Experience

Messente Communications

• Estonia
• Telecommunications
• 1 - 100 Employee

• Demand Generation Specialist

  • Sep 2022 - Present

  As a Demand Generation Specialist, I have two main missions: to oversee our social media presence across platforms like LinkedIn, Spotify, Apple Podcasts, Amazon Music, and YouTube, and to curate and manage "The Messaging Maven" community. Key Responsibilities: - Social Media Management Strategizing content distribution and repurposing to engage and captivate our audience. Automating content creation processes for efficiency and consistency. Managing a proficient team… Show more As a Demand Generation Specialist, I have two main missions: to oversee our social media presence across platforms like LinkedIn, Spotify, Apple Podcasts, Amazon Music, and YouTube, and to curate and manage "The Messaging Maven" community. Key Responsibilities: - Social Media Management Strategizing content distribution and repurposing to engage and captivate our audience. Automating content creation processes for efficiency and consistency. Managing a proficient team, including an editor, copywriter, and social media assistant. Spearheading content ideation, proofreading, editing, and scheduling. Analyzing data to optimize content strategies and deliver actionable insights. Creating visually appealing infographics to enhance our social media presence. Managing social media advertising with paid ads providers. The Messaging Maven Community Management: Pioneering creating and managing "The Messaging Maven" community, collaborating with designers, copywriters, and developers. Orchestrating community events, crafting strategies, and driving growth. Hosting webinars and facilitating seamless communication with community members. Other responsibilities: Guidance to company thought leaders, empowering them to maximize their LinkedIn profiles and content creation. Responsible for research and participation in industry events and speaking opportunities. Conducting case study interviews with clients and supporting our copywriter in case study development. Significant Achievements: Successfully launched "The Messaging Maven" community, receiving enthusiastic feedback and engagement. Elevating Messente's brand recognition and establishing our team members as industry authorities. Streamlining the entire content creation process, ensuring efficiency and quality. What Sets Me Apart: Passionate community builder and adept storyteller. Ability to foster a sense of belonging. Quick learner and adaptable professional. Great time and project management skills. Show less



KH GLOBE OÜ

• Chief Executive Officer

  • Jan 2018 - Present

  Tallinn, Harjumaa, Estonia KH GLOBE started in 2018 as a small side-hustle to gain experience in marketing and communications while I was studying Journalism and Communications. Today, KH GLOBE is offering a wide range of marketing services: - Social Media consultancy & management services - Online & Offline Media planning - Lead generation - SEO & copywriting - Creative Content consultancy - Email marketing and automation - Brand Strategy planning Throughout the years, we have… Show more KH GLOBE started in 2018 as a small side-hustle to gain experience in marketing and communications while I was studying Journalism and Communications. Today, KH GLOBE is offering a wide range of marketing services: - Social Media consultancy & management services - Online & Offline Media planning - Lead generation - SEO & copywriting - Creative Content consultancy - Email marketing and automation - Brand Strategy planning Throughout the years, we have successfully partnered up from small businesses to big corporates, such as Nudist Peenjoogivabrik, Peetri Pizza, Coop Eesti, University of Tartu, "Täitsa Pekkis" podcast. Show less



University of Tartu

• Estonia
• Higher Education
• 700 & Above Employee

• Member of Journalism and Communication Studies Program Council

  • Jan 2021 - Present

• International Marketing Specialist

  • Sep 2020 - Jun 2021

  In this position, my main tasks were following: International Student Recruitment: Spearheading the recruitment of international students by representing the university at educational fairs, online events, and onsite events. Cultivating a diverse and global student body. Strategic Marketing Planning: Collaborating closely with various departments to devise and execute a comprehensive marketing plan. Ensuring alignment with organizational goals and optimizing cross-functional… Show more In this position, my main tasks were following: International Student Recruitment: Spearheading the recruitment of international students by representing the university at educational fairs, online events, and onsite events. Cultivating a diverse and global student body. Strategic Marketing Planning: Collaborating closely with various departments to devise and execute a comprehensive marketing plan. Ensuring alignment with organizational goals and optimizing cross-functional efforts. Advertising Strategy: Taking charge of advertising initiatives, encompassing Google Ads, Facebook Ads, and paid promotional campaigns. Managing, monitoring, and analyzing these campaigns to enhance their effectiveness. Creative Content Development: Crafting marketing materials, both online and offline. This included designing visuals and crafting text, managing web content, scriptwriting for videos, composing engaging blog posts, and crafting impactful social media content. Market Research and Analysis: Conducting in-depth market research, analyzing findings, and presenting concise summaries. Leveraging insights to make informed strategic decisions. Collaboration with Partners: Establishing and maintaining effective communication channels with partner organizations. Nurturing collaborative relationships to drive mutual success. Social Media and Branding: Coordinating strategic social media campaigns, video initiatives, and brand-building activities. Elevating brand awareness and fostering engagement with the target audience.

