Katie Lee
Head of Operations, Music, Creator Expansion at Twitch- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Twitch
-
United States
-
Software Development
-
700 & Above Employee
-
Head of Operations, Music, Creator Expansion
-
Feb 2020 - May 2023
• Built scaled programs, partnerships and processes to expand Twitch outside of the gaming vertical resulting in a 10x increase in community (creators, viewers) and a 20x increase in revenue • Hired and managed a team of 11 program managers responsible for day-to-day execution of creator facing programs, B2B partnerships and large scale events (TwitchCon, StreamAid) to continue growth across non-gaming content (sports, talk, art, etc.) • Led all budget management (Content, Opex) and… Show more • Built scaled programs, partnerships and processes to expand Twitch outside of the gaming vertical resulting in a 10x increase in community (creators, viewers) and a 20x increase in revenue • Hired and managed a team of 11 program managers responsible for day-to-day execution of creator facing programs, B2B partnerships and large scale events (TwitchCon, StreamAid) to continue growth across non-gaming content (sports, talk, art, etc.) • Led all budget management (Content, Opex) and organizational planning efforts for the department, inclusive of annual executive team reviews
-
-
GTM Operations, New Ventures
-
Sep 2018 - Feb 2020
San Francisco Bay Area • First hire to establish and lead GTM operations function to support building the business case to expand into non-gaming content • Partnered with the executive leadership team to build and present the annual strategic plan to procure funding
-
-
-
Pandora
-
United States
-
Software Development
-
700 & Above Employee
-
Senior Manager, Strategy & Operations
-
May 2017 - Apr 2018
Oakland, CA • Partnered with cross-functional leadership team to set strategy and implementation plan for Pandora’s artist content programming and live events. • Led Program Management team responsible for the execution of large-scale artist programs, marketing initiatives, and partnerships.
-
-
Senior Manager, Operations
-
Jun 2015 - May 2017
Oakland, CA • Responsible for the evaluation, design, measurement, and monitoring the business & go-to-market processes for the Music Makers Group, a team that enables artists, promoters and venues to engage directly with fans & maximize use of the Pandora platform, at scale. • Led team of Program Managers who ran day-to-day operations for large-scale artist content programs, promotions, and events.
-
-
Technical Program Manager
-
Jan 2014 - Jun 2015
Oakland, California Managed all go-to-market operations for new proprietary advertising products, targeting initiatives and core ad product optimizations.
-
-
-
ESPN
-
United States
-
Broadcast Media Production and Distribution
-
700 & Above Employee
-
Associate Director, Ad Sales Strategic Systems
-
Mar 2013 - Dec 2013
New York, New York • Served as product owner for advertising sales system projects; driving strategy, managing project roadmaps and meeting regularly with executive leadership to ensure all system & process needs were met • Managed team responsible for maintaining integrity of domestic and international reference data system across television, digital and print business units
-
-
Manager, Ad Sales Systems
-
Feb 2010 - Mar 2013
New York, NY
-
-
Sales Operations Analyst
-
Oct 2008 - Jan 2010
New York, NY Supervised team of twelve Account Service Representatives - ensuring all deadlines and performance goals were met in support of national ad sales business unit.
-
-
Account Service Representative
-
Nov 2007 - Sep 2008
-
-
-
-
Intern to the President
-
May 2006 - Aug 2006
New York, New York, United States • Researched industry statistics and trends for use in business plans, proposals and reports, inclusive of drafting ideas for future programming • Provided operational support for the MSG Network re-launch and re-branding • Drove the assembly of weekly status reports for network executive team
-
-
-
YES Network
-
United States
-
Broadcast Media Production and Distribution
-
200 - 300 Employee
-
Public Relations Intern
-
Jan 2006 - May 2006
New York, New York, United States • Researched and drafted press releases for programming, business and personnel announcements in support of the Director of Communications • Managed a portfolio of databases to collect and organize industry research, YES Network press coverage, TV ratings, editorial calendars, speaking opportunities and additional executive exposure opportunities.
-
-
Education
-
New York University
BA, Economics