Katie Breeden

Marketing and Communications Coodinator at Friends of the Children - Portland
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Contact Information
us****@****om
(386) 825-5501
Location
Portland, Oregon, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Kerry Finsand

I had the brief privilege of managing Katie before she transitioned to a new job. Katie is a very positive and creative person. She is well organized, is willing to learn and is a good teacher. She would be a valuable asset to any marketing team.

Nicole Lygo

Katie is a highly organized and efficient employee. She streamlined multiple processes within our department, including social media posting for four brands on up to four channels, trade show coordination, and data analytics and reporting. She improved physical processes like content fulfillment by bundling requests and digital processes like our department's monthly analytics reporting by migrating the team to more effective software. She also regularly contributed to producing and editing short- and long-form content for the brands from social media posts and short promotional videos to highly-researched technical white papers. In her writing, she brought a fun flair when appropriate, building interest and personality into the social media content.

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Credentials

  • Google Analytics for Beginners
    Google
    May, 2021
    - Oct, 2024
  • Content Marketing
    HubSpot Academy
    Feb, 2021
    - Oct, 2024
  • Inbound
    HubSpot Academy
    Jan, 2021
    - Oct, 2024
  • Digital Advertising
    HubSpot Academy
    Apr, 2021
    - Oct, 2024
  • Display
    Google Ads
    May, 2021
    - Oct, 2024

Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing and Communications Coodinator
      • Nov 2021 - Present

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Marketing Coordinator
      • Nov 2020 - Nov 2021

      As the marketing coordinator at Jubitz I created, developed, and executed our social media schedule, invoice tasks, content calendar and more. The World Class Customer Experience framework helps focus Jubitz on serving the customer to the best of our ability. As the interim marketing manager (July 2021-November 2021), I collaborated with other managers to assist their departments and took on banquet sales manager responsibilities. In addition, to editing our website via Wordpress and writing copy for short- and long-form communications, I redesigned many of Jubitz’s digital and physical touch points to better align with our brand and also improve processes. This included our comment cards, weekly internal newsletter, external newsletter and more.

    • Digital Marketing Specialist
      • Jul 2019 - May 2020

      I managed Oblation’s wholesale and retail websites, media correspondence, and social media channels. Outreach-wise, I represented Oblation at local organizations and submit our products to industry-known publications like Stationery Trends. I worked to enhance and improve many of our content and editing processes and was an advocate for professionalism and transparency. I managed Oblation’s wholesale and retail websites, media correspondence, and social media channels. Outreach-wise, I represented Oblation at local organizations and submit our products to industry-known publications like Stationery Trends. I worked to enhance and improve many of our content and editing processes and was an advocate for professionalism and transparency.

    • United States
    • Retail
    • 500 - 600 Employee
    • Key Holder
      • Oct 2018 - Oct 2019

      As a key holder, I continued to perfect serving our customers, but also took on managerial responsibilities like opening and closing the store and acting as manager-on-duty.

    • Customer Sales Associate
      • Oct 2017 - Oct 2018

      As a member of the Paper Source team, I ensured our guests have a spectacular in-store experience. From greeting to checking out, I brought a helpful, enthusiastic attitude. I assisted with our custom print services and work with soon-to-be-married folks to bring their visions to life when it comes to event save the dates, RSVPs, detail cards, and personalized stationary. I was also certified to teach our workshops and have loved teaching kids cursive, hand lettering, brush lettering, and private parties.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Design Intern
      • Apr 2019 - Aug 2019

      At Willamette Week I helped design elements of weekly publication with Adobe Illustrator, InDesign, and Photoshop. I contributed to copy-writing and layout strategy and assisted with ongoing needs of the creative department like organizing and uploading digital assets to Wordpress. At Willamette Week I helped design elements of weekly publication with Adobe Illustrator, InDesign, and Photoshop. I contributed to copy-writing and layout strategy and assisted with ongoing needs of the creative department like organizing and uploading digital assets to Wordpress.

    • United States
    • Utilities
    • 1 - 100 Employee
    • Marketing Associate
      • Oct 2018 - Apr 2019

      I continued maintaining my marketing assistant responsibilities, but with a greater emphasis on content management and marketing analytics. I developed our department's monthly KPI and analytics report using a Google Sheet I created and maintained that was an upgrade from our Microsoft Word tables that went on for pages. My ability to observe patterns and trends and distill them into understandable, actionable recommendations greatly benefited the department and company as a whole. This monthly report was distributed internally to c-suite executives and other key marketing personnel.