• Marketing Specialist

  • Sep 2019 - Aug 2020

  Estonia My main tasks on this position were the following: - Develop, organize and plan the university's marketing activities within Estonia - analyze the market; plan, prepare and implement marketing and advertising campaigns; provide marketing guidance/advice/training. - Carry out the university's marketing activities and projects (reputation building, recruitment, research, etc.) - online/onsite events, social media campaigns, design and print of infomaterials - Grow personal direct… Show more My main tasks on this position were the following: - Develop, organize and plan the university's marketing activities within Estonia - analyze the market; plan, prepare and implement marketing and advertising campaigns; provide marketing guidance/advice/training. - Carry out the university's marketing activities and projects (reputation building, recruitment, research, etc.) - online/onsite events, social media campaigns, design and print of infomaterials - Grow personal direct marketing, including email marketing. - Plan and develop alumni activities - collaborative project (Mentor Program/Mentorslusprogramm), managing social network Utalumni, expand alumni network etc.

• Marketing Assistant

  • Aug 2019 - Sep 2019

  Tartu, Tartumaa, Estonia After my successful internship in the University of Tartu marketing department, I was offered a marketing assistant position. I only got to start a few projects when a marketing specialist spot opened up. I was happy to take up the bigger role and start working as the marketing specialist.

• Marketing Intern

  • May 2019 - Jul 2019

  This internship took place in the busiest time period of Estonian universities - the period of applications. I had a chance to assist admission period campaigns and marketing activities related to admissions. For example, I conducted an admission-themed webinar where students could ask questions about application and studying and I answered them in live. I also performed in the Estonian Public Broadcasting morning show "Terevisioon" where I represented the university and was interviewed about… Show more This internship took place in the busiest time period of Estonian universities - the period of applications. I had a chance to assist admission period campaigns and marketing activities related to admissions. For example, I conducted an admission-themed webinar where students could ask questions about application and studying and I answered them in live. I also performed in the Estonian Public Broadcasting morning show "Terevisioon" where I represented the university and was interviewed about making right choices while applying. I organized photoshoots, Instagram takeovers by famous alumni and started a new blog project "International Exchange Student Blog". I also had some analytical tasks with big data and websites. All in all, my internship was very successful resulting with me getting a job offer.



Maarahva Pood

• Ecommerce Specialist

  • Nov 2021 - Aug 2022

  Tallinn, Harjumaa, Estonia In this position, my main responsibilities are paid ads on different social channels, email marketing, social media marketing and support of e-commerce and the web shop.


Windsurfers’ World Rhodos
• Windsurfing Instructor

  • Jun 2021 - Oct 2021


Goal Diggers Tantsustuudio

• Dance Coach

  • Aug 2020 - Jun 2021

  I teach dance to women who have little to no experience in dancing and who would like to develop their skills and body movement. I believe that dance enables us to learn about our own body and soul as it connects two points together. Not only do I train, I also guide and mentor these women to be a better version of themselves and gain their confidence.



Postimees Grupp

• Estonia
• Media Production
• 100 - 200 Employee

• Journalist

  • May 2018 - Sep 2018

  Rakvere, Laane-Viru, Estonia I worked in Virumaa Teataja, largest news outlet in Laane-Viru County in Estonia. My job was to cover sudden news that arised during the week, come up with features of locals and people who stood out with their work or achievements. I was writing for paper copy as well as for online platform. I did interviews both by writing them, but also video interviews. I covered topics variating in culture, sports, entertainment, news etc. I consider my biggest achievement covering a full… Show more I worked in Virumaa Teataja, largest news outlet in Laane-Viru County in Estonia. My job was to cover sudden news that arised during the week, come up with features of locals and people who stood out with their work or achievements. I was writing for paper copy as well as for online platform. I did interviews both by writing them, but also video interviews. I covered topics variating in culture, sports, entertainment, news etc. I consider my biggest achievement covering a full 3-day Folk Music Festival "Viru Folk" which is one of the biggest folk music festivals in Estonia. For that, I prearranged interviews with multiple famous Estonian singers like Jalmar Vabarna, Eeva Talsi, Jaak Tuksam and Marko Matvere. I spent three days on this festival, covering the occuring events (including revealing of the next year's theme). Show less



Coop Estonia

• Australia

• Social Media Marketing Specialist

  • Jan 2018 - Jun 2018

  Tallinn, Harjumaa, Estonia My job was to create social media campaigns on various channels. Daily job was to keep Facebook feed active, plan further product campaigns and organize blog posts.