Experience

National Women's Soccer League (NWSL)

• United States
• Spectator Sports
• 1 - 100 Employee

• VP Consumer Products

  • Apr 2023 - Present

  New York City Metropolitan Area



arme consulting

• United States
• Business Consulting and Services

• Brand Strategy and Marketing Consultant

  • Jan 2020 - Present

  Los Angeles Metropolitan Area



Angel City Football Club

• United States
• Spectator Sports
• 100 - 200 Employee

• VP Commerce & Fan Experience

  • Sep 2021 - Apr 2023

  Los Angeles Metropolitan Area

• Consultant

  • Feb 2021 - Sep 2021

  Los Angeles Metropolitan Area



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Senior Director, Retail Development and Omni-Channel Marketing

  • Jan 2018 - Sep 2019

  Greater New York City Area Promoted to oversee all DTC retail for $300M+ MLS Consumer Products business as well as manage Mexican National Team (FMF) retail for US market.

• Director, Digital Commerce

  • Mar 2015 - Jan 2018

  Greater New York City Area Charged with relaunching online business for league and all MLS clubs, and growing the e-commerce channel. Full P&L responsibility, developed annual and long-term strategic plans to hit aggressive revenue goals. Achieved annual sales targets with average YoY growth of 42%.



MADE BY GATHER

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager, Brand and Digital

  • Sep 2012 - Feb 2015

  Greater New York City Area Recruited by Head of Marketing to join team and lead brand & digital strategy for multiple consumer facing brands in housewares category. • Managed BELLA brand relaunch, across all consumer touch points; developed new brand ID and strategy targeting Millennials • Supervised creative and marketing teams, and managed overall process for brand assets and packaging development for 7 brands (owned, licensed, and private label) • Created sub-brands for key retailers and channel strategy… Show more Recruited by Head of Marketing to join team and lead brand & digital strategy for multiple consumer facing brands in housewares category. • Managed BELLA brand relaunch, across all consumer touch points; developed new brand ID and strategy targeting Millennials • Supervised creative and marketing teams, and managed overall process for brand assets and packaging development for 7 brands (owned, licensed, and private label) • Created sub-brands for key retailers and channel strategy (Target, BB&B, JCP and Macy’s) • Won Walmart business with exclusive collection and integrated digital campaign targeting Millennials. Campaign delivered 30% sales lift at retail with launch. • Established brand ambassador and rating/review programs that improved overall ratings on e-commerce sites and resulted in an increase in conversion rate by 217% • Improved customer acquisition and loyalty through a complete overhaul of consumer pre- and post-purchase experience • Drove social strategy and execution for the BELLA and Brim brands including platform strategy, content creation and managing influencer relationships Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• E-Commerce Marketing Manager

  • Feb 2011 - Sep 2012

  Greater New York City Area Oversaw North America consumer electronics online business. Managed partnerships with key online retailers: Amazon, Walmart.com, Target.com, BestBuy.com, Apple.com, and DTC site • Increased online sales for electronics category by 67% • Achieved Platinum (highest level) vendor status with Amazon through strategic alignment and marketing programs • Partnered with Sales to create and execute first omni-channel Target holiday program; delivered an incremental $10M in Q4 2011 •… Show more Oversaw North America consumer electronics online business. Managed partnerships with key online retailers: Amazon, Walmart.com, Target.com, BestBuy.com, Apple.com, and DTC site • Increased online sales for electronics category by 67% • Achieved Platinum (highest level) vendor status with Amazon through strategic alignment and marketing programs • Partnered with Sales to create and execute first omni-channel Target holiday program; delivered an incremental $10M in Q4 2011 • Improved overall Philips brand presence for consumer electronics category online; audited and implemented syndicated enhanced (A+) content across all major online retailers • Improved online NPS (net promoter score) for headphones category by 17 points by implementing new, engaging content and restructuring the consumer path to purchase

• Global Marketing Communications Manager

  • Aug 2009 - Apr 2011

  Charleston, South Carolina Area Responsible for product marketing strategy, and developing global/national campaigns in $60M mobile accessories business. Managed multi-million-dollar marketing budget. • Aligned global marketing with local market introduction process for N. America, EMEA & APAC • Created product marketing materials and retail toolkit to assist Sales Teams in sell-in process • Developed best-in-class in-store displays to drive sales at retail and promote brand awareness in key markets and… Show more Responsible for product marketing strategy, and developing global/national campaigns in $60M mobile accessories business. Managed multi-million-dollar marketing budget. • Aligned global marketing with local market introduction process for N. America, EMEA & APAC • Created product marketing materials and retail toolkit to assist Sales Teams in sell-in process • Developed best-in-class in-store displays to drive sales at retail and promote brand awareness in key markets and countries. Retailers included Walmart, Best Buy, Media Markt, Carrefour, Target • Managed all trade shows and events including annual international retailer events

• Consumer Marketing Assistant

  • Jul 2008 - Jul 2009

  Charleston, South Carolina Area Managed product communication across all touch points of product development. Conducted research and data analysis to identify market trends and opportunities



York Properties

• Real Estate
• 1 - 100 Employee

• Marketing Assistant - Cameron Village Shopping Center

  • May 2007 - Dec 2007

  Raleigh-Durham, North Carolina Area