Katie Cooper
Marketing Manager at Credence Innovations- Claim this Profile
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Bio
Experience
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Credence Innovations
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Manager
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Mar 2022 - Present
Helping drive the creation and execution of product EDM strategy and tactics in partnership with product management, sales leadership, demand generation, and field marketing. Recruitment of a team up to between 10-15 individuals with recruitment stats up to 87 percent retention while driving their personal development, our market, customer service, and product knowledge. Developing enablement assets and delivering training in office and field to help product information, sales, customer success, and key product capabilities and benefits for lifelong customers for our clients with a 10 percent or under churn rate. Conducted internal and external research to define customers needs, markets, in support of changing promotions of new and existing products implementation.
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Hoosier Freight
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Indiana, United States
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Director of Accounting
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Apr 2020 - Mar 2022
Oversee the monthly financial accounting close process, record adjusting entries and preparing basic financial statements such as balance sheets and profit and loss. Monthly reconcile cash accounts, monitor cash position, and provide periodic cash flow analyses to senior management. Manage billings, collections, and prepare accounts receivable reconciliations. Maintaining oversight of inventory for up to 10 locations across the United States; including inventory costing and related reserves along with cycle-counting. Managing accounts payable and receivable functions and related reconciliations. Supervising payroll process and recording payroll taxes are completed and filed in a timely manner. Maintained the fixed assets ledger and record capital expenditures and depreciation. Oversee, train, and implement accounting department processes while making suggestions for adjustments to align with industry and GAAP standards.
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Sugar & Spice Childcare
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United States
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1 - 100 Employee
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Marketing & Administrator Manager
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Aug 2017 - Jul 2020
Used social media platforms to post daily/weekly/monthly updates and kept open line of communication with all clients while also posting openings with Facebook Ads and Google Ads. Assisted in getting state and federally licensing and registration paperwork established and kept all required documents up to date. Established a base plan for weekly and monthly activities; making the necessary adjustments to activists based on parents and each individual child’s needs within that timeline. Kept all waitlist paperwork, tax information, payments, and new applicant paperwork up to date weekly/monthly.
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Education
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Indiana University–Purdue University Indianapolis
Master's degree, Communication, General -
Indiana University–Purdue University Indianapolis
Bachelor's degree, Business, Management, Marketing, and Related Support Services