Katie Tilleke - Irvin

Commercial Director at First News
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Commercial Director
      • Jan 2020 - Present

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Director Of Partnerships
      • Jan 2020 - Present

    • Director Of Special Projects
      • Mar 2019 - Jan 2020

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Head Of Brand
      • May 2017 - Feb 2019

      • Accountable for brand planning, positioning and development • Developed a high performing and well respected team • Develop messaging strategies around major campaign activities ensuring brand consistency and distinctiveness across all bought, earned and owned media• Led the strategic development and delivery of our highest profile brand campaigns• Stewardship of senior stakeholders both internal and external, steering internal teams and management of external creative and media agencies• Organizational lead across Save the Children UK’s forthcoming Centenary public engagement campaign across brand, events, ambassador activities and product development• Global brand lead providing strategic brand advice and consultancy to Save the Children’s global members whilst supporting local markets with capacity and capability building through training and sharing best practiceResponsible for an annual budget of £3m,

    • Head of Marketing and Communications
      • May 2015 - May 2017

      - Accountable for marketing and communications planning and delivery - Management of the Marketing and Communications team as well as leading a number of internal strategy groups and external committees- Public engagement and communications campaign lead for the global coalition campaign action/2015 (over 2000 Global charities involved)- Creative lead across all communication products and experiential activities, including the creative development of the Action/1D campaign with One Direction; a campaign that achieved over 3.5million social media mentions, posts from Hillary Clinton, Malala & the UN, over 1500 media hits across 35 countries and 80,000 pieces of content from 172 countries submitted for final film- Strategic campaign lead for Read On. Get On, a UK coalition campaign to get all children reading well by age eleven. Campaign included participation from high profile artists David Walliams, J.K. Rowling and Michael Morpurgo. Strategic partnership lead for both Harper Collins and News UK with an eight week brand content partnership with The Sun

    • Head of Marketing Development
      • Dec 2014 - Jun 2015

      - Developed a marketing partnerships strategy, at the time the organization wanted to engage a new, younger, affluent audience as part of its public engagement and supporter acquisition strategy- Recruitment and management of partnerships as well as developing a number of fashion related campaign initiatives, on-boarding and stewardship of high profile ambassadors

    • Marketing & Partnership Consultant Save the Children UK
      • Feb 2013 - Dec 2014

    • Freelance Communications Consultant
      • Dec 2012 - Feb 2013

    • Director of Communications and Partnerships
      • Sep 2007 - Feb 2012

      Developed and led the global communication campaigns and strategic partnerships for David de Rothschild across numerous brands, projects, activities and business ventures including the Plastiki expedition whilst working closely to support and consult key group stakeholders. My role included: • The creation and implementation of global communication programmes • Securing and management of corporate, marketing and syndication partnerships • Creation of synergistic, integrated and global campaigns across MYOO and third party partners • Consultation and management across the MYOO group and other business ventures • Initiated, fostered and maintained syndication partnerships with Treehugger, National Geographic, CNN International, Oprah Winfrey, Nickelodeon, Grist, and Huffington Post. • Cultivated, strengthened and maintained first-name relationships with 100 + A-level contributors such as Richard Branson, Bruce Parry, Blake Mycoskie, Shai Agassi and Céline Cousteau. • Talent management and profile development of key stakeholders • New business development & stewardship • Fundraising and budget management

    • United Kingdom
    • Marketing Services
    • 100 - 200 Employee
    • PR and communications specialist
      • 2000 - Sep 2007

      Client portfolio included; Edun, Virgin Unite special projects, Agent Provocateur, Dr. Martens, Spencer Hart, Tanner Krolle, Topshop, Topman, Models 1, Foot Locker, Theo Fennell, Day Berger et Mikkelsen, Juicy Couture, Levis, John Lewis, Diageo, Smirnoff Penka, Tanqueray No.10, Ciroc, Johnnie Walker Gold Label, Johnnie Walker Blue Label, Opodo, Villandry, Essenza Style, Candy & Candy, Norton & Sons, Lucky Voice, TK Maxx, Loomstate and 20ltd.com. My role included: • Account direction and client servicing • Budget management • Strategic planning and implementation • Marketing and sponsorship initiatives & solutions • Affinity partnerships & third party initiatives • New business development • Media relations, presence, publicity and crisis management • Team direction and management • Talent and celebrity recruitment and management • Event project management • Experiential marketing • Creative direction

  • Stephanie Churchill PR
    • London, United Kingdom
    • PR specialist
      • 2000 - 2001

      Client portfolio included; Clarks, Maxmara, Sportmax, Pringle of Scotland, Brora, O'Neil, Nautica, Margaret Howell, Marina Rinaldi, Armand Basi, Start-rite. Client portfolio included; Clarks, Maxmara, Sportmax, Pringle of Scotland, Brora, O'Neil, Nautica, Margaret Howell, Marina Rinaldi, Armand Basi, Start-rite.

Education

  • University of the Arts London
    Marketing & Communications, Marketing & Communications - Fashion, lifestyle

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