Katie Malone
Product Manager - SEM at Ask Media Group- Claim this Profile
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English -
Topline Score
Bio
Credentials
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SQL
LERNApr, 2021- Nov, 2024 -
SAFe Agilist Certification Certification
Scaled Agile Framework Certification TrainingJun, 2022- Nov, 2024
Experience
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Ask Media Group
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United States
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Software Development
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1 - 100 Employee
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Product Manager - SEM
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Nov 2021 - Present
-Work closely with cross-functional teams (Engineering, Data Science, Business, Campaign Marketing Managers) to define and drive product strategy and roadmap.-Led build of a campaign management automation system (entire product development cycle from concept to launch), resulting in 90% time efficiency increase of SEM Campaign Managers. -Work with engineering team to build new features and UI / UX for campaign management platform. -Work with Front End Development team to build and manage SERP domains. -Clearly articulate product vision, product strategy and requirements to stakeholders, engineering, data science and internal business partners.
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SEM Portfolio Manager
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Nov 2020 - Oct 2021
-Monitor and report on daily SEM portfolio metrics-Continually optimize campaigns to successfully meet ROI goals-Execute tests across multiple domains and search portfolios -Evaluate performance data and test results using SQL, Excel and Looker-Develop and implement new strategies for portfolio volume growth-Cross functional team collaboration to optimize in-house automation
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Sojern
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United States
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Hospitality
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400 - 500 Employee
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SEM Data Analyst
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Oct 2018 - Oct 2020
-Collaborate with Product, Data Science and Engineering team to build and enhance SEM automation-Develop and optimize processes for SEM campaigns to achieve expected margins and KPI's-Extract insights from SEM data utilizing SQL, Tableau and Excel-Create Tableau dashboards to monitor SEM performance-Identify areas of growth opportunities to test -Collaborate with Product, Data Science and Engineering team to build and enhance SEM automation-Develop and optimize processes for SEM campaigns to achieve expected margins and KPI's-Extract insights from SEM data utilizing SQL, Tableau and Excel-Create Tableau dashboards to monitor SEM performance-Identify areas of growth opportunities to test
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Strategic SEM Account Specialist
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Jun 2017 - Jun 2018
-Analyzed PPC performance data to provide actionable insights maximizing clients KPI’s (ROI, ROAS, CTR).-Preformed daily account management including bid strategies, keyword expansion and account health checks.-Prepared account optimizations and executed to achieve client’s goals and drive results.-Identified audiences (affinity, in-market, custom) for search and display campaigns.-Executed reporting requests from Account Management team to provide to client.-Completed ad hoc analysis utilizing Bing Ads reporting and Excel functions, including PivotTables and Vlookups. -Collaborated with designated support teams.
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HawkSEM
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jan 2016 - Jun 2017
-Owned all facets of business development efforts, from original contact to closing the deal.-Created a positive brand image in the minds of perspective and current clients.-Experienced selling to the "C" level.-Demonstrated SEM, SEO, CRO, landing page and Social Media opportunities to potential clients.-Prepared and presented proposals that included a high-level Digital Marketing overview.-Point of contact for perspective clients. POC for current clients for customer support, billing and communication.
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Headsets.com
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United States
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Telecommunications
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1 - 100 Employee
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Paid Search Strategist
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Jul 2015 - Sep 2015
-Analyzed and optimized PPC campaigns on Google AdWords and Bing Ads-Analyzed campaigns utilizing SQL and Excel.-Completed A/B testing.-Created new PPC campaigns on Google AdWords and Bing Advertising.-Reviewed and reported daily, weekly and monthly KPI’s to Director of Marketing and VP of Marketing.-Assisted with Amazon Prime operation. Attended daily Amazon Prime meetings. Assisted in Shipping Department. -Analyzed and optimized PPC campaigns on Google AdWords and Bing Ads-Analyzed campaigns utilizing SQL and Excel.-Completed A/B testing.-Created new PPC campaigns on Google AdWords and Bing Advertising.-Reviewed and reported daily, weekly and monthly KPI’s to Director of Marketing and VP of Marketing.-Assisted with Amazon Prime operation. Attended daily Amazon Prime meetings. Assisted in Shipping Department.
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Reynolds American Inc.
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Tobacco Manufacturing
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700 & Above Employee
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Trade Marketing Representative III
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Jul 2011 - Sep 2014
•Managed 100+ contracted outlets visited monthly to execute national/local brand building marketing programs and initiatives.•Prepared sales reports for current and potential customers by organizing, analyzing and summarizing data. •Participated in relationship marketing by conducting effective "1 to 1" Consumer Engagements applying certified Consumer Marketing Brand Strategies.•Completed 15 successful Consumer Engagement brand conversions per week.•75% conversion rate of consumers to RJ Reynolds products.Accomplishments: Attended 3 trade shows -Local: Pacific Groservice, San Jose, CA (2013, 2014) -National: NACS (National Association of Convenience Stores), Atlanta, GA. Chosen to represent the Western Sales Area (1 Trade Marketing Rep per Sales Area invited to attend). (2013) -http://www.nacsonline.com/nacsshow/Pages/default.aspx
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Education
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2007 - 2011
W. P. Carey School of Business – Arizona State University
Bachelor of Science (BS) -
2007 - 2011
Arizona State University
Bachelor of Science (B.S.)
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