Experience

LATERAL GIG

• United States
• Advertising Services
• 1 - 100 Employee

• Business Owner

  • Nov 2017 - Present

  At Lateral Gig, we are a team of innovators and entrepreneurs who believe that working with clients is about more than just creating products. It's about building relationships, and it's about understanding what our clients need from us.We are an industry leader in apparel decorating and promotional fulfillment. Founded in 2017, Lateral Gig serves the business-to-business market. Our hands on team allows clients to exercise as much or as little creativity as they need, while we take care of the rest. We have grown our business year after year by taking care of our customers and understanding their unique wants and needs. Our disruptive manufacturing and ability to innovate keeps us growing. We are constantly reviewing product offerings, decoration methods, and technology solutions to add to our services.Headquartered in Port Clinton, Ohio—one of the largest Female owned and operated Screen Printing operations in the Midwest—we offer a wide range of services for brands looking for decoration on clothing or promotional items. We specialize in the construction, retail, and e-commerce industry.

• Founder and CEO

  • Sep 2021 - Present


Port Clinton Lighthouse Conservatory
• Member Board Of Directors

  • Apr 2022 - Present


American Advertising Federation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President

  • Jul 2019 - Apr 2022

• 2nd Vice President

  • Jul 2018 - Jul 2019

• Board Member

  • Jul 2015 - Jul 2019

  American Advertising Federation Toledo (AAF Toledo), formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.www.aaftoledo.org

• Board of Governors Treasurer

  • May 2017 - Jul 2018

  American Advertising Federation Toledo (AAF Toledo), formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.www.aaftoledo.org


Sinclair Broadcast Group
• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Digital Sales Manager

  • Jul 2019 - Sep 2021


CommunicaWorld

• B2B Media Buyer

  • Oct 2018 - Jul 2019

  Develops successful marketing programs for a wide range of international, national, regional and local consumer and business-to-business accounts. Provide comprehensive, integrated solutions for a broad range of clients. Communica has been named one of America’s top business-to-business agencies ten times. Develops successful marketing programs for a wide range of international, national, regional and local consumer and business-to-business accounts. Provide comprehensive, integrated solutions for a broad range of clients. Communica has been named one of America’s top business-to-business agencies ten times.



The Blade

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Senior Marketing Manager

  • Jun 2017 - Aug 2018

  -Maintain about 40% of the company’s overall profit through circulation sales, promotions and events.-Manage the entire creative staff providing high quality creative to advertising, circulation and Branding.-Manage all of The Blades Branding and image.-Work to motivate a strong team that will grow within the company.-Create events that help the community to grow and adhere to the less fortunate.-Turn events that have been 0% profit margins into 50% profit margins.

• Marketing and Branding Manager

  • Jun 2017 - Dec 2017

  • Strategically generate marketing and branding objectives for News Slide and The Blade.• Facilitate communication across departments regarding new products and events.• Prepare marketing strategies alongside other company executives and staff.• Oversee the creation and delivery of press releases, advertisements, special supplements and other marketing materials.• Collaborate with sales to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.• Develop and lead a team of marketing personnel that develop and execute new concepts, business models, channels and partners to position the business as an innovator and leader.• Implement and manage a team to support to the operation of Blade Plus which includes contests, extreme couponing, events and Blade vault.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Implement Sales Strategies and promotional offers to increase circulation and maintain revenue.• Ensure brand messages are consistent.• Oversee the engaging of consumers on social media.• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.• Lead content generation and production across all media platforms that are related to the marketing department’s responsibility.• Engage with other organizations within the community to represent the company in a positive manner.• Gather and analyze customer insight.• Nurture and enrich all external perceptions of the company.• Oversea and help develop the company’s major events within the organization, including Jefferson Awards, Innovations & Excellence, The Great Garage Sale, The Holiday Parade, Kris Kringle Village and Top Work Places.• Works closely with and monitor performance of third party vendors in many marketing channels including email direct mail, telemarketing, kiosk, and others.

• Circulation Sales and Retention Manager

  • Mar 2015 - Jun 2017

  To design and implement various circulation sales campaigns to achieve established department volume and revenue goals Track analyze forecast and report on circulation sales efforts. Also responsible for executing programs to achieve subscription order production goals and to implement retention programs to reduce churn. Works closely with and monitor performance of third party vendors in many marketing channels including email direct mail, telemarketing, kiosk, and others. Oversee the Single Copy Sales Manager and manage the results of the Single Copy sales efforts. Knowledge of AAM rules to make recommendations on sales programs that build audience and are AAM compliant.



Kasper Auto Group

• United States
• Retail

• Senior Sales Consultant

  • Sep 2014 - Mar 2015

  Sells automobiles by understanding and demonstrating characteristics, capabilities, and features; developing and qualifying buyers; closing sales.Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions. Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport. Demonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and services. Closes sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collects payment; delivers automobile. Provides sales management information by completing reports. Updates job knowledge by participating in educational opportunities; reading professional publications. Enhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.



Commodore Perry Inn & Business Center

• Sales/Event Manager

  • Apr 2014 - Aug 2014

  Manage the sales team and marketing which is responsible for all sales activities, from lead generation through close in an assigned territory. Develops and implements agreed upon Marketing Plan which will meet both personal and business goals of expanding customer base in the marketing area. Works within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values. Coordinate and host events at the Commodore Perry Inn, Mr.Eds Bar & Grill at Put In Bay and Port Clinton, Docks Beach House, The Mist Swim Up Bar and Beach Front Resort Motel. These events include weddings, business after hours, holiday parties and more. Also implement the Marketing Plan and maintain the many websites, social media applications, billboards, and newsletters.



Goodwill Industries of Erie Huron Ottawa and Sandusky Counties

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communication Specialist

  • Dec 2012 - Mar 2014

  Communication Specialist, experienced in public relations, marketing efforts, planning and conducting employee training and education programs in Goodwill facilities in the four county area. Completed tasks including internal and external public relations, print and electronic media, community relations, database management and market development. Obtained excellent computer skills, creativity, ability to function in a fast-paced environment and a passion for the Goodwill mission. Completed over 400 hours of computer training to the community and Goodwill employees. Coordinated, scheduled and conducted employee training including safety, wellness and computer instruction programs. Organize and develop training materials; arrange for outside trainers as needed. Maintain the Goodwill website, e-newsletter and social media .Assist with company and community special events and organized donation drives. Pursued professional career development through continuing education and training opportunities. Attended safety trainings and follow all safety procedures and protocols to ensure a safe and supervised work environment for all employees at all times. Promoted positive teamwork among co-workers.



Brands Marina

• United States
• Advertising Services

• Dockside Manager

  • May 2004 - May 2013

  Experienced in customer satisfaction. Actively increased sales of Marathon gasoline to Charter Vessels and private boaters. Performed administrative functions including; managing a four member team, receiving calls, operated POS register system , filing paperwork, and mailing statements. Hunting and fishing license qualified for distribution. Along with maintenance and custodial work. Experienced in customer satisfaction. Actively increased sales of Marathon gasoline to Charter Vessels and private boaters. Performed administrative functions including; managing a four member team, receiving calls, operated POS register system , filing paperwork, and mailing statements. Hunting and fishing license qualified for distribution. Along with maintenance and custodial work.