Katja Maggio
Global Strategy & Insights Director at JDE Peet's- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
italian Native or bilingual proficiency
-
German Native or bilingual proficiency
-
English Full professional proficiency
-
French Limited working proficiency
Topline Score
Bio
Vinay Ahuja
Katja is a master of her craft ! A very passionate insights and business leader she brings great depth of understanding of her business and consumers. I have seen Katja in action first hand over several years and came to her appreciate her strengths the unique and effective ways with which she brings teams and leaders together to improved outcomes consistently. A real asset to her leadership team!
Silvia Cerolini
I have worked in Katja’s team for over 5 years. Katja is a master of consumer and market understanding and a true business leader. Her passion for what is right for the consumer and what js right for the business is truly outstanding. As a team leader she is always looking for ways to elevate the visibility of her team with senior management and provide opportunity to grow. I would love to work again with Katja!
Vinay Ahuja
Katja is a master of her craft ! A very passionate insights and business leader she brings great depth of understanding of her business and consumers. I have seen Katja in action first hand over several years and came to her appreciate her strengths the unique and effective ways with which she brings teams and leaders together to improved outcomes consistently. A real asset to her leadership team!
Silvia Cerolini
I have worked in Katja’s team for over 5 years. Katja is a master of consumer and market understanding and a true business leader. Her passion for what is right for the consumer and what js right for the business is truly outstanding. As a team leader she is always looking for ways to elevate the visibility of her team with senior management and provide opportunity to grow. I would love to work again with Katja!
Vinay Ahuja
Katja is a master of her craft ! A very passionate insights and business leader she brings great depth of understanding of her business and consumers. I have seen Katja in action first hand over several years and came to her appreciate her strengths the unique and effective ways with which she brings teams and leaders together to improved outcomes consistently. A real asset to her leadership team!
Silvia Cerolini
I have worked in Katja’s team for over 5 years. Katja is a master of consumer and market understanding and a true business leader. Her passion for what is right for the consumer and what js right for the business is truly outstanding. As a team leader she is always looking for ways to elevate the visibility of her team with senior management and provide opportunity to grow. I would love to work again with Katja!
Vinay Ahuja
Katja is a master of her craft ! A very passionate insights and business leader she brings great depth of understanding of her business and consumers. I have seen Katja in action first hand over several years and came to her appreciate her strengths the unique and effective ways with which she brings teams and leaders together to improved outcomes consistently. A real asset to her leadership team!
Silvia Cerolini
I have worked in Katja’s team for over 5 years. Katja is a master of consumer and market understanding and a true business leader. Her passion for what is right for the consumer and what js right for the business is truly outstanding. As a team leader she is always looking for ways to elevate the visibility of her team with senior management and provide opportunity to grow. I would love to work again with Katja!
Experience
-
JDE Peet's
-
Netherlands
-
Food and Beverage Services
-
400 - 500 Employee
-
Global Strategy & Insights Director
-
Feb 2022 - Present
-
-
-
Coty
-
Netherlands
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Consumer Beauty Strategy and Insights VP
-
May 2020 - Mar 2022
Responsible for restructuring Coty Consumer Beauty insights and Analytics as well as step-changing capabilities around Brand Strategy to enable business turnaround.
-
-
Vice President Marketing
-
Jan 2020 - May 2020
Accountable for identifying strong insights to inform Consumer Beauty Equity & Media strategy across the globe; fuel Equity growth via Brand creatives that leverage existing sub-conscious associations built over time; inform interventions to turnaround top line growth.
-
-
Consumer & Market Insights VP for Hair and Capabilities
-
Oct 2018 - Jan 2020
Double assignment. Stabilize Hair portfolio and fuel Innovation pipeline from insight to qualification. Harmonize foundational insights cross-divisions. Capabilities: Bring rigor into CB Media Planning process, pilot the use of neuro-marketing and support Brand Academy Operations.
-
-
Hair Head and Capability VP
-
Oct 2016 - Sep 2018
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
associate director CMK, Hair Care
-
Feb 2012 - Sep 2016
-
-
Associate Director CMK, Fabric Care
-
Jan 2008 - Jan 2012
Fabric Additives Global Business Development
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
Consumer of the future Anticipatory Learning
-
2000 - 2002
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
Western Europe Beauty and Hair Care CMK Volume Forecaster
-
Sep 1997 - 1999
Led all volume forecast work for all Beauty and Hair care initiatives f rom Hair Care, Skin Care (Olaz) Max Factor, Fine Fragrances, and Marketing Plan optimization
-
-
Western Europe Hair Care Senior planner
-
Jul 1995 - Oct 1997
Responsible for all Regional research of P&G Hair Care Portfolio: Pantene, Head & Shoulder, Wash & Go. Led research work to support Hair Spray and Styling Launch. Worked on Colorant Brand expansion.
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
Fine Fragrances and Color Cosmetics Market Research Planner
-
1993 - 1995
Led all Ad hoc Research for Max Factor, Launch of Laura Biagiotti Fragrances (Roma, Roma Uomo, Venezia) and Hugo Boss. Led all Ad hoc Research for Max Factor, Launch of Laura Biagiotti Fragrances (Roma, Roma Uomo, Venezia) and Hugo Boss.
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
Home Care Market Research Associate Planner
-
Jan 1990 - Mar 1992
led all ad hoc market research and market analysis for the Home Cleaner Portfolio (Mastro Lindo, launch into Bath Cleaner, Perfume Line Extensions, Viakal Brand expansion), Bleach (Ace, Ace Gentile launch), Dish (Nelsen Piatti) and Coffe (Splendid divestiture) led all ad hoc market research and market analysis for the Home Cleaner Portfolio (Mastro Lindo, launch into Bath Cleaner, Perfume Line Extensions, Viakal Brand expansion), Bleach (Ace, Ace Gentile launch), Dish (Nelsen Piatti) and Coffe (Splendid divestiture)
-
-
-
Formez
-
Government Administration
-
300 - 400 Employee
-
Scholarship
-
1989 - 1990
-
-
-
ISIDA
-
Italy
-
Higher Education
-
1 - 100 Employee
-
Statistics Teacher Assistant & researcher
-
1988 - 1989
-
-
Education
-
1982 - 1987
Università degli Studi di Palermo
BS, Statistics and Economics -
2000 - 2003
The Open University
3yr Diploma, Social and Cultural Studies -
1988 - 1989
ISIDA
Master of Business Administration (M.B.A.), Marketing, business management, organizational dynamics, Marketing research -
2022 - 2022
Institute for Real Growth
IRG Humanized Growth Leadership Program 2022
Community
