Katie Tolles, UXMC

UX Designer & Creative Team Lead at Tech Elevator
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Contact Information
us****@****om
(386) 825-5501
Location
Cleveland, Ohio, United States, US
Languages
  • English -
  • Spanish -
  • Italian -

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Sophia McCorkle

If you’re looking for someone to approach building your brand, website, logo and more look no further than Katie Williams! Katie helped me brand and build the online presence for my business from scratch. From building my entire website, helping me design my logo, teaching me the basics of coding and editing, helping me understand website analytics and online marketing. Katie is so very helpful, compassionate, creative, and professional. She will absolutely make sure the vision of your website, logo, brand, or business it brought to life!! I highly recommend Katie for any online creation, graphic design, or start-up needs!

Andria Loczi

It was a pleasure working with Katie to tell stories through strategic marketing and design. She asks the right questions and genuinely cares about her work and the people around her. I appreciate her willingness to constantly grow and challenge herself, as well as going the extra mile when needed. Katie's positive attitude is contagious and her team-player approach to work (and life) will help her continue to make big impact.

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Credentials

  • UX Master Certificate
    Nielsen Norman Group
    May, 2023
    - Oct, 2024
  • UX Certificate
    Nielsen Norman Group
    Sep, 2021
    - Oct, 2024

Experience

  • Tech Elevator
    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • UX Designer & Creative Team Lead
      • Sep 2022 - Present

      • Webmaster for techelevator.com domain beginning 2019 - executing full web redesign and software transfer in 2022• Responsible for ideation, wireframing, execution, and innovation of web presence with key stakeholders, requiring collaboration with various departments across the company• Analyze processes and iterate user flows for existing key company conversions - producing results like a +37% increase in key conversion rates• Establish organizational standards & thorough documentation system for over 50 webforms used by the company’s Consumer & Enterprise teams• Rebuild all of the organization’s conversion paths on the web funnel for techelevator.com to ensure tracking standardization and content audit capabilities• Management of B2C & B2B leads & migration into two different CRM platforms working directly with IT team for seamless integration• Weekly meetings with department leads across the company to align on strategic priorities• Lead & Mentor Creative team for the company - reporting to and aligning with Chief Marketing Officer on prioritization. Show less

    • Digital Designer and Marketing Specialist
      • Jul 2019 - Oct 2022

      • Generate and Manage Digital and Print Collateral & Content for usage for the company's Consumer, Enterprise, and internal purposes• Weekly exposure to executive leadership team & production of collateral for support of goal-driven initiatives• Management, Upkeep and Origination of techelevator.com & company intranet for use by all of company• Collaborate and produce collateral, (ads, print, apparel, etc.) for use across all of company's programming• Daily use and analysis of results of marketing campaigns via Google Analytics, Social Media, and CRM Platforms Show less

  • Case Western Reserve University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Rowing Coach
      • Aug 2022 - Present

      • Organize daily practices (5:30am -7:30am) • Orchestrate Regatta Plans, Conduct day-of operations • Coordinate & Plan University Season Schedule • Mentor 40+ young collegiate adults through athletic transformation • Organize daily practices (5:30am -7:30am) • Orchestrate Regatta Plans, Conduct day-of operations • Coordinate & Plan University Season Schedule • Mentor 40+ young collegiate adults through athletic transformation

  • Saint Ignatius High School
    • United States
    • Primary and Secondary Education
    • 100 - 200 Employee
    • 7th & 8th Grade Graphic Design Teacher: REACHing Magis
      • Sep 2019 - Jun 2022

      REACHing Magis is a program for 5th through 8th graders to help prepare them for the academic, social and spiritual challenges they may encounter as students in a college preparatory high school setting. Magis is a Latin term that means more. The term is a favorite of Jesuits, who feel that we are all constantly called to do Magis, or more. The Magis Program is our effort to do more to prepare students who have been traditionally underrepresented at Saint Ignatius High School for the academic, social and spiritual challenges they may encounter as students in a college preparatory high school setting. The program’s purpose is consistent with the school’s mission to develop young men to achieve academic excellence, be open to growth, to be religious and committed to a life of service and justice. MAGIS students are referred by their teachers, principals, pastors, community leaders or Saint Ignatius alumni and must possess a standardized test score (Iowa, CAT, Stanford) above 50%, and maintain good academic and conduct records. Students will be admitted to the program during their 5th grade year. Show less

  • Zygote Press
    • United States
    • Arts & Crafts
    • 1 - 100 Employee
    • Shop Monitor
      • Feb 2020 - Aug 2020

