Experience

The Rural Policy Group

• United Kingdom
• Research Services
• 1 - 100 Employee

• Executive Director

  • Jul 2019 - Present

  Policy, communications and lobbying role as we build RPG into a powerful force for the financial and environmental sustainability of British agriculture, food and farming. This young initiative was recognised by the ICAEW & Accounting for Sustainability Finance for the Future Awards in 2021. Policy, communications and lobbying role as we build RPG into a powerful force for the financial and environmental sustainability of British agriculture, food and farming. This young initiative was recognised by the ICAEW & Accounting for Sustainability Finance for the Future Awards in 2021.



Katie Tucker Marketing

• Marketing Consultant

  • Dec 2015 - Jan 2022

  Bringing big brand experience to SMEs. I had great fun helping clients with marketing audit, market research, strategic development, brand development, content creation, investor brochures, establishing social media protocols, setting up & managing digital engagement infrastructures and event design & support. Worked with clients in retail, fashion, construction and education. Bringing big brand experience to SMEs. I had great fun helping clients with marketing audit, market research, strategic development, brand development, content creation, investor brochures, establishing social media protocols, setting up & managing digital engagement infrastructures and event design & support. Worked with clients in retail, fashion, construction and education.



Kent College Pembury

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2020 - Mar 2020

  Lovely role marketing an independent girls' school. Delivering support for brand development, catchment knowledge, communications, campaigns, PR, web content and event management within the domestic and international markets. Sadly cut short by the first CV19 lockdown. Lovely role marketing an independent girls' school. Delivering support for brand development, catchment knowledge, communications, campaigns, PR, web content and event management within the domestic and international markets. Sadly cut short by the first CV19 lockdown.



Hammerson

• United Kingdom
• Real Estate
• 200 - 300 Employee

• Marketing Manager

  • Oct 2010 - Dec 2015

  Keeping Brent Cross shopping centre relevant in the face of new competitors, the rise of online shopping and an economic downturn. As an award-winning head of marketing for the shopping centre I delivered research and communications, developed the digital proposition and turned my hand to place-making to respond to changing consumer behaviour, with the aim of generating sales and footfall in a challenging and increasingly competitive retail environment. Keeping Brent Cross shopping centre relevant in the face of new competitors, the rise of online shopping and an economic downturn. As an award-winning head of marketing for the shopping centre I delivered research and communications, developed the digital proposition and turned my hand to place-making to respond to changing consumer behaviour, with the aim of generating sales and footfall in a challenging and increasingly competitive retail environment.



Allied Irish Bank (GB)

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Communications Manager

  • Apr 2007 - Oct 2010

  Exciting entry into the world of finance at a particularly tumultuous time for banking. Managing the bank's brand and reputation through events, sponsorships, media relations and online activity to generate new business, deepen customer loyalty and enter new markets as the economy collapsed. Exciting entry into the world of finance at a particularly tumultuous time for banking. Managing the bank's brand and reputation through events, sponsorships, media relations and online activity to generate new business, deepen customer loyalty and enter new markets as the economy collapsed.



Hadlow College

• United Kingdom
• Education Administration Programs
• 100 - 200 Employee

• Marketing & Events Co-ordinator

  • Sep 2005 - Feb 2007

  Stimulating growth in student recruitment (aka customer acquisition) by utilisting the communications mix to its full potential, and introducing market segmentation and niche targeting as a means of addressing under-recruitment in particular parts of the proposition. The organisation expanded its commercial operations during this period and I supported senior leaders with branding and launch for a series of commercial and NFP ventures. Stimulating growth in student recruitment (aka customer acquisition) by utilisting the communications mix to its full potential, and introducing market segmentation and niche targeting as a means of addressing under-recruitment in particular parts of the proposition. The organisation expanded its commercial operations during this period and I supported senior leaders with branding and launch for a series of commercial and NFP ventures.



Learning & Skills Council

• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Administrator

  • Nov 2004 - Aug 2005

  The first of many websites, mailshots, rebrands and events, and my introduction to highly segmented markets with each segment requiring co-ordinated but bespoke messaging. The first of many websites, mailshots, rebrands and events, and my introduction to highly segmented markets with each segment requiring co-ordinated but bespoke messaging.