Katie Smith
Manager of Business Connections at Allies for Community Business- Claim this Profile
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Bio
Experience
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Allies for Community Business
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United States
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Financial Services
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1 - 100 Employee
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Manager of Business Connections
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Jan 2022 - Present
Lead for relaunch of ChiBizHub site. ChiBizHub helps Chicago entrepreneurs find what they need to start and grow their businesses. Working with business support partners across Chicago to connect entrepreneurs to services including business planning, financing, and structuring their businesses. Allies for Community Business believes that entrepreneurs from any background can start and grow businesses that create generational wealth for their families and communities. Allies for Community Business provides the capital, coaching, and connections entrepreneurs need to grow great businesses that create jobs and wealth in their communities. Show less
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Fresh Media
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Chicago, Illinois, United States
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Learning And Development Producer and Content Strategist
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Aug 2020 - Jan 2022
Founded media company specializing learning and development video production and content strategy. • Content strategy for national Diversity, Equity, and Inclusion program for transgender awareness and education (used to train Walgreens pharmacists). • Video creation strategy guide for former VP at Google and Northwestern Kellogg MBA professor. • Instagram strategy for former Baxter CEO on values-based leadership. • Online training, app, and media for millennial women who experience chronic pain. • Creation of pitch deck for a biotech firm looking to secure $1.5 million dollars in capital investing. Show less
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Engagement Manager, Integrated Marketing Communications
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Jan 2019 - Sep 2020
• Created marketing thought leader series on navigating the COVID19 epidemic in partnership with senior leadership and C-suite executives at Google, Deloitte, Grainger, Leo Burnett, and a number of other ad agencies.• Led team of five to create content content for series.• Developed and led training sessions with C-level leaders and marketing faculty to write LinkedIn articles and increase their reach on LinkedIn.• Directed strategic social media plan that generated 5000-8,000 LinkedIn impressions/week (compared to 500/week five weeks prior).• Was project lead and producer for 92 videos for thought leadership series and faculty course description videos. Show less
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Medill IMC Community Manager
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Jan 2018 - Jan 2019
Expanded successful pilot programs in onboarding and course design that I created for the IMC Online Program and implemented them across entire Integrated Marketing Communications graduate program (Full-Time, Part-Time, and Online students).• Led redesign of IMC Online Canvas (LMS) orientation, which has now been expanded across five programs (approximately 600 students) and is being used as a model across Northwestern for onboarding (both for undergraduate students and as a example course used by instructional designers for training new faculty).• Created extracurricular program design for first IMC Immersive Leadership Course• Increased courses offered from one to three courses per year due to high student demand (from 35 students to 120 students/year). Show less
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Spiegel Research Center Content Strategist & IMC Online Community Manager
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Dec 2013 - Jan 2018
Worked with the executive director to build the communications plan for two new initiatives: IMC OnlineProgram and Spiegel Research Center,• Led team of 12 to redesign all admissions materials and admitted student process including new video orientation series in LMS system.• Worked as one of six team members for Massive Open Online Course (MOOC) on Social Media Marketing (on production budget of $500,000 that enrolled 72,000 people in year one).
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Co-founder/ Director of Marketing
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Jun 2009 - Jun 2015
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Education
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University of Notre Dame
Master's of Business Administration -
University of Notre Dame
B.A., Anthropology, Art History