      THE MISSION OF ZYGOTE PRESS: Zygote Press is an artist workshop promoting contemporary fine-art printing. Through advocacy, exhibitions, community programs, and affordable, professional workspace, Zygote stimulates collective exchange. Here, artists create new work, audiences explore new ideas, and collaborations strengthen our community. VISION We believe… • Printmaking must be sustained as a vital contemporary medium in the world of art; • The practice of printmaking can create a community that cultivates collaboration, innovation and the exchange of ideas; • All artists in our region need access to an affordable, inclusive, professional printmaking shop; and • Education and advocacy through the art of printmaking can foster new relationships and partnerships between artists and the community that can improve the quality of life for everyone. As one of three volunteer shop monitors for the shop, I oversee general upkeep of shop supplies, regularly clean the shop to maintain a high quality studio space for renters, address maintenance needs throughout the shop and conduct tours of the facility. I'm excited to be a small part of the Cleveland Print Community! Show less

  • The Foundry Community Rowing and Sailing Center
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing and Design Manager
      • Aug 2016 - Jun 2019

      Creation & Maintenance of all Social Media Campaigns (See @Foundry216 for: Facebook, Twitter, Instagram, Flickr, Google Business, Yelp, Hootsuite, etc.) Creator of all Collateral & Marketing Materials: The Foundry, Foundry Seniors, Foundry Juniors, Summer Learn to Row/Sail, Summer Elite Rowing, Foundry Sailing, etc. (Print, Website & Email Marketing) Responsible for recreating and maintaining The Foundry's company website. New website was launched in January 2018. This recreation has lead to a septuple in website traffic since its generation. Creative Mind & creator for all Signage at The Foundry (Interior & Exterior Signs, Banners, Display pieces, Signs, Posters, etc) Creator of all staff & student apparel & design On-site Photographer & Videographer On-site programs assistant Creation of successful rebranding package for in-house rowing program with 30 year history. Show less

  • Magnificat High School
    • United States
    • Education Management
    • 1 - 100 Employee
    • Assistant Rowing Coach
      • Aug 2016 - May 2018

      Foster positive community and guidance to 60 high school-aged girls in attendance at Magnificat High School through the first year of Scholastic Rowing Teach and implement the fundamentals of one of the most mentally-challenging sports, Rowing Provide support for Supervising Head Coach and execute plans laid out in weekly meetings Lead and Support athletes on the team in accordance with the beliefs and wishes of the Magnificat High School program Coordinate, (and often participate in) daily workouts and practice plans as discussed in weekly meetings Show less

  • Marietta College
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Assistant Community Coordinator
      • Aug 2015 - May 2016

      Fostering Community Environment in Freshman Residence Halls for 125 Students Managing Staff of 7 individuals Coordinating community functions such as programming for first year residents in order to provide resources to newly-acclimated students In direct communication with the Office of Community Living on a daily basis, serving as direct extension of leadership in Residence Halls Providing 24/7 support and availability to residents in the freshman community Fostering Community Environment in Freshman Residence Halls for 125 Students Managing Staff of 7 individuals Coordinating community functions such as programming for first year residents in order to provide resources to newly-acclimated students In direct communication with the Office of Community Living on a daily basis, serving as direct extension of leadership in Residence Halls Providing 24/7 support and availability to residents in the freshman community

  • Challenge Family America
    • Manassas, VA
    • Graphic Design Intern
      • May 2015 - Aug 2015

      Designed logos to be used for races, shirts, and branding held in Wyoming for the 'Cameco Cowboy Tough' (Roughly 250 Adventure Racers) Created 50 silkscreens and screen-printed 7,000 shirts to be used for races throughout the country Responsible for craft of roughly 300 signs for individual racers to be utilized at race sites Help to set up logistics and run triathlons for over 4,000 athletes from all over the world Worked 5 40-hour race weekends to ensure the best possible experience for triathletes in addition to regular office hours Show less

  • Marietta College
    • United States
    • Higher Education
    • 300 - 400 Employee
    • Community Advisor
      • Aug 2013 - May 2015

      Fostering Community Environment in Upperclassmen (2013-2014) & Freshman (2014-2015) Residence Halls for 50 students and 40 students respectively Communication with Assistant Community Coordinator on a daily basis as well as weekly communication with the Office of Community Living Providing 24/7 support and availability to residents in the upperclassmen and freshman communities Fostering Community Environment in Upperclassmen (2013-2014) & Freshman (2014-2015) Residence Halls for 50 students and 40 students respectively Communication with Assistant Community Coordinator on a daily basis as well as weekly communication with the Office of Community Living Providing 24/7 support and availability to residents in the upperclassmen and freshman communities

  • Williams
    • United States
    • Oil and Gas
    • 700 & Above Employee
    • Contractor
      • May 2013 - Aug 2014

      Design and Brand United Way Campaign for company building of nearly 700 people Design and ensure file accuracy of online database of over 1500 landowners, and plots of land for use by contractors in onsite locations Assist in off-site data organization to be utilized by the entire Northeast region Design and Brand United Way Campaign for company building of nearly 700 people Design and ensure file accuracy of online database of over 1500 landowners, and plots of land for use by contractors in onsite locations Assist in off-site data organization to be utilized by the entire Northeast region

Education

  • Marietta College
    Bachelor of Arts - BA, Graphic Design with an emphasis in Marketing
    2012 - 2016
  • Mars Area Senior High School
    2008 - 2012

Community

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