Vice President of Business Development, Sales & Marketing

• May 2019 - Present

Business Operations Manager

• Jun 2017 - May 2019

Business Development & Marketing Manager

• Jan 2016 - Jun 2017

• Manage product lifecycle and optimization for company resources• Develop strategies targeted at retailers to support sales activities- Develop Marketing Strategies for Current and future states• Maintain and improve corporate brand strategy• Coordinate and implement promotions using a variety of delivery methods• Maintenance and improvement of corporate website• Develop effective written copy for marketing related activities• Revise website narrative to ensure customer satisfaction and maximize SEO visibility• Maintain social network and blogging activities• Maintain a customer-centric success programs• Script and produce short videos• Execute trade show promotions

Marketing and Innovation Manager

• Jul 2015 - Dec 2015

Business Analyst, Admnistrative Services Group

• Nov 2011 - Apr 2015

Worked with Asset Management & IT to engage appropriate resources for new software initiatives, integration opportunities & end user support Created prioritization process & dashboard for Asset Management leadership, focused on value realization, benefits, cost reduction & risk assessment Proposed & implemented process efficiency opportunities, such as system access process review & documentation for multiple applications Identified business requirements (process, functional, technical & organizational) Mapped requirements to available technical solutions & performed fit - gap analysis Determined impacts for integrated technical solutions Facilitated workshops, one on one interviews, surveys & collaboration sessions to elicit requirements on multiple projects Developed a form based semi-automated SharePoint dashboard to monitor IT Operations KPI’s Supported technical design efforts & performed system configurations Identified data interactions between systems (SAP, RBMI, Work Manager) Worked with Developers for transition technical designs Supported IT service providers with the delivery lifecycle process Organized & trained over 1500 staff in a 3 weeks on the transition of data with discipline specific content for divested assets Produced training materials for Devon Energy employees for data transfer specific to the divested assets & created a post-sale process Assumed responsibility of planning & execution for the audio visual component of a tower restack, including reviewing requirements, updating priorities, status reporting, managing vendors, usage dashboard & purchasing any net new equipment in this high visibility area Produced an Administrative Services Department specific onboarding procedure for all new hires focused on productivity tools & technology, minimizing the time before new employees are productive Developed new workflow processes for external resource management, across multiple departments, to reduce duplication of work & mitigate risk

General Manager

• Feb 2009 - Nov 2011

Implemented and maintained the compliance program for the Alberta Department of Transportation Initialized and executed a re-branding strategy for the parent company alongside their subsidiary companies including Marketing and Public Relations programs Developed excellent negotiation skills dealing with insurance companies, damage claim settlements, request for services packages, employment packages and vendor agreements Engaged in corporate client recruitment, initializing new contracts and new third party customer volume Developed a client relationship management system in house through Microsoft Access allowing for KPI reporting, marketing and customer tracking by configuring the accounting database capabilities Designed and created the base website, advertisements and online marketing campaigns for two of the subsidiary companies, from concept development to continued growth Hired and off-boarded employees and contractors Implemented cross-training programs Project Coordination for new contracts, organized Managers and staff in their roles and functions in each project Set up and developed workflow processes, such as customer work order forms, multi-level inspection reports and billing forms

Marketing Specialist

• May 2007 - Feb 2011

Executed localized target marketing in correlation with corporate branding strategies Managed the company website and online marketing efforts Wrote press releases and information packages for local magazines, newspapers, radio and televised campaigns Assisted in media scheduling, proofing and conceptualizing new campaigns Organized joint-marketing initiatives with local businesses (Kensington Wine Market, Bernard Callebaut, Janice Beaton, and Red Tree Catering) to promote community visibility and services provided Conceptualized events, coordinated events and sponsorships, oversaw plans and budgets, and coordinated staff functions for team building experiences Designed and created graphics and placement ads needed for print ads, magazines online advertisers and television Implemented a barcode system for inventory and pricing services for samples and products using RFMS Imported specialty items from Australia, New Zealand, Mexico and the United States Managed logistics and customs Managed inventory issues and orders from Sales Representatives