Experience

Crush Movement

• Finland
• Online Audio and Video Media
• 1 - 100 Employee

• Talk Show Host | Co-Founder

  • Sep 2022 - Present

  We created Crush Movement with Crush Talk Show and Crush Event with a mission to: Crush the patriarchic norms and focus on bringing feminine power into business. Our event gathered 100 business leaders and had 20 speakers. We partnered with organizations like UN Women, Mothers in Business, Women Entrepreneurship Day Organization and Metropolia Entrepreneurship Society. My role has been in event concepting, brand, strategy, event program, marketing and community building. Learn more: https://www.crushmovement.com/ Show less



Insider Society

• Finland
• Advertising Services

• Founder

  • Aug 2020 - Present

  I got the initial idea for Insider Society already over 10 years ago, and I launched it together with my business partner Candice Kilpatrick Brathwaite finally in 2020. My passion has always been helping women to launch and grow their businesses. I'm located in Helsinki, Finland, and Candice is located in New York City, and we want to help women grow their global business networks. Insider Society is a success accelerator for womxn entrepreneurs. We provide a support group and educational content to help women to break dreams into actionable steps to reach their business and life goals. Our Big Rich Money e-course offers practical help how to make your company profitable faster and market better. We also wrote our first book Big Rich Money: How to Turn Your Business Intentions Into a Profitable Company, it was published in August 2021 and was an Amazon bestseller during the launch week. The book was published by Insider Society. Show less



Skimbaco Lifestyle

• Finland
• Online Audio and Video Media

• Editor in Chief | Founder

  • Jun 2007 - Present

  Founder and Editor-in-chief of an online magazine.SkimbacoLifestyle.com blog and digital online magazine on issuu.com/skimbaco have reached over 2.4M readers. Launched a jewelry collection in 2016. Content partner with global media and consumer brands. Skimbaco Lifestyle and me as a blogger have received national and international press, including NY Times, Forbes, Woman's Day, Today Show, Huomenta Suomi morning TV show in Finland etc. Partnered with two TV networks.In addition worked as a marketing consultant for many partners of Skimbaco.2023 update: we are planning our relaunch, stay tuned! Show less

• Chief Executive Officer

  • Oct 2006 - Dec 2008

  Ecommerce, PR services and a social media marketing platform. One of the first retailers using Twitter and social media for marketing for moms online. Got Tom Cruise to endorse a product from Skimbaco on Oprah Show resulting 2000% increase in sales, over 50 blog posts and global press. Social media marketing results were unheard of at the time.Store-keeper of a modern general store. Taking care of everything from updating the online store, marketing, sales, customer service and PR.



Flip Fantasia

• Finland
• Business Consulting and Services
• 1 - 100 Employee

• Advisor

  • Jul 2023 - Oct 2023

  Flip Fantasia is not your typical business consulting partner. Flip Fantasia is on a mission to make dream jobs for people and help companies grow in an accelerated speed. Flip Fantasia is not your typical business consulting partner. Flip Fantasia is on a mission to make dream jobs for people and help companies grow in an accelerated speed.



Tumplate

• Finland
• Marketing Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2022 - Aug 2023

  Tumplate makes it possible for large global companies to scale their on-brand moving content production. During the first 6 months of my employment, Tumplate received the first foreign investor from the USA, grew our turnover by 64.4%, and grew MRR by 50%, and our social media following grew by 1100%. I helped to create company strategy, marketing strategy, and set the marketing basics like creating a content marketing strategy and setting a tone of voice. In addition, I managed one of our largest clients of 2022. I worked full time only until November 2022, and then as needed. Show less



TEDxRuoholahti Oct 2023

• Finland
• Technology, Information and Media
• 1 - 100 Employee

• Cofounding Team

  • Nov 2022 - Dec 2022

  In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxRuoholahti, where x = independently organized TED event. At our TEDxRuoholahti event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. The last open TEDxTalks in Helsinki was over 10 years ago. Time to change that! Join us at TEDxRuoholahti in October 2023. Sign up for our waitlist, we will have only 100 tickets available for the public. Don’t miss this opportunity. https://munaio.typeform.com/to/OZz7Ud2F Show less



