Katie St. Hilaire
Director of Success at Noy Media Group- Claim this Profile
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Bio
Experience
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Noy Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Director of Success
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Mar 2021 - Present
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Director of Marketing and Special Projects
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Nov 2015 - Mar 2021
• Lead a team of individuals in the management of multiple ongoing marketing projects and strategies including Marketing Automation tools, analytics and reporting, and process improvement strategies in order to fully execute detailed marketing plans• Manage monthly client meeting reports that track progress as well as shortcomings and correlate their trends to specific sales goals for each client, current sales increase 25% in sales across client portfolio• Collaborate with design team to create and approve all marketing materials Implemented and improved CRM and manage for automated daily tracking and analytics• Oversee and motivate sales team by setting and supporting sales goals and other related KPI's, providing coaching and training, and promoting execution of tasks• Interface with clients to resolve issues to ensure total customer satisfaction and customer retention
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Marketing and Training Operations Director
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Aug 2012 - Nov 2015
• Responsible for overall branding strategy for internal department as well as for external client training needs such as but not limited to creating and executing internal and external communications, developing and implementing creative material, maintaining yearly communication calendars with an annual budget of $500k.• Created and led a company-wide training focusing on brand awareness within our company and our partners which resulted in a 25% customer satisfaction increase.• Set achievable sales goals leading to increased sales of 10% overall during time in position.• Designed/Executed branded training content for major OEM accounts including but not limited to Nissan Canada and Porsche Financial Services.• Created/Implemented training analysis metrics to track performance of all training attendees which allowed us to see a 25% increase in sales volume once trainees had completed the course.• Assisted in the creation of the online training module, which was forecasted to reach an average of 30% more attendees for our training courses than in previous years as well as developed customized videos for attendees to review performance.
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Special Events/Meeting Director
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Jul 2011 - Nov 2015
• Flawless conceptualized and produced corporate events with an annual budget of 1M.• These internal and external programs range from exclusive incentive trips for top clients and award galas to trade shows, company- wide team building programs and holiday celebrations.• Extensive experience negotiating vendor contracts to secure optimum services for the best investment (or right down to the cost of a gallon of coffee.• Created a variety of theme designs plans for an assortment of events. Ranging from black tie awardsceremonies to family friendly holiday parties.• Developed and customized crisis management plans for all company meetings and events.
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Senior Account Manager
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Jul 2009 - Nov 2015
• Senior Account Manager for top national account, which generate $2.9 million in revenue annually.• Product manager for two core products which generate over $500,000 in revenue annually• Specialize in assisting over 400 clients with all levels of service including support on product knowledge, sales techniques, objection handling.• Drafted press releases and created press kits for a variety of product launches and trade show promotions.
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Education
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Xavier University
Bachelor's degree, Marketing/Marketing Management, General