Katie Sprenger
Partner at The Tarrance Group- Claim this Profile
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Bio
Credentials
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Moderator Development in qualitative research methods
RIVA Market Research & Training InstituteSep, 2006- Oct, 2024
Experience
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The Tarrance Group
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Political Organizations
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1 - 100 Employee
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Partner
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Jan 2016 - Present
• Research advisor for campaigns, interest groups, and ballot measures on a wide range of policy concerns – including the economy, role of government, natural resources and energy policy.• Creates actionable analysis through quantitative research for coalition groups and issue focused clients in need of proven messaging to specific voter segments. Delivers services in strategic positioning to strengthen message coordination and discipline, policy objectives and campaign plan implementation.• Responsible for the firm’s corporate clients, framing communication strategy and crisis management. Focused on research based image development and reputation management – identifying demographically targeted messaging.• Professional moderator conducting traditional discussion based focus groups, electronic dial-testing used for evaluating delivery and tone of campaign media, and emerging online qualitative methods. • Excels in communicating research findings to audiences with all levels of research experience and interest including working closely with and presenting to elected officials, executives and high level leadership within client structure.
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Vice President
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Jan 2006 - Present
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Pac/West
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United States
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Account Manager
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Jan 2003 - Jan 2006
• Managed a diverse array of accounts for one of Oregon’s leading political public relations consulting firms. Defined campaign direction, supported media relations and created communications strategies for clients in natural resources, higher education and health care industries. • Extensive experience in managing client projects such as polling, message development and discipline, and strategic plan execution. Proven ability to meet deadlines, identify and exceed expectations. Responsible for collateral development, coalition coordination and grassroots organization. • Facilitated day-to-day management of several national grassroots campaign efforts successful in dictating the debate around natural resource issues through disciplined use of research based messaging.
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U.S. Forest Service
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United States
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Government Administration
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700 & Above Employee
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Forest Service crew member
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Jun 2001 - Sep 2002
Seasonal employement • Held leadership position on a fisheries survey crew conducting field investigations relating to the endangered bull trout. Duties included stream surveys to identify and quantify aquatic life; oversee quality control on data entry. • Served on a wild land fire crew performing duties in fire prevention and suppression. Completed certification in training courses for performance of activities such as fire prevention, detection, suppression, and prescribed burning. Seasonal employement • Held leadership position on a fisheries survey crew conducting field investigations relating to the endangered bull trout. Duties included stream surveys to identify and quantify aquatic life; oversee quality control on data entry. • Served on a wild land fire crew performing duties in fire prevention and suppression. Completed certification in training courses for performance of activities such as fire prevention, detection, suppression, and prescribed burning.
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Education
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Pacific University
Bachelor's degree, Political Science