Kat Nguyen
Digital Producer at Harper Digital- Claim this Profile
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Bio
Priya gupta
Kat was my Senior in AUT and also my Mentor for the whole of my Masters. I was lucky to have someone who was not only smart but also someone who was the AUT Top Scholar for Marketing Masters. She as a mentor not only helped my in many ways to settle well with my Course but also use to give her insights on the work I use to go to her. It was so motivating to see that a person can put so much effort for someone else growth, I remember she always use to tell me that handwork is the key to success. Its because of her I could focus even in toughest time of my studies and career. She is a handworker and always ready to explore and learn new things. I was amazed to see with her Digital Marketing skills she is now also have a good hands on experience with Website Development, great designing skills. and CRO knowledge. She will be a perfect candidate for any firm looking for individuals who are ready to put their dedication. She is a people person and a talented individual. All the best- You deserve the Best!
Priya gupta
Kat was my Senior in AUT and also my Mentor for the whole of my Masters. I was lucky to have someone who was not only smart but also someone who was the AUT Top Scholar for Marketing Masters. She as a mentor not only helped my in many ways to settle well with my Course but also use to give her insights on the work I use to go to her. It was so motivating to see that a person can put so much effort for someone else growth, I remember she always use to tell me that handwork is the key to success. Its because of her I could focus even in toughest time of my studies and career. She is a handworker and always ready to explore and learn new things. I was amazed to see with her Digital Marketing skills she is now also have a good hands on experience with Website Development, great designing skills. and CRO knowledge. She will be a perfect candidate for any firm looking for individuals who are ready to put their dedication. She is a people person and a talented individual. All the best- You deserve the Best!
Priya gupta
Kat was my Senior in AUT and also my Mentor for the whole of my Masters. I was lucky to have someone who was not only smart but also someone who was the AUT Top Scholar for Marketing Masters. She as a mentor not only helped my in many ways to settle well with my Course but also use to give her insights on the work I use to go to her. It was so motivating to see that a person can put so much effort for someone else growth, I remember she always use to tell me that handwork is the key to success. Its because of her I could focus even in toughest time of my studies and career. She is a handworker and always ready to explore and learn new things. I was amazed to see with her Digital Marketing skills she is now also have a good hands on experience with Website Development, great designing skills. and CRO knowledge. She will be a perfect candidate for any firm looking for individuals who are ready to put their dedication. She is a people person and a talented individual. All the best- You deserve the Best!
Priya gupta
Kat was my Senior in AUT and also my Mentor for the whole of my Masters. I was lucky to have someone who was not only smart but also someone who was the AUT Top Scholar for Marketing Masters. She as a mentor not only helped my in many ways to settle well with my Course but also use to give her insights on the work I use to go to her. It was so motivating to see that a person can put so much effort for someone else growth, I remember she always use to tell me that handwork is the key to success. Its because of her I could focus even in toughest time of my studies and career. She is a handworker and always ready to explore and learn new things. I was amazed to see with her Digital Marketing skills she is now also have a good hands on experience with Website Development, great designing skills. and CRO knowledge. She will be a perfect candidate for any firm looking for individuals who are ready to put their dedication. She is a people person and a talented individual. All the best- You deserve the Best!
Credentials
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Google Ads Search Certification
GoogleFeb, 2020- Nov, 2024
Experience
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Harper Digital
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New Zealand
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Advertising Services
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1 - 100 Employee
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Digital Producer
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Mar 2021 - Present
- Handle key clients’ website projects and enterprise SEO campaigns. - Design mockups and build websites; manage websites’ performance; ensure SEO & CRO. - Consult clients, sales and account teams on website design & development and SEO strategies. - Perform SEO audit and analysis reports; manage enterprise SEO campaigns. - Fix on-page and technical SEO; generate blog post strategies per period for enterprise clients. - Carry out graphic design and video editing, from branding materials to ad creatives. - Set up email campaigns when required. - Provide quotes for website and SEO projects. - Train and support the Production, Sales & Account teams; initiate team training and team collaboration.
