Comms Manager - Global Certification Programs

• Jan 2021 - Present

Global Marketing Manager

• Nov 2021 - Present

Sales & Marketing Manager

• Jan 2020 - Oct 2021

Bimbosan is a premium infant milk formula brand from Switzerland, Nr 1 selling in pharmacies & drug stores in Switzerland. In charge of Sales & Marketing activities in Singapore including PR & Social Media activities, the Bimbosan Customer Hotline as well as After Sales Service. Bimbosan is a premium infant milk formula brand from Switzerland, Nr 1 selling in pharmacies & drug stores in Switzerland. In charge of Sales & Marketing activities in Singapore including PR & Social Media activities, the Bimbosan Customer Hotline as well as After Sales Service.

B2B and Trade Marketing Lead, Gaggenau

• 2018 - Oct 2018

Developed the APAC region’s B2B and trade marketing strategy for Gaggenau, a German luxury brand. Formulated bold marketing plans that boosted brand awareness, built value for B2B customers and increased sales. Spearheaded digital and experiential marketing, events, retail activations, trade shows and POS promotions. Structured internal and external data to share with business units and customers. Established strong understanding of competitors via summaries of key competitor activities, developing messaging and training for field sales team and identifying key industry trends. • Formulated an Exclusive Brand Club for B2B clients, engaging top tier APAC B2B and influencers through a global calendar of engagements and activities to foster brand loyalty and deepen relationships. • Defined a targeted B2B Customer Experience Journey (CEJ) which provided a seamless brand experience from first contact with the brand to purchase and beyond. • Introduced Home Connect, BSH’s smart home appliances, through biannual ASEAN events targeting developers. Show less

APAC Corporate Communications Manager

• 2016 - Oct 2018

Advance the company’s corporate reputation, strategic business objectives and long-term goals by leading communications and media relations activities. Create and deliver strategic reputation and communications counsel and guidance to executive management to help the organisation communicate and disseminate company information among key stakeholders. Lead culture change and change management initiatives. Source content, write and publish internal correspondence to inform, engage and motivate staff and provide managers with print and digital tools to do the same. • Supported the successful opening of a new BSH Technology Centre in Bangalore India. • Spearheaded the brand strategy development process including its subsequent implementation and facilitation. • Recognised by global and regional C-level executives for exceptional APAC roll out of MOVE, the global internal initiative for company culture improvement. As part of a team, proposed a new APAC cultural program at a regional strategic summit meeting. Collaborated with the regional team in developing presentation with corresponding data analysis and interview results. Show less

APAC Brand Communications Manager, Gaggenau

• 2012 - Oct 2018

Suggest and define regional brand strategies for 12 APAC markets and give guidance to country teams and their local agencies on integrated campaigns with influencer relations, media relations and social media activities in line with global communications strategy. Ensure brand strategy differentiates and adds value by ensuring consistent, on-brand, efficient and effective communication to customers through all channels and in relation to the evolving consumer experience. Coordinate product launches and momentum communications activities across APAC. Develop external communication materials such as the regional Gaggenau newsletter, press releases and marketing collaterals for regional markets and distributors. Manage PR agency and organise press and media engagements across APAC. • Contributed to a double-digit increase in sales via Gaggenau B2C and B2B events which enhanced and deepened brand awareness• Developed and rolled out the brand heritage, ‘333’, to celebrate Gaggenau’s brand anniversary across 5 APAC countries achieving a record PR value.• Played key role in the flagship store development and implementation in Tokyo, Bangkok and Hong Kong. • Originated and closed strategic partnerships and marketing collaborations with major international brands.• Created a Brand Building Manual and SOP document to standardise procedures for growing customer base and advance key retention strategies. Show less

Communications Manager

• 2009 - 2012

Created and implemented strategic corporate communications plans for 5 Cognita Asia schools in Singapore and Thailand. Drove internal and external communications across multiple levels and channels of the organisation, including campus and key stakeholders, internal constituents and members of the media. Performed a wide range of duties that included communications, PR, media relations, editing, writing and scheduling features for publications, speech writing, community outreach, marketing plans and special events. Developed print and online marketing materials. Compiled quarterly online newsletter and updated the corporate website. Maintained excellent relations with expat clubs and associations as well as with local, regional, national and international news media. • Contributed to a high attendance rate for the first-ever Camp Asia, a holiday camp of the Stamford American School. • Organised press conference to announce acquisition of 3 new IB schools in Bangkok and Pattaya. • Conceptualised and executed bespoke events such as “Cognita Principal’s 2010”, Cognita’s annual international golf tournament in Malaysia. • Developed and rolled out the ground-breaking ceremony of the new Stamford American School’s permanent campus attended by VIP’s, local politicians and MPs. Organised a gala dinner to celebrate opening. • Prepared a bus handbook for the newly opened Stamford American School in Singapore. Show less

Internal Communications • Assistant to the Managing Editor & Executive Producer

• 2004 - 2009

Contributed to the internal communications strategy to enhance staff engagement and raise awareness of the network’s priorities and strategic objectives. Researched, compiled, edited and published a weekly EMEA internal newsletter. • Helped organise strategic events such as the CNN Annual Global Bureau Chief Meeting and the week-long 2009 CNN Breakout Tour as well as breaking news events such as the 2005 London Bombing. • Supported execution of the 2004 US Election round table discussions in Berlin. Coordinated with international key speakers and local audience members. • Organised debriefs of Chief International Correspondents such as Christiane Amanpour, Nic Robertson and Fred Pleitgen. • Collated information for and published the Annual World Economic Forum (Davos) staff handbook, which provided journalists and staff with logistical guidelines and support. • Achieved a high, 20%+ retention rate for interns who stayed on staff through effective management of the CNN Internship and Newsroom Attachment Programme. Show less

External Communications Intern

• 2003 - 2003

Trainee Journalist

• 1996 - 1998