Experience

RXMOSAIC
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Account Supervisor

  • Feb 2022 - Present


Katie Clinebell Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Apr 2020 - Present

  Katie Clinebell is bringing 7+ years of award-winning digital marketing experience to the new frontier of tech: the blockchain. With a bend towards creating compelling content, she has created award-winning marketing campaigns for Snapple and Tai Pei Frozen Asian Food, received an Adobe Academic Achievement Award for content surrounding Olympic athletes, and worked on teams that have supported PR and global marketing campaigns for pharma giants such as Merck. Her tech journey began when she oversaw all marketing and development for the launch of a fintech SaaS product. Since then her passion for creating accessible, effective communications surrounding highly technical journeys has blossomed into launching her own crypto-specific digital marketing agency. She has helped various crypto brands reach their audiences with: - research-driven branding and marketing strategy, - technical documentation & article and blog creation (both short and long-form), - public relations, - social media content and campaigns (including forum support for Telegram, Medium, Reddit, BitcoinTalk, and more), - website design and copy development, - strategic counsel, - and more — feel free to check out her work. While Katie currently lives in Florida, she can be found elsewhere in the world a majority of the time striving to dive deeper into life-giving wisdom, grounding conviction, and active compassion by living stories that matter. On this site you'll find more about her services and how you might be able to create something great together. Feel free to drop a message and connect!



Spectrum Science - GLOBALHealthPR partner

• Senior Account Executive

  • Aug 2020 - Feb 2022

  - Provide support as a day-to-day contact on the client team for Bayer's cardiorenal franchise throughout data milestones, a disease state awareness campaign, and FDA approval of KERENDIA - Serve as the lead on regulatory submissions and mastered the review process - Oversaw the materials revisions and communications between stakeholders for the Are You the 33%? campaign in collaboration with the National Kidney Foundation and Debbie Allen (receiving placements on Good Morning America, Wendy Williams, and more) - Provide strategic feedback to all earned and digital strategies across an integrated team to ensure cohesion with client objectives, regulatory feedback, and industry best practices



United in Purpose

• Director of Strategic Initiatives

  • Jun 2018 - Aug 2020

  - Develop, oversee, and help implement strategic programs and project plans including scope milestones, budget, resource plan, and success metrics that support organization's vision - Identify and cultivate relationships with high-impact thought leaders in each identified strategic area of focus - Create and present live event programming for strategic information sessions during conferences serving 250+ stakeholders - Facilitate day-to-day coordination among team members and ensure the team stays on track to completion - Communicate with stakeholders the progress of a program and potential risks - Drive escalation and resolution of critical project related issues - Drive outcomes to build consensus among stakeholders and execute to meet deadlines and targeted results



LifeWay Christian Resources

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Platform Coordinator

  • Oct 2017 - Jun 2018

  - Coordinate the launch of a new special business branch and corresponding SaaS products- Create branding, messaging, and marketing and sales collateral including white papers, social media assets, sales decks, demo presentations, videos, and onboarding materials to communicate highly technical platform in an understandable manner and ensure cohesion across all assets- Managed projects and cross-departmental collaboration including IT, Marketing, Sales, and Product Development teams using Basecamp, Asana, and Workfront softwares- Research and identify key marketing segments and create marketing plan including B2B and B2C verticals- Coordinate public and internal press

• Integrated Social Media Strategist Intern

  • Jun 2017 - Dec 2017

  - Provide creative marketing services to President and CEO of LifeWay, Dr. Thom Rainer, and supporting executive staff. - Organize and categorize over 2,400 blog posts and podcasts on platform that garners over 8 million annual views and over 1.5 million annual downloads.- Design over 150 share squares for social media.- Identify common themes in blog posts to create, design, and package eBooks.- Provide research and analytics on comprehensive church health study on 1,000 churches.



Liberty University Marketing Department

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Project Coordinator/Promotional Writer

  • Feb 2016 - May 2017

  - Assist in the development and coordination of various marketing campaigns for the university's in-house marketing agency.- Write creative promotional pieces including radio ads, e-mail campaigns (utilizing Dreamweaver), text messages, brochures, and flyers. - Facilitate communication between clients and creatives regarding client expectations, creative needs, and manageable deadlines. - Provide research on requested competitors and campaign effectiveness. - Organize and monitor various marketing projects in ProofHQ and CRM.- Ensure adherence to quality assurance standards.