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Pure SEO
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New Zealand
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Advertising Services
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1 - 100 Employee
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Digital Marketing Coordinator
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May 2020 - Mar 2021
- Day-to-day tasks including social media, graphic design, email marketing and SEO analysis - EDM template design and setups (Mailchimp) - Carry out social media setups (Facebook & LinkedIn campaigns) - Monitor delegated social media clients on a monthly basis - Carry out reporting for social media clients and implement changes to campaigns on a monthly basis - Website mockup design, landing page & post updates that ensure SEO & overall design look - Create graphics for social media campaigns using Adobe software and Canva - Carry out internal graphic design tasks for Pure SEO when required - Create Google Display ads, support Google Ads team when required - Perform other tasks as instructed by the Head of Product and SEO and Content Manager
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Freelance Digital Marketing
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Advertising Services
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200 - 300 Employee
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Freelance Marketer
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May 2018 - Mar 2021
- Propose marketing strategies for clients including brand launching and suggestions for improvements on social media and their website; - Be capable of designing marketing materials including banners, posters, videos and company’s brochures. Achievement: My experiences spread over a wide range of understanding in diverse fields: interior design, spa, restaurant &, bars, coffee chains, education, fashion and cosmetics. - Propose marketing strategies for clients including brand launching and suggestions for improvements on social media and their website; - Be capable of designing marketing materials including banners, posters, videos and company’s brochures. Achievement: My experiences spread over a wide range of understanding in diverse fields: interior design, spa, restaurant &, bars, coffee chains, education, fashion and cosmetics.
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International Service Limited
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Auckland, New Zealand
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Marketing Coordinator
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Jul 2019 - Aug 2020
- Plan and execute Integrated Marketing Communication campaigns with social media, website, affiliate marketing and PR channels; - End-to-end SEO: website audit, SEO campaign strategic planning, On-page SEO, Off-page SEO, SEO reporting; - Create and maintain daily contents for social media, website, email, graphic design; lead a freelance copywriting team; - Set up Google Search Ads, ensuring SEM; - Be responsible for Email Direct Marketing campaigns; - Coordinate with partners: educational institutions & Education New Zealand; - Be in charge of graphic design to produce online and printing materials; - Conduct market research. Achievement: A successful Integrated Marketing Communication campaign for 2019 New Zealand Education Fair: Co-hosts: Education New Zealand (ENZ) and New Zealand Embassy in Vietnam; Partners: 48 educational institutions in New Zealand; - More than 600 attendants (students and parents); - Up to 350.77% organic/paid engagement rate for Facebook ads; - 13.66% average Click-Through-Rate (CTR) and 25% highest CTR, while Cost Per Click counted only NZ $0.21, for Google Search Ads.
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May Emerald JSC
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Hanoi, Vietnam
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Marketing Manager
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Nov 2017 - Oct 2018
I planned, executed and managed all marketing tasks including Digital and Joint Effort Marketing, Event Organization and Management in different channels including social media platforms, traditional channels and partners’ apps. Besides, I ensured the marketing strategy and its implementation to match 4 food & beverage brand images as well as sales targets. My tasks were also assisting the board of directors in working with strategic partners, consulting them ideas and strategies in line with insights of customers - expats living in Hanoi. I also got involved with sales-related activities that I created dining and event packages to sell them to B2B clients and manage events for clients. Achievement: Sharp increases in the revenue of MAD Society (Asian Fusion Restaurant & Bar) and MAD Botanist (Gin Bar) by 150% and 190% respectively in the first 6 months working for the company.
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Mercedes-Benz
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Vietnam
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Dealer Standard cum Training Coordinator
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Jan 2017 - Oct 2017
In this position, I analysed, penetrated, and supervised Mercedes-Benz (MB) Dealer Standards to ensure MB’s brand equity, customer experience processes and dealer’s scorecard. I also initiated training activities and coached 2 internal teams which were Sales and Customer Relationship Management teams of the outlet to perceive MB’s standards and processes when interacting with customers and updating customer database accordingly. In addition, I consulted the Dealer Principal (DP) and worked as a secretary who handled with DP’s emails and reported to the DP. Achievement: The dealer passed the 1st Audit test since it was launched with no deduction in incentives; I built and maintained trust from the company’s management even after 1 year I left.
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Marketing and Communication Executive
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Jun 2016 - Dec 2016
I was in charge of marketing and communication tasks assigned by the Manager: implementing tasks regarding marketing plans, taking part in organizing events and meetings and communicating with the press to maintain public information. I was in charge of marketing and communication tasks assigned by the Manager: implementing tasks regarding marketing plans, taking part in organizing events and meetings and communicating with the press to maintain public information.
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Business Owner
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Mar 2015 - Aug 2016
I ran the businesses as a project to learn through experiences in online marketing and business management. During those projects, I coordinated with 4 people including fashion designers, photographers and assistants for new lookbook ideas, planned marketing activities from photoshoots for products to social media contents and ads. I ran the businesses as a project to learn through experiences in online marketing and business management. During those projects, I coordinated with 4 people including fashion designers, photographers and assistants for new lookbook ideas, planned marketing activities from photoshoots for products to social media contents and ads.
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Education
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2018 - 2019
Auckland University of Technology
Master of Marketing, Marketing -
2012 - 2016
Diplomatic Academy of Vietnam
Bachelor of International Relations, International Relations and Affairs
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