Digital Marketing Executive

• Aug 2016 - Present

Work on organic search engine optimization and websites promotion on major search engine Google • Preparing Manual reports in Excel format for checking the ranking of sites in Search Engines like Google, Yahoo and also Monthly ranking report. • On-Page Optimization of Sites like Meta Tagging, Alt Tags, Script. Unique visitor counting. • Updating the Keywords to increase the Page rank of a Website and research on new keywords. • Visitor entry and exit page analysis. • Visitor's geographical location analysis, Analyzing and preparing traffic report, Support the analytic needs of the business by using various tools from vendors such as Google Analytics. • Knowledge on SEO Tools like Keyword Planner, Google Analytics, Google Page Insights, Google Display Planner and Google Search console. • Monitoring the Alexa Rank and DMoz Rank of client Websites • Maintaining the social network sites of the clients and increasing the user engagement by preparing the content. • Managing PPC campaigns • Experience in designing the content for Blogs and social media sites using wordpress Tool. •Search engine optimization(SEO) ,Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Word Press, Market Research including on-line consumer behavior, understanding Search Engine behaviors, On-page, Off page, etc •Daily Updating Google Latest News and Major Algorithms •E-mail Marketing (Using Free Tools like Mail Chimp, Zoho )