Director of Ecommerce

• Jan 2023 - Present

Senior Inbound Marketing Manager

• Aug 2022 - Jan 2023

Senior Marketing Manager, Foodservice

• Sep 2021 - Aug 2022

Develop and execute all marketing to foodservice audience, including email, social media, paid media, and print marketing.

Inbound Marketing Manager

• Oct 2019 - Sep 2021

• Develop and execute B2B holistic inbound marketing strategy to drive new business for Kaspien.• Manage an inbound marketing budget of up to $37K/month on Facebook, Instagram, YouTube, LinkedIn, and Google. • Manage content creation team responsible for blog posts, social media, whitepapers, podcast episodes, and webinars. • Oversee team executing social media management, paid social ads, and influencer marketing for Kaspien's partners. • Manage Amazon customer service team responsible for servicing customers and mitigating risk on the Amazon marketplace.• Was a key stakeholder to HubSpot launch across the entire organization. Extensive experience with HubSpot reporting, marketing, and strategy. Show less

Inbound Marketing Lead

• Jan 2018 - Sep 2019

• Formed and currently manage the inbound marketing team responsible for managing influencer, social media, and Amazon coupons/giveaway campaigns for clients.• Manage team members and oversee daily operations of team responsible for running hundreds of inbound marketing campaigns each year.• Continually brainstorm and test new initiatives and services to add value to etailz's marketing services offerings.• Build, execute, manage, and report upon influencer and paid social campaigns for key accounts, with budgets exceeding $80K/year.• Collaborate with private label team to approve paid & non-paid influencer and social campaigns for four brands.• Regularly conduct A/B tests, evaluating results, and proposing new courses of action.• Create attribution formulas to effectively measure inbound campaign results.• Conduct regular training sessions to sales team and account managers to ensure consistent information is being relayed to clients. Show less

Marketing Communications Lead

• Jan 2017 - Dec 2017

• Managed etailz's social media presence across Facebook, Instagram, Pinterest, Twitter, and YouTube. • Wrote press releases to publicize etailz.• Wrote professional and informative copy for partner-facing documents including partnership proposals, informative documents, and partner-facing emails. • Brainstormed new service offerings which eventually lead to the formation of etailz's Inbound Marketing Team. • Wrote custom articles about partner products/brands for the etailz blog, driving traffic directly to the Amazon listing. Show less

Copywriter & Project Manager

• Aug 2015 - Dec 2016

• As etailz’s first copywriter, I developed company voice standards, style guide, and content standards.• Wrote highly-effective copy for direct site emails, advertising, social media, and marketplace content.• Met with project leads to determine project messaging, end goals, and timelines.• Wrote professional and informative copy for partner-facing documents including partnership proposals, informative documents, and partner-facing emails. • Wrote packaging copy and product listings for private label products. • Supported etailz charity events through copywriting, ad campaigns, and social media promotion. • Wrote custom articles about partner products/brands for the etailz blog, driving traffic directly to the Amazon listing. Show less

Social Media Marketing Consultant

• Apr 2019 - Nov 2020

• Create, manage, and report on Facebook ad campaigns • Integrate Facebook messenger chatbots into Facebook ads strategy • Create, manage, and report on Facebook ad campaigns • Integrate Facebook messenger chatbots into Facebook ads strategy

Co-Founder & Editor

• Sep 2013 - Jan 2017

• Created, edited, and curated content on the lifestyle website, www.shescharming.com (no longer active). • Promoted content on various social media platforms • Maintained a master Editorial Calendar • Partnered with brands/advertisers to host giveaways and collaborate on various projects • Managed interns and contributors • Created, edited, and curated content on the lifestyle website, www.shescharming.com (no longer active). • Promoted content on various social media platforms • Maintained a master Editorial Calendar • Partnered with brands/advertisers to host giveaways and collaborate on various projects • Managed interns and contributors

Health & Safety Specialist

• Mar 2013 - Jul 2015

• Provided exceptional customer service regarding the safety of our programs, health concerns while traveling, and other general questions about domestic/international student travel.• Created clear and concise customer-facing materials distributed from the Health & Safety Team.• Assisted in emergency response planning and simulation.• Troubleshot concerns, and provided customers with timely and helpful responses to their questions and comments.• Arranged accommodations for students with medical conditions ranging from dietary restrictions, mobility limitations, to psychological conditions.• Developed and delivered training sessions regarding travel season policies and best practices.• Key contributor in the implementation of CRM Dynamics to the business. Show less

Market Development Intern

• Feb 2013 - May 2013

• Conducted research in domestic market area.• Prepared in-depth, grassroots marketing proposal based on research.

Contributing Blogger & Freelancer

• Mar 2013 - Sep 2013

• Wrote blog posts that were published on company website. • Conducted in-depth city to assist in producing relocation guides. • Wrote blog posts that were published on company website. • Conducted in-depth city to assist in producing relocation guides.

Content Curator

• Apr 2012 - Jan 2013

• Monitored and added content focusing on coffee shops, boutique hotels, and niche travel • Contributed to blog • Researched and produced content for niche travel apps which are available on iTunes. • Monitored and added content focusing on coffee shops, boutique hotels, and niche travel • Contributed to blog • Researched and produced content for niche travel apps which are available on iTunes.

Tour Guide & Admissions Office Assistant

• Sep 2010 - Jan 2013

• Managed the admissions office front desk, communicating with prospective students and their parents in person, as well as via email and phone.• Assisted in coordination of campus events.• Performed data entry assignments (CRM Microsoft Dynamics).• Utilized public speaking and interpersonal skills to lead tours to prospective students and their parents.

English Department Office Assistant

• Jan 2010 - Jan 2013

• Assisted faculty with administrative duties including scanning, research projects, and data entry.• Assisted in organization of department events.

Assistant Public Information Officer

• Feb 2011 - Dec 2011

• Researched, edited, and produced original content for publications within and outside of the university.

Advertising & Editorial Intern

• Jun 2012 - Aug 2012

• Key contributor to marketing/advertising team for ecommerce store. • Managed social media for the advertising firm • Ran Google AdWords campaigns for clients. • Key contributor to marketing/advertising team for ecommerce store. • Managed social media for the advertising firm • Ran Google AdWords campaigns for clients.

Blogger

• Aug 2011 - Jun 2012

• Wrote weekly blog posts about culture, hotels, & restaurants for the travel website, Tangodiva.com (over 40,000 visitors per month). • Wrote weekly blog posts about culture, hotels, & restaurants for the travel website, Tangodiva.com (over 40,000 visitors per month).

Assistant Editor

• Apr 2011 - Sep 2011

• Fact-checked for the updated version of the annual travel guidebook. • Wrote travel articles for the website. • Planned and executed a social media plan for the Facebook page. • Fact-checked for the updated version of the annual travel guidebook. • Wrote travel articles for the website. • Planned and executed a social media plan for the Facebook page.

Website Writer & Social Media Manager

• May 2010 - Aug 2011

• Contributed to the travel blog with posts on travel products and destinations, wrote descriptions of and researched several destination pages, and managed the social media for the entire site. • Contributed to the travel blog with posts on travel products and destinations, wrote descriptions of and researched several destination pages, and managed the social media for the entire site.