Director of Product Marketing and Creative Services

• Jan 2023 - Present

Director Customer Marketing

• Aug 2019 - Present

Led and produced the inaugural INSPIRE virtual customer conference, including identifying themes, tracks, customer stories, 3rd party speakers, celebrity guests, musical entertainment, virtual event platform implementation, and more. Scaled the team with two distinct focus areas: 1. Customer Stories & Reference Management and 2. Community.1. Customer Stories & Reference Management: Built the business case to add reference software (RO Innovations) and dedicated Sr. Reference Manager headcount. Created programs that proactively identify customer stories for case studies, speaking engagements, and editorial opportunities. Supported increase in positive review site reviews. 2. Community: Added Sr. Community Manager role to scale engagement across our customer community both online (care.icims.com) and offline through iCIMS Innovator Awards program and regional customer events. Created a path for customers that enables TA professionals to grow their careers while creating stickiness with our brand. Added Customer Programs Manager to uplevel our iCIMS Advocates program (powered by Influitive), our Product Experience Panel (PEP), and Talent Leadership Council (TLC) aka customer advisory board. Created the Customer Communications Specialist role to manage customer communications across the business, while also scaling lifecycle communication drips programs and retention programs.

Senior Manager, Communication Planning & Advocacy Marketing

• Feb 2018 - Aug 2019

In addition to managing Customer Marketing...Created Communication Planner role, responsible for managing strategic communications on high profile transactions and changes including: acquisitions (TextRecruit, Jibe), regulatory changes (i.e. GDPR), and change in investment firms (Vista Equity Partners).Built and incubated project manager role within marketing for high-profile projects (i.e. INSPIRE) as well as brand flow needs. Oversaw implementation of Wrike project management software.

Senior Manager, Customer Relationship Marketing

• Aug 2014 - Feb 2018

Recipient of iCIMS Manager of the Year award.• Led cross-functional team to reimagine iCIMS Customer Support online outlets. Took two disparate outlets (help.icims and care.icims) to create one destination for customers to quickly and easily find the help they are looking for. Championed online customer communities resulting in customer knowledge sharing and advocacy. Leveraged Google Analytics to kaizen site metrics. Recipient of 2016 WebAward for Outstanding Achievement of a Customer Support Site. • Scaled Customer Marketing team to launch Account Based Marketing strategy across customer segments. Leveraged propriety software/reports to predict which customers were most likely to make a cross-sell or upsell purchase. Targeted customers through nurture campaigns to achieve results. Supported build out of persona-based segmentation strategies.• Automated repeatable customer touch points through lifecycle email campaigns, videos, and “best-practice” documents. Increased engagement and adoption for new customers going through implementation while reducing the need for headcount.• Linked customer loyalty with customer engagement through Net Promoter Score (NPS) analysis. Demonstrated value of Customer Success Management team through benchmarking NPS of customers that had resource vs. those who didn’t; increased customer retention rate for small businesses by focusing on early-lifecycle adoption. Demonstrated the value of Customer Event Series by benchmarking NPS of customer who attended vs. those who didn’t; kaizened event content to ensure maximum post-event satisfaction. Demonstrated value of Customer Programs by showing the progression of NPS scores before and after participating in programs; maximized enrollment for programs to continue increasing engagement and loyalty.

Manager, Customer Marketing

• Oct 2011 - Aug 2014

• Promoted internally to create and lead Customer Marketing Department; managed teams dedicated to customer demand generation, customer engagement, and inside sales (lead qualification).• Partnered with Sales and Cloud Services leadership to implement Salesforce.com. • Identified opportunity to automate Customer Reference program, oversaw team that implemented Boulder Logic reference software. • Identified alternative lead generation touch points (outside of email) including customer log-in pages, in-platform advertising, customer care site advertisements, and product-focused demonstrations at regional events to ensure team exceeded monthly lead goals.• Project managed 1st redesign of iCIMS’ award-winning iCARE Support Site; leveraged google analytics to measure inefficiencies, partnered with design and development teams to increase traffic, page views, time on page, etc.• Project managed (content, attendance, and logistics) the Customer Advisory Council, iCIMS’ annual event for enterprise customers.

Customer Communication & Events Coordinator

• Apr 2009 - Oct 2011

• Coordinated 10+ customer user groups; responsible for crafting agenda, marketing event to customers, ensuring high attendance rate, and nurturing leads through post-event communications. • Established release readiness by developing educational campaigns for customers around new releases and products; partnered with Business Analysts to facilitate Beta Program and Product Experience Panel.• Developed cross-sell and up-sell marketing campaigns to support customer sales, leveraged marketing automation tools and landing pages to achieve lead generation goals.

PR Intern

• Aug 2008 - Jun 2009

Asbury Lanes is a vintage bowling alley and bar with live performances ranging from live musical acts, burlesque, hot rod, dance parties, film and art shows. • Promoted music & art events through social media and online outlets • Secured editorial opportunities in local publications including the Asbury Park Press, TriCity News, NJ Star Ledger, and more • Managed Facebook & Twitter pages to include upcoming events and show announcements Asbury Lanes is a vintage bowling alley and bar with live performances ranging from live musical acts, burlesque, hot rod, dance parties, film and art shows. • Promoted music & art events through social media and online outlets • Secured editorial opportunities in local publications including the Asbury Park Press, TriCity News, NJ Star Ledger, and more • Managed Facebook & Twitter pages to include upcoming events and show announcements

PR Intern

• May 2008 - Aug 2008

Named the "Coolest Little Start-Up in America", TerraCycle began by producing organic fertilizer, packaging liquid worm poop in used soda bottles. Since then TerraCycle has grown into one of the fastest-growing green companies in the world. • Created editorial opportunities for TerraCycle products in publications across the U.S. • Focused on Bear Naked Granola & Kendall Jackson Wine Barrel Brigades - securing press hits for both Named the "Coolest Little Start-Up in America", TerraCycle began by producing organic fertilizer, packaging liquid worm poop in used soda bottles. Since then TerraCycle has grown into one of the fastest-growing green companies in the world. • Created editorial opportunities for TerraCycle products in publications across the U.S. • Focused on Bear Naked Granola & Kendall Jackson Wine Barrel Brigades - securing press hits for both