Presnal5 Oy

• Finland
• Advertising Services

• CEO / Founder

  • Aug 2018 - Feb 2022

  I launched Presnal5: - to answer a need for higher-level strategic growth help without having to hire an in-house head of marketing - with a goal to help 10 Finnish companies within 10 years with global marketing & business growth Presnal5 is a strategic marketing intelligence agency helping Nordic companies with global marketing strategy and execution (and occasionally helping market entry to Nordics). Our content team provides video, photo, and social media content, and I personally offer CMO as a service for growth companies and startups. In 2019 I helped Voglia, a Finnish family company in the clothing industry, to enter new international markets, grew their social media visibility by 600% in six months and increased their brand awareness, and grew a new customer base. I helped to launch vogliafinland.com as their first international online store. In addition, I conducted team training in branding and marketing, and our content team created photography and video content. In 2020 my main client was Headai, an artificial intelligence company focusing on cognitive technology that helps to solve the global skills gap problem. Their clients are governments, global organizations, universities, and other educational institutions, and corporations. My role was to help with long-term marketing and growth strategy. In 2021 we focused on building Insider Society and launching Big Rich Money. In 2022 my clients included Tumplate, a marketing technology startup, and Nordic Fit Mama, online fitness & wellness startup. In 2023 I partnered with Flip Fantasia and offer consulting as part of their services. Past clients include Nordic Business Forum, C More, Fun Academy, Weecos, Terraform Solutions, EKG Consulting, and Kristiina Lassus. Show less



Conscious Design Media

• United Kingdom
• Media Production

• Chief Commercial Officer

  • Aug 2020 - Feb 2021

  CDM was part of Terraform Global Ltd. I was hired to build a new media company surrounding the topics of indoor air quality, sustainability and conscious design. In six months I created the business and marketing strategy, assembled an editorial team, did branding and website design, and launched the company/media platform. We did market testing and first few marketing campaigns to test the interest of the topic in general audience and in our target audience. The project got sacked two weeks after the launch. Happy to provide more information privately for those considering investing to the founder’s other ventures. Show less



Happy Textiles

• Finland
• Textile Manufacturing
• 1 - 100 Employee

• Partner / Head of Marketing

  • Jan 2019 - Sep 2020

  Happy Textiles Bazaar is a privately owned company with a focus to commercialize new textile materials and technologies by creating business ecosystems over the industries and borders. We are building a network of designers, companies and organizations in the textile technologies industry. Our goal is to help companies to accelerate go-to-market time and to commercialize projects. I’m in an advisory role as one of the owners/investors and performed as a Head of Marketing for six months. Happy Textiles Bazaar is a privately owned company with a focus to commercialize new textile materials and technologies by creating business ecosystems over the industries and borders. We are building a network of designers, companies and organizations in the textile technologies industry. Our goal is to help companies to accelerate go-to-market time and to commercialize projects. I’m in an advisory role as one of the owners/investors and performed as a Head of Marketing for six months.



Space Nation

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2017 - Aug 2018

  Space Nation is a space media and experiences company offering concrete ways for everyone to participate in the new space era. One of the main product categories is the Space Nation Astronaut Program that offers multiple touch points to have an astronaut experience, the first one is the Space Nation Navigator app, soft-launched in April 2018. I launched Space Nation's first product, space lifestyle magazine SpaceNationOrbit.com after working at Space Nation for only three months. Space Nation Orbit is a content marketing tool, but also a B2B product that offers visibility for our sponsors and partners, and above all it is a hub where we educate consumers about the new space lifestyle, and build a community. I built a B2B marketing team that creates media products for our sponsors and partners offering them customized content marketing and influencer marketing solutions. I created a marketing strategy to align with a goal to be a space media and experiences company. Part of the plan was starting to produce more media, and in 2018 we launched Orbit Waves podcast, AlexAlexGalaxy web series and our first astronaut training bootcamp was filmed in Iceland, and it will be published as a mini web series. More importantly, we also launched Space Nation's most important product so far: the Space Nation Navigator astronaut training app. Space Nation gained global visibility among over 300M global consumers - just during the first 3 months of the soft launch start. Show less



A+E Networks

• United States
• Entertainment Providers
• 700 & Above Employee

• Channel Leader/ Editor

  • Jun 2009 - Oct 2011

  Home category editor and channel leader for Lifetime TV Network's Lifetime Moms. Content creator, and a strategic partner for Lifetime. Home category editor and channel leader for Lifetime TV Network's Lifetime Moms. Content creator, and a strategic partner for Lifetime.