    • Marketing Assistant
      • Oct 2017 - Sep 2018

      I assisted with executing the digital marketing initiatives for Envirosight and the various brands under its umbrella. We ran a robust content marketing program, so my days often consisted of developing, writing and editing short and long-form content such as press releases, social media posts, newsletters, blogs, landing pages and white papers. Some of my other responsibilities included fulfilling sales literature and content literature orders, coordinating our presence at trade show events, and designing graphics for publication.

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Office Assistant
      • Sep 2016 - Jun 2017

      I supported the ongoing activities of the Strategic Communications department. I was responsible for preparing the weekly current events email in MailChimp that was delivered to all students within the Lundquist College of Business. On a larger scale, there were a few projects I worked on. I copy edited the 250+ staff/faculty profiles, and updated all publications to Chicago style citations. I also researched all 789 AACSB accredited business schools and compiled a database with the contact information of senior-level administrators within the institution. These projects allowed me to get more familiar with the duties of a strategic communications office.

    • Digital Marketing and Outreach Coordinator - Business Honors Program
      • May 2016 - May 2017

      Throughout the academic year, I organized both tabling and informational sessions to increase awareness of the program in the freshman and sophomore population. On a weekly basis I shared content to the Business Honors Program Facebook group that engages current and past program members. A project I introduced to my position was an annual newsletter. This newsletter was meant to engage both current and past members of the program and highlight the program's activities over a given annual year. With help from the Strategic Communications office, we have successfully published 2015-2016 and 2016-2017 editions.Additionally, the board was tasked with assisting in the execution of the annual Alumni Networking Event and Spring Banquet for current, incoming, and past members of the program.

    • Job Shadow Program Marketing Coordinator
      • Sep 2014 - Jun 2016

      With the Job Shadow Program I spread awareness to both students and hosts about becoming potential participants. Through residence hall outreach, organizing an informational booth, and speaking to classes I helped grow program participation by 67%. One of the larger projects I worked on was planning and developing educational videos to help prepare students for their job shadow day.

    • United States
    • Higher Education
    • 700 & Above Employee
    • UO Craft Center Social Media Manager
      • May 2016 - Jun 2017

      During my time at the Craft Center, I led the social media accounts primarily on Facebook, but also Instagram and Twitter. I created, implemented, and maintained a social media strategy that aligned with the greater goals of the University of Oregon Division of Student Life, which aimed to engage the student body in the range of activities available to them on campus. From time to time, I would also assist with keeping the website maintained, and develop digital marketing assets for event promotion.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Holt Adoptee Camp Leadership Staff
      • Jun 2015 - Aug 2015

      As a Leadership Staff member at Holt Adoptee Camp, I supported a staff of fifteen camp counselors, created curriculum to be taught during camp, and managed the on-goings of our five week long traveling camp. Holt Adoptee Camp's goal is to create a community for adoptees where they feel free to express themselves, make friendships, learn about others' experiences, as well as share their own. As a Leadership Staff member at Holt Adoptee Camp, I supported a staff of fifteen camp counselors, created curriculum to be taught during camp, and managed the on-goings of our five week long traveling camp. Holt Adoptee Camp's goal is to create a community for adoptees where they feel free to express themselves, make friendships, learn about others' experiences, as well as share their own.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Community Management Intern
      • Jan 2014 - Jun 2014

      At Holt I developed, implemented, and maintained a social media marketing strategy. I managed Holt Adoptee Camp's social media pages, posted content, and also created content when necessary-- increasing post reach on Facebook by 250%. With the social media campaign, we aimed to start conversations and engage with the adoptee community. At Holt I developed, implemented, and maintained a social media marketing strategy. I managed Holt Adoptee Camp's social media pages, posted content, and also created content when necessary-- increasing post reach on Facebook by 250%. With the social media campaign, we aimed to start conversations and engage with the adoptee community.

Education

  • University of Oregon
    Bachelor of Arts (B.A.), Digital Arts
    2013 - 2017
  • University of Oregon - Charles H. Lundquist College of Business
    Bachelor of Arts (B.A.), Business Administration (marketing)
    2013 - 2017

Community

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