Experience

Gustav Cafe OÜ

• Estonia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• • Sep 2021 - Present

• • Mar 2021 - Present

  Responsible for managing the company's marketing and product development strategy. Building brand awareness, creating and implementing marketing plan and budget. Also responsible for creating product development stretegy (launching new products and aligning the activities to marketing plan). I am very focused on achieving business objectives in the short and long term. Inspired by motivating people!

• • Nov 2020 - Present



Karloova OÜ

• Founder and Creative manager

  • Nov 2016 - Present

  My personal brand Karloova that I created in 2016 out of a passion to develop great baby toys that are safe, age appropriate and look great. Karloova is a brand, where we make textile baby toys, activity mats and wooden toys that help to develop baby's motor skills. All Karloova baby products are handmade with highest quality and in mild natural Nordic inspired tones. Karloova baby toys are developed with the help of children physiotherapist and Estonian Montessori Association to make sure the toys are age appropriate. Karloova products meet the European Union’s requirements and have the CE-stamp. I am responsible for product development, testing, sales and marketing. In Karloova we have people who can sew these great products, also partners who photograph and help to market the products. Show less



Estonian Export agency

• Estonia
• Wholesale Import and Export
• 1 - 100 Employee

• Marketing consulting

  • Dec 2020 - Oct 2021



PRFoods

• Estonia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing and Product development manager

  • Sep 2019 - Nov 2020

  Responsible for marketing and product development in Estonian and Finnish market. Launching Heimon brand in Estonian market, achieving the best fish product title in Estonia. Creating marketing plans and implementing it both on Estonian and Finnish markets. Responsible for marketing and product development in Estonian and Finnish market. Launching Heimon brand in Estonian market, achieving the best fish product title in Estonia. Creating marketing plans and implementing it both on Estonian and Finnish markets.



AS Salvest

• Estonia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Group Manager

  • Dec 2014 - Aug 2019

  Responsible for brand development in several categories - relaunching baby food product line and making it nr1 baby food brand in Estonia; launching baby food in export markets, relaunching jam product line; launching new products in ketchup and mayonnaise categories. Important to have knowledge about consumer insight and market trends, understand market analysis data, competition and their positioning. I am skilled also for creating concepts and brands stamps. Motivated by profitability in categories that I lead. Show less



Orkla Eesti

• Estonia
• Food & Beverages
• 1 - 100 Employee

• Product Group Manager

  • May 2008 - Nov 2014

  Privileged to have had the experience to work in such a great organization. Gained the knowledge on product and brand category management. Had several courses in Orkla Brand Academy in Norway - starting from consumer insight, market research, advertising idea and brief, branding, segmentation and positioning, sales fundamentals and promotions, category management and leadership. Worked on ketchup, sauces, margarine, jam, ready meals categories. Privileged to have had the experience to work in such a great organization. Gained the knowledge on product and brand category management. Had several courses in Orkla Brand Academy in Norway - starting from consumer insight, market research, advertising idea and brief, branding, segmentation and positioning, sales fundamentals and promotions, category management and leadership. Worked on ketchup, sauces, margarine, jam, ready meals categories.