Katie Swanson
Product Line Manager Cheer at GK Elite- Claim this Profile
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Bio
Experience
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Elite Sportswear, LP
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United States
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Retail Apparel and Fashion
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100 - 200 Employee
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Product Line Manager Cheer
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Jun 2020 - Present
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MMP Living
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United States
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Retail
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1 - 100 Employee
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Senior Account Manager & Business Development
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Jun 2018 - Jun 2020
I am responsible for selecting, managing, and developing products on the Amazon marketplace for one of the largest toy, pet and housewares category sellers on the Amazon platform. I work with key vendors in the toy and outdoor categories to increase revenue, build brand awareness, and enhance marketing activity. We manage each supplier's Amazon business from start to finish: build and improve product listings, keyword and page optimization, sponsored advertising, and targeted promotions. I am responsible for selecting, managing, and developing products on the Amazon marketplace for one of the largest toy, pet and housewares category sellers on the Amazon platform. I work with key vendors in the toy and outdoor categories to increase revenue, build brand awareness, and enhance marketing activity. We manage each supplier's Amazon business from start to finish: build and improve product listings, keyword and page optimization, sponsored advertising, and targeted promotions.
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Neat-Oh! International, LLC
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United States
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Manufacturing
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1 - 100 Employee
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Director of Sales & Customer Service
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Oct 2017 - May 2018
During my time at Neat-Oh, I effectively managed all domestic key and specialty accounts. I was the main contact for all of the outside sales reps throughout the country. I helped each sales rep with analysis of pricing discounts, training on new products, and selection of products to present each retailer. Before trade shows, I developed show specials, freight programs, and discounting levels. I managed and worked with our inside customer service team to effectively troubleshoot consumer product questions. Show less
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Marbles: The Brain Store
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United States
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Retail
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1 - 100 Employee
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Buyer
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Feb 2016 - Jan 2017
I selected, managed and developed a diverse product line for a one-of-a-kind specialty store with a smart collection of hand-picked, expert-tested, certifiably fun ways to build better brains. During my time at Marbles, I introduced 50-plus new vendors to the assortment. I also added over 350 curated SKUs with 8 assortment changes to retail stores & over 650 SKUs to ecommerce site. I selected, managed and developed a diverse product line for a one-of-a-kind specialty store with a smart collection of hand-picked, expert-tested, certifiably fun ways to build better brains. During my time at Marbles, I introduced 50-plus new vendors to the assortment. I also added over 350 curated SKUs with 8 assortment changes to retail stores & over 650 SKUs to ecommerce site.
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SkyMall
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United States
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Retail
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1 - 100 Employee
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Buyer
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Sep 2014 - Feb 2016
I was responsible for the evaluation and selection of merchandise for the in-flight SkyMall catalog and website. With new ownership, I reconstructed assortment adding 3,000+ skus. I curated assortments for e-mail promotions and home page product features. I also, created product pages on website to give the SkyMall customer a detailed and enjoyable shopping experience. I was responsible for the evaluation and selection of merchandise for the in-flight SkyMall catalog and website. With new ownership, I reconstructed assortment adding 3,000+ skus. I curated assortments for e-mail promotions and home page product features. I also, created product pages on website to give the SkyMall customer a detailed and enjoyable shopping experience.
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Buyer
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Dec 2007 - Aug 2014
I sourced, developed and managed 70+ leading toy and educational vendors for BoBT, a specialty toy wholesale distributor and supplier of products to 2500 independent retail stores. I implemented the entire process of paginating the 100 page wholesale catalog; analyzing profitability of relist products as well as new products, and coordinated the production of the catalog with the creative team. I increased sales by 40% over six-years and attained an average of 30% discount off wholesale pricing. Show less
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Hammacher Schlemmer
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United States
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Retail
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100 - 200 Employee
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Buyer
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Aug 1997 - Dec 2007
Sourced and developed new products for an upscale consumer catalog. I managed $21.5 million dollars in revenue for the following categories; Toys, Children’s Accessories, Personal Care, Cleaning, Clothing Care, & Pet Accessories. During Q4, I was responsible for merchandising an annual specialized toy catalog. I also worked with overseas buying agents to source new imported products. Throughout the year, I managed existing products through exposure planning, improving margins, ensuring in stock and reducing return rates. Show less
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Education
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Purdue University
BA, Communication, General