Katie Tong
Editor (Lifestyle, Affiliate Content Commerce) at Yahoo- Claim this Profile
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Bio
Experience
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Yahoo
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Australia
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Online Media
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100 - 200 Employee
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Editor (Lifestyle, Affiliate Content Commerce)
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Oct 2019 - Present
• Create lifestyle e-commerce / affiliate contents in fashion and beauty, outbound travel and local fun on Yahoo! Lifestyle platform • Develop and implement SEO strategy in contents to enhance organic traffic and revenue growth • Manage ad hoc editorial features • Maintain and optimize existing editorial contents, product site, and EDM contents, ensure content quality in line with global brand standards • Plan and execute social media management strategy, including content development, publishing, social media monitoring, and analytics on Facebook - Yahoo Style Hong Kong (345K followers) • Data analytics on content and revenue traffic performance • Close integration with PR, content writers, sales and data teams Show less
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HK01
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Hong Kong
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Technology, Information and Internet
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200 - 300 Employee
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Content Creator / Reporter (Travel and Food)
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Sep 2018 - Aug 2019
• Create and develop food and lifestyle contents on HK01 - Travel and Food platform • Manage ad hoc tasks and interviews on food and lifestyle aspect, in both words and video formats • Plan and develop editorial columns (e.g.為食的士台) by applying content strategy, including feature interviews, shooting, social media monitoring and analytics • Develop contents and execute social media strategy on Facebook - 好食玩飛 (172K followers) • Maintain and enhance existing editorial contents, work with data insight team, ensure content quality in line with brand standards Show less
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New Media Group HK
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Hong Kong
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Online Audio and Video Media
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100 - 200 Employee
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Online Editor (Weekend Weekly)
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Jun 2015 - Aug 2018
• Create and develop lifestyle contents on the Weekend Weekly platform • Manage ad hoc tasks and interviews on food and lifestyle aspect, in both words and video formats • Plan and develop editorial columns (e.g.偽文青攝鏡、隻隻子行孖咇) by applying content strategy, including feature interviews, shootings, social media monitoring, and analytics • Develop contents and execute social media strategy on 2 Facebook pages - 新假期Jetso (1.6M followers) and 新假期周刊 (866K followers) • Support and manage advertorial sales projects • Maintain and enhance existing editorial contents, analyze data from Google Analytics, ensure content quality in line with brand standards Show less
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Radio Television Hong Kong (RTHK)
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Hong Kong
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Part-time Production Assistant
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Nov 2014 - Jun 2015
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DT Digital
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Public Relations and Communications Services
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1 - 100 Employee
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Part-time PR Assistant
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Dec 2013 - Apr 2015
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Radio Television Hong Kong (RTHK)
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Hong Kong
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Production Assistant Internship
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Jun 2014 - Aug 2014
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Part-time Assistant Manager
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Jul 2013 - Aug 2013
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Education
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香港樹仁大學
Bachelor's degree, Journalism and Mass Communication