Experience

Classic Brands LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Ecommerce Specialist

  • Jun 2019 - Present

  - Collaborate with consumer marketing team on all aspects of website development, including strategy, roadmap, design, development, testing and launch/post-launch management- Create website strategies to grow web traffic metrics, deliver website experiences that drive conversions and other KPIs, and support business needs and goals- Monitor and report on analytics on morebirds.com, and establish KPI goals- Set up and update product pages including content, imagery, pricing and other features to increase SEO and to best set end-user expectations- Continually monitor end-users' experience on morebirds.com- Manage functionality improvements and website optimizations, including app installations- Troubleshoot technical issues and partner with contracted web developer for support that cannot be resolved internally- Work daily with cross-functional teams to monitor and optimize post-order process (inventory, fulfillment, reconciliation and more) for morebirds.com- Participate in promotional planning and analytics promotion results- Keep up-to-date with industry best practices and monitor competitor websites- Ensure the consistency of message and style across the website, keeping everything on-brand, optimized, valuable, up-to-date and differentiated from competitors- Maintain and manage product image library- Partner with Content Marketing Specialist to create product videos- Continuously research online retailers for incorrect product info, imagery, descriptions- Coordinate product photography and lifestyle photography/videography with freelance photographers- Coordinate with the product development team to write product copy- Fulfill both internal and external image requests- Manage SEO keyword optimizations on morebirds.com- Coordinate with third-party marketing agency to ensure that Google Merchant Center account and paid search and paid social ads are all configured correctly

• Digital Marketing Coordinator

  • Feb 2018 - Jun 2019

  - Oversaw social media presence- Managed company's websites and product assets- Monitored website and social media KPIs- Wrote email campaigns



Historic Denver, Inc.

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Social Media & Public Engagement Intern

  • May 2017 - Feb 2018

  - Maintained Discover Denver’s Facebook presence- Wrote content for Discover Denver website. - Maintained Discover Denver’s Facebook presence- Wrote content for Discover Denver website.



New Belgium Brewing

• United States
• Food and Beverage Services
• 500 - 600 Employee

• Analytics Intern

  • Mar 2016 - Sep 2016

  - Edited site content- Managed field marketing emails and giveaways- Gathered and interpreted analytics of online store and beer performances. - Edited site content- Managed field marketing emails and giveaways- Gathered and interpreted analytics of online store and beer performances.



Rocky Mountain Student Media Corp.

• United States
• Media Production
• 1 - 100 Employee

• Social Media Editor

  • Jan 2015 - May 2016

  - Maintained publications' daily social media presence- Rebranded company's social media accounts- Gathered and interpreted social media analytics. - Maintained publications' daily social media presence- Rebranded company's social media accounts- Gathered and interpreted social media analytics.



The Rocky Mountain Collegian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Managing Editor

  • May 2015 - Aug 2015

  - Managed news and entertainment editors.- Made editorial decisions on print product.- Copy edited all content.- Maintained publication’s social media presence. - Managed news and entertainment editors.- Made editorial decisions on print product.- Copy edited all content.- Maintained publication’s social media presence.



Greeley Tribune

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Reporting Intern

  • May 2015 - Jul 2015

  - Wrote briefs and features on city news- Maintained publication's social media presence. - Wrote briefs and features on city news- Maintained publication's social media presence.