Collective Bias

• United States
• Advertising Services
• 1 - 100 Employee

• Community Director / Director of Marketing

  • Dec 2009 - Jan 2011

  Lead the Social Fabric social media influencer community, and grew it by 300%. We hired also freelancers from the influencer community to execute campaigns, and manage them. I managed close to 1000 people in this group. Company’s profit margin increased 350% within the first 6 months of my employment. Did social media marketing strategy planning and risk management for agency’s CPG clients such as Abbott, ConAgra, Philips and P&G. Created strategy to achieve B2B goals by influencing shopper behavior. Duties involved campaign planning and execution, hiring and managing over 1000 bloggers. Won 7 American Advertising Awards, and MurphyUSA’s location based strategy was coined as one of the top 10 social media campaigns for 2010 by AdAge. Collective Bias is the leading shopper focused Influencer Marketing Agency in the USA. Spoke on behalf of Collective Bias in several industry conferences and events on B2B side, as well in blogging/social media conferences like BlogWorld & New Media Expo. Show less



Walmart

• United States
• Retail
• 700 & Above Employee

• Content Creator | Strategic Partner | Influencer

  • Sep 2008 - Aug 2009

  Part of Walmart’s Eleven Moms social media program to humanize the Walmart brand for their largest consumer base: moms. One of the first ever large scale influencer programs in the world. Offering blogging, support & social media consulting. Part of Walmart’s Eleven Moms social media program to humanize the Walmart brand for their largest consumer base: moms. One of the first ever large scale influencer programs in the world. Offering blogging, support & social media consulting.



Wishpot

• United States
• Technology, Information and Internet

• Chief Indie Officer

  • Nov 2008 - Jan 2009

  Managing Wishpot.com's Handmade /Indie channel and Wishpot's Indie Experts. Managing Wishpot.com's Handmade /Indie channel and Wishpot's Indie Experts.



Type-A Parent

• United States
• Events Services

• Beauty and Fashion Editor

  • Jul 2008 - Dec 2008

  Beauty and fashion editor for Typeamom.net Beauty and fashion editor for Typeamom.net



Audico Systems Oy

• Finland
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Engineering Trainee

  • Dec 1994 - Jul 1997

  Engineering trainee at the production department on various time periods during college studies. Duties included manufacturing commercial sound distribution equipment and marketing duties such as trade show presenter. My father co-founded Audico in 1994, and the experience working alongside him and learning everything about business from him set me up for business success later on. Engineering trainee at the production department on various time periods during college studies. Duties included manufacturing commercial sound distribution equipment and marketing duties such as trade show presenter. My father co-founded Audico in 1994, and the experience working alongside him and learning everything about business from him set me up for business success later on.



Metro Areena

• Finland
• Events Services
• 1 - 100 Employee

• B2B Marketing Assistant

  • Dec 1996 - May 1997

  Marketing an idea of a new Entertainment Arena to be built in Espoo, Finland. Acquiring for possible investors and sponsors for the project. Duties included making a brochure for possible investors and promoting the local ice hockey team, which was in need of a new home arena. Marketing an idea of a new Entertainment Arena to be built in Espoo, Finland. Acquiring for possible investors and sponsors for the project. Duties included making a brochure for possible investors and promoting the local ice hockey team, which was in need of a new home arena.



Mulberry England

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• IT Support & Sales Person

  • Sep 1996 - Feb 1997

  IT Support for the Mulberry shop in Helsinki - duties included updating the inventory system and training the retail store employees how to use the inventory system. Occasional sales person selling luxury clothing and handbags. IT Support for the Mulberry shop in Helsinki - duties included updating the inventory system and training the retail store employees how to use the inventory system. Occasional sales person selling luxury clothing and handbags.