Experience

Yahoo

• Australia
• Online Media
• 100 - 200 Employee

• Editor (Lifestyle, Affiliate Content Commerce)

  • Oct 2019 - Present

  • Create lifestyle e-commerce / affiliate contents in fashion and beauty, outbound travel and local fun on Yahoo! Lifestyle platform • Develop and implement SEO strategy in contents to enhance organic traffic and revenue growth • Manage ad hoc editorial features • Maintain and optimize existing editorial contents, product site, and EDM contents, ensure content quality in line with global brand standards • Plan and execute social media management strategy, including content development, publishing, social media monitoring, and analytics on Facebook - Yahoo Style Hong Kong (345K followers) • Data analytics on content and revenue traffic performance • Close integration with PR, content writers, sales and data teams Show less



HK01

• Hong Kong
• Technology, Information and Internet
• 200 - 300 Employee

• Content Creator / Reporter (Travel and Food)

  • Sep 2018 - Aug 2019

  • Create and develop food and lifestyle contents on HK01 - Travel and Food platform • Manage ad hoc tasks and interviews on food and lifestyle aspect, in both words and video formats • Plan and develop editorial columns (e.g.為食的士台) by applying content strategy, including feature interviews, shooting, social media monitoring and analytics • Develop contents and execute social media strategy on Facebook - 好食玩飛 (172K followers) • Maintain and enhance existing editorial contents, work with data insight team, ensure content quality in line with brand standards Show less



New Media Group HK

• Hong Kong
• Online Audio and Video Media
• 100 - 200 Employee

• Online Editor (Weekend Weekly)

  • Jun 2015 - Aug 2018

  • Create and develop lifestyle contents on the Weekend Weekly platform • Manage ad hoc tasks and interviews on food and lifestyle aspect, in both words and video formats • Plan and develop editorial columns (e.g.偽文青攝鏡、隻隻子行孖咇) by applying content strategy, including feature interviews, shootings, social media monitoring, and analytics • Develop contents and execute social media strategy on 2 Facebook pages - 新假期Jetso (1.6M followers) and 新假期周刊 (866K followers) • Support and manage advertorial sales projects • Maintain and enhance existing editorial contents, analyze data from Google Analytics, ensure content quality in line with brand standards Show less



Radio Television Hong Kong (RTHK)

• Hong Kong
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Part-time Production Assistant

  • Nov 2014 - Jun 2015



DT Digital

• Public Relations and Communications Services
• 1 - 100 Employee

• Part-time PR Assistant

  • Dec 2013 - Apr 2015



Radio Television Hong Kong (RTHK)

• Hong Kong
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Production Assistant Internship

  • Jun 2014 - Aug 2014



Global Publication Company

• Part-time Assistant Manager

  • Jul 2013 - Aug 2013