Experience

VICI
• Higher Education
• Art Director

  • Nov 2022 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Art Director & Producer

  • Mar 2019 - Nov 2022

  - Lead projects through creative conception, moodboarding, shotlists, on set direction, and post production - Provide on set art direction for various e-commerce and fashion brands - Develop creative concepts and production design for both still and motion shoots - Make all photo selects and retouching mark ups - Clients include: Lululemon, Lucky Brand, Torrid, NYX Cosmetics, Good American, Smashbox Cosmetics and Urban Decay - Lead projects through creative conception, moodboarding, shotlists, on set direction, and post production - Provide on set art direction for various e-commerce and fashion brands - Develop creative concepts and production design for both still and motion shoots - Make all photo selects and retouching mark ups - Clients include: Lululemon, Lucky Brand, Torrid, NYX Cosmetics, Good American, Smashbox Cosmetics and Urban Decay



JustFab

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Apr 2021 - Aug 2021

  -Lead the development and execution of the visual communication of monthly digital marketing projects together with the Sr. Creative Director -Assist with the execution of all creative offline and online projects, including photo, video, print, commercials, e-commerce site, online ads and social media through design and photo/video look and feel. - Act as a link between photo studio and Creative Director by providing concepts and on set direction to the following: ecomm shoots, still life shoots, social media imagery creation, additional in house campaigns and initiatives. Provide props and sets suggestions, direction of models/hair-makeup, and overall photographic look and feel. Show less



REVOLVE

• United States
• Real Estate
• 1 - 100 Employee

• Photoshoot Production & Art Direction

  • Jan 2016 - Mar 2019

  -​Produce & direct daily women’s e-commerce photoshoots for Revolve.com to create high-end imagery -Lead voice on set providing all art direction in regards to posing, styling, and all feedback necessary to get final shot -​Make all final image selects for the website that reflect the most current trends & are on-brand with Revolve vendors and customers -Manage workflow and shoot process to ensure a minimum of 100 quality looks are photographed each day -Work efficiently to wrap all shoots and process images for strict delivery deadlines to the Manila based editing team Show less



H+ Creative

• Advertising Services

• Freelance Creative & Project Manager

  • Jan 2017 - Feb 2019

  -​Lust For Light:​ ​Co-curated and produced hardcover art book “Lust for Light” (Gingko Press, 2018): selected and communicated with artist studios including Yayoi Kusama, Barbara Kasten, & Jenny Holzer. Distributed artist contacts, negotiated terms and conditions, and finalized imagery for book production -​H+ Creative:​ ​Freelance work as agent, social media producer, and event planner for artist representation agency specializing in illustration, video, and gif work. Marketed artists and the agency to get new clients. - Worked as project manager for multiple projects & campaigns and built decks guiding creative Show less



Sam Jones Pictures

• Producer & Studio Manager

  • Mar 2014 - Jan 2016

  -Managed busy production studio of photographer/director Sam Jones -Produced photo and video shoots for clients including Vanity Fair, Warner Brothers, Rolling Stone, McCann, and HBO -Responsible for coordinating all post production, retouching, and image deliveries -Managed all shoot budgets, invoicing, and job wraps - Assistant to director, researcher, and transcription coordinator for Bob Dylan documentary "Lost Songs: The Basement Tapes Continued" (Showtime) -Managed busy production studio of photographer/director Sam Jones -Produced photo and video shoots for clients including Vanity Fair, Warner Brothers, Rolling Stone, McCann, and HBO -Responsible for coordinating all post production, retouching, and image deliveries -Managed all shoot budgets, invoicing, and job wraps - Assistant to director, researcher, and transcription coordinator for Bob Dylan documentary "Lost Songs: The Basement Tapes Continued" (Showtime)



Off Camera

• United States

• Producer & Production Coordinator

  • Mar 2014 - Jan 2016

  -Coordinated over 30 episodes and photoshoots for "Off Camera with Sam Jones" (airs on DirecTV & Netflix): including booking all crew, coordinating catering, arranging car services for talent, and coordinating prop requests - Edited interviews for Off Camera magazine - Assembled all interviews for multiple formats including iphone, ipad, and web - Prepared research on all upcoming interview subjects - Ran social media campaigns, give-aways, and prepared/sent out all weekly newsletters - Coordinated interview transcriptions and magazine printing -Updated the Off Camera website and online store with new material as new episodes aired Show less



Shopatimage.com

• E-Commerce Photographer

  • Jun 2013 - Mar 2014

  - Photographed e-commerce images, still photography, and lookbooks - Retouched images and formatted them for website standards - Created graphics & artwork for the website, newsletters, and lookbooks - Responsible for model castings and bookings - Photographed e-commerce images, still photography, and lookbooks - Retouched images and formatted them for website standards - Created graphics & artwork for the website, newsletters, and lookbooks - Responsible for model castings and bookings



Harper Smith Photography

• Creative Producer & Studio Manager

  • Dec 2012 - Jun 2013

  - Assisted with organizing/producing shoots - Marketed the photographer's work to brands and magazines - On set assistance - Retouching - Assisted with organizing/producing shoots - Marketed the photographer's work to brands and magazines - On set assistance - Retouching



Juxtapoz Magazine

• United States
• Retail
• 1 - 100 Employee

• Editorial Assistant (Internship)

  • Jun 2012 - Oct 2012

  - Wrote content for the illustration, erotica, and tattoo departments at Juxtapoz.com - Assisted with research, production, and development of book "Juxtapoz New Contemporary" - Assisted with the development of questions for artist interviews & magazine features - Wrote content for the illustration, erotica, and tattoo departments at Juxtapoz.com - Assisted with research, production, and development of book "Juxtapoz New Contemporary" - Assisted with the development of questions for artist interviews & magazine features



Bare Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-Creative Director

  • Jan 2011 - Aug 2012

  - Produced photo shoots for UC Berkeley's fashion publication - Managed numerous production teams - Developed relationships with local stores to pull merchandise for photo shoots - Managed post production process - Produced photo shoots for UC Berkeley's fashion publication - Managed numerous production teams - Developed relationships with local stores to pull merchandise for photo shoots - Managed post production process


LF Stores
• United States
• Apparel & Fashion
• 1 - 100 Employee
• Stylist & Manager

  • May 2008 - Jan 2011