) Show less



Hain Celestial Europe

• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • 2007 - Jun 2011

  As Marketing Manager, I was responsible for: - All 8 product categories of the international brand portfolio of Lima (organic channel) in European markets (BE, NL, FR, GE) - All marketing aspects of the brand: product, packaging, price, promotion, communication offline & online - Monthly/quarterly/yearly objectives on sales, margin and profit in close collaboration with sales - Implementation of all day to day operational activities. Coordinated with sales, NPD, logistics, finance and purchasing Achievements - Development & implementation of Lima Marketing plan - Creation and implementation of brand identity guideline book to create brand awareness in organic industry - Launch of new database driven website - Launch of an offline and online CRM platform to boost loyalty - New product development projects o Edamame product range o Superfruit muesli o Japanese green tea o Condiment specialty range - Yearly double digit growth for Lima brand Show less



Vlerick Business School

• Belgium
• Higher Education
• 200 - 300 Employee

• Assistant Professor

  • Aug 2004 - Dec 2007

  As Assistant Professor, I was responsible for: - Teaching students Master in Marketing Management in various business areas o Marketing Strategy o Marketing Research o Marketing Communications online & offline - Coaching students in their various consulting and research assignments for companies such as Vincotte, Philips, Garmin, Alken Maes - Daily management of ECEBS Center - Research case studies in assistance of Prof Dr Steve Muylle Achievements - Development and publication of LeasePlan Case study (Communication in Services Management) - Development and publication of Philips CRM case study Show less



DVN, Marketing Agency

• Gent

• Account Manager

  • Nov 2002 - Aug 2004

  As Account Manager, I was responsible for: - Detection of customer needs for communication campaign - Briefing of creative agency team - Selling creative communication campaign to customer - Coordinating Marketing communication campaigns from A to Z Achievements - Successful communication campaigns for Vamix, Nivea, Lotus, Fortis Bank, BMW, Crops. As Account Manager, I was responsible for: - Detection of customer needs for communication campaign - Briefing of creative agency team - Selling creative communication campaign to customer - Coordinating Marketing communication campaigns from A to Z Achievements - Successful communication campaigns for Vamix, Nivea, Lotus, Fortis Bank, BMW, Crops.