Experience

Ladue News

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Media Strategist

  • Feb 2020 - Present

  As part of St. Louis’ largest media company, I have the advantage of providing clients’ with a wide variety of print and digital solutions to strategically reach their target audience across our expansive customer base. For some clients this means a plan under one media brand (i.e. Ladue News and LadueNews.com) but oftentimes the best reach comes from a plan that incorporates assets across multiple media channels. Media brands I have the privilege of representing include: Ladue News & LadueNews.com St. Louis Best Bridal FEAST Magazine & FeastMagazine.com FeastAndField.net STLtoday.com & St. Louis Post-Dispatch and Go! My current role enables me to work directly with businesses of all shapes and sizes to increase their revenue through customized digital and print advertising campaigns, and create new, unique partnership opportunities to help businesses achieve their marketing goals. AMPLIFIED DIGITAL: In addition to strategic media partnerships, I also represent Amplified Digital and am able to provide full-service digital opportunities including website creation and hosting/maintenance, eCommerce, PPC, SEO, targeted campaigns (banners, social, emails, etc.), custom content development, full service social media management, and everything else under the (digital) sun.



St. Louis Cardinals

• Spectator Sports
• 500 - 600 Employee

• Account Executive, Corporate Sales & Marketing

  • Feb 2015 - Feb 2020

  Responsible for the sale and fulfillment of major client sponsorship accounts, while also serving as a crucial point-of-contact for clients with a focus on building strong, positive, and long-lasting relationships. Responsibilities include prospecting potential clients to create new corporate business, cultivating relationships with current clients, managing assigned account service team members to ensure successful fulfillment of contract elements, meeting corporate goals, implementing creative ways to meet client needs through new and unique sponsorship opportunities, and exceeding service expectations to increase client renewal rates.

• Group Sales Account Executive

  • Apr 2013 - Feb 2015

  Managed the Small Group Ticket Program before transitioning mid-2014 to manage a book of large consignment accounts. Responsibilities and results include:• Planned and executed the 2014 Small Group ticket program, accounting for over 93,000 tickets sold and increasing both total tickets sold (+6.5%) and revenue (+4.6%) compared to 2013 • Led the growth of the Poms consignment ticket program from 2013 to 2014, resulting in 18 new consignment groups and a 17% increase in program revenue• Successfully transitioned midway through the 2014 season to a Consignment Account Executive role and managed over 89 accounts, generating over $1,050,000 in revenue with 56,056 tickets sold• Developed an efficient system for Conference Center game day events by locating logistical flaws and seeking out solutions, then independently transitioned responsibilities to the Ticket Sales and Services department through training and sharing of best practices. • Assisted with the development of a new ticketing location, from a ticket sales standpoint based on customer experience and best practices of the organization• Executed gameday activation including the coordination of large group on-field performances, corporate pre-game events, and client hosting

• Direct Sales and Service Representative

  • Jan 2013 - Apr 2013

  Successfully sold and serviced over 3,900 tickets generating over $214,000 in revenue during three months as a Direct Sales Representative, quickly setting a strong pace throughout the Sales team before being promoted to Group Ticket Sales in April 2013.



SportsCastor Marketing

• Phoenix, AZ

• Account Executive

  • Oct 2011 - Jan 2013

  Conducted Spring Training (MLB) sponsorship sales and marketing for three (3) Cactus League Spring Training facilities and their partnered MLB teams, with total personal sales exceeding $70,000. Main responsibilities included: - Prospected and approached local and national companies about partnership opportunities, including cold calling - Fulfillment of complete sales cycle from prospecting to presentations, negotiations through closing the sale and ultimately following up for referrals.



Major League Baseball (MLB)

• United States
• Spectator Sports
• 700 & Above Employee

• MLB All Star Fanfest Credential Coordinator

  • Jul 2011 - Jul 2012

  Organized and executed the credential distribution process during both the 2011 (Phoenix) and 2012 (Kansas City) MLB Fanfest events, working directly with MLB staff, media personnel, VIPs, current MLB and MiLB players, vendors, and more. Organized and executed the credential distribution process during both the 2011 (Phoenix) and 2012 (Kansas City) MLB Fanfest events, working directly with MLB staff, media personnel, VIPs, current MLB and MiLB players, vendors, and more.



Peoria Sports Complex

• Peoria, Arizona

• Marketing Intern

  • Feb 2011 - Jun 2011

  Marketing intern during the 2011 Cactus League Spring Training season. Marketing intern during the 2011 Cactus League Spring Training season.



Southwestern Advantage

• United States
• Professional Training and Coaching
• 400 - 500 Employee

• Sales Representative, Independent Contractor

  • Jan 2007 - Aug 2008

  - Educational product sales, door-to-door - Executed complete sales process from prospecting and soliciting to closing the sale, accomplishing a total of $62,000 in sales of educational books and software sold during two summer selling periods - Prospected and approached over 6,000 families from various socioeconomic backgrounds in Easton, PA (2007) and Fayetteville, NC (2008) - Established success principles including schedule, positive attitude, ‘no means next’ mindset, and goal setting and tracking



Sky Zone

• chesterfield, missouri

• Supervisor

  • May 2006 - Aug 2006

  Assisted in opening the company's second location in St. Louis, Missouri, June 2006. Assisted in opening the company's second location in St. Louis, Missouri, June 2006.