• Resident Assistant

  • Mar 2015 - May 2017

  - Hire, organize, and lead a team of 12-14 hall leaders. - Coordinate, plan, and execute events for groups ranging from 20-400 of students. - Preform excellent crisis management during fire alarms, medical issues, roommate conflict, and police assistance.

• Student Media Worker at the School of Divinity

  • May 2014 - Feb 2016

  - Organize interviews with faculty, staff, and special campus guests for the Administrative Dean's Report on a weekly basis for the largest school of divinity in the world released to the faculty of over 400 members. - Assist in event production such as live video recording, event photography, and media coordination. - Design the School of Divinity's communication pieces including graphic video elements and pieces for print and web.

• Spiritual Life Coach

  • Mar 2014 - May 2015

  - Organize hall events for groups of students ranging from 20-200. - Manage hall social media pages. - Help hire other leaders, manage leaders, and provide counseling and professional mentoring.



AD Team

• Advertising Services
• 1 - 100 Employee

• Creative and Strategy Director

  • Aug 2016 - Apr 2017

  - Provided creative direction and insight to a team of 50 members resulting in a 1st place integrated marketing campaign for Tai Pei frozen Asian food at regionals in the National Student Advertising Competition. - Participated in the regional and semi-final competition as lead presenter on a team of 4 to perform a 20 minute and 5 minute pitch to agency and Tai Pei executives. - Wrote the copy for the creative brief. - Provided creative direction and insight to a team of 50 members resulting in a 1st place integrated marketing campaign for Tai Pei frozen Asian food at regionals in the National Student Advertising Competition. - Participated in the regional and semi-final competition as lead presenter on a team of 4 to perform a 20 minute and 5 minute pitch to agency and Tai Pei executives. - Wrote the copy for the creative brief.



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Marketing Intern

  • May 2016 - Aug 2016

  - Developed and presented a complete global marketing plan for a high value product to marketing executives. Marketing plan will be used to direct marketing decisions and initiatives within various countries to launch the product. - Created marketing exercise to be used globally to help countries identify most promising segments. Identified, defined, and analyzed 19 unique marketing segments including market research, competitive analysis, and global positioning to create the exercise. - Communicated and collaborated across the globe with the global marketing team to identify and acquire best preforming marketing materials to create complete marketing portfolio. Organized and arranged portfolio to be efficiently uploaded to a new global marketing database. - Performed in-depth market research and analysis using internal databases.



I'mperfect Magazine

• Hong Kong
• Online Audio and Video Media
• 1 - 100 Employee

• Social Media Intern

  • Jan 2016 - Jun 2016

  - Manage I’mperfect Magazine’s Facebook page. - Create daily relevant social media content. - Create social media campaigns to increase social media engagement. - Manage I’mperfect Magazine’s Facebook page. - Create daily relevant social media content. - Create social media campaigns to increase social media engagement.



National Student Advertising Competition

• Entertainment
• 1 - 100 Employee

• Account Manager

  • Jan 2016 - Apr 2016

  - Won third place at regionals, best creative brief, and was personally awarded with the best presenter award. - Developed innovative tactics in a cohesive year-long plan for Snapple. - Lead a presentation team of 5 in pitching the campaign to Snapple. - Conducted in-depth target market research. - Wrote numerous scripts and directed commercials for the campaign that won an Adobe Academic Achievement Award. - Won third place at regionals, best creative brief, and was personally awarded with the best presenter award. - Developed innovative tactics in a cohesive year-long plan for Snapple. - Lead a presentation team of 5 in pitching the campaign to Snapple. - Conducted in-depth target market research. - Wrote numerous scripts and directed commercials for the campaign that won an Adobe Academic Achievement Award.



Gezeeka Communication

• Content Creator

  • May 2015 - Jan 2016

  - Wrote 11 creative blog pieces for Gezeeka and its clients to ensure thought leadership. - Assist in brand development, communications strategy, and advertising optimization. - Wrote 11 creative blog pieces for Gezeeka and its clients to ensure thought leadership. - Assist in brand development, communications strategy, and advertising optimization.



Innovative Faith Resources

• United States
• Media Production

• Marketing Intern

  • May 2015 - Aug 2015

  - Developed marketing strategies for clients of non-profit, full-service marketing agency. - Provided Web Analysis, Web Design, Social Media Development, and copywriting. - Produced excellent event production such as live camera operation, live social media streaming, and original video production for nightly events. - Developed marketing strategies for clients of non-profit, full-service marketing agency. - Provided Web Analysis, Web Design, Social Media Development, and copywriting. - Produced excellent event production such as live camera operation, live social media streaming, and original video production for nightly events.