Project Manager

• Feb 2021 - Present

Marketing Operations Manager

• Mar 2020 - Feb 2021

Community Manager

• May 2019 - Mar 2020

Head of Marketing and Programming

• Jan 2017 - Jun 2019

• Developed brand and programming strategy for Gurney’s Resorts • Curated interdisciplinary programming calendars across every location, including music, wellness & fashion partnerships • Oversaw a budget of $300k for programming efforts, including booking talent, media spends, sponsorships, and event production • Managed corporate-level marketing team including branding team, public relations & social media agency, and onsite managers • Collaborated with operations teams including General Manager, revenue management, food & beverage, sales, and finance • Designed promotions in local markets to increase sales in food & beverage venues, as well as transient and group business • Measured and reported on initiatives with KPIs including website traffic, restaurant covers & group sales, and room occupancy • Established relationships with media, influencers, and VIPs to amplify both local and national brand awareness • Maintained property touchpoints in accordance with brand guidelines • Oversaw the Gurney’s Fashion Collective, the resort’s curated retail space Music Partnerships & Bookings Highlights: Mark Ronson, Leon Bridges, Questlove, The Knocks, HAIM, Newport Folk & Jazz Festival Wellness/Beauty Partnerships Highlights: Cyc, Rumble, Ness, Physique 57, Tonehouse, Y7 , Obe Fitness, HigherDose, OUAI, Chillhouse Fashion Partnerships Highlights: Jimmy Choo, Edie Parker, Marysia, Maje, Kiel James Patrick, Miansai, Sweaty Betty, Lululemon Media/Entertainment Partnerships Highlights: DuJour, Esquire, Tasting Table, Whalebone Magazine, New York Magazine, Revolve

Marketing and Events Manager

• Sep 2015 - Jan 2017

• Executed 12 restaurant openings across 8 different markets, including New York, The Hamptons, Chicago, Miami• Instructed Brand Design Manager in the design of all marketing collateral• Managed integrated brand marketing plans from inception to execution• Led a variety of business development initiatives for the restaurants on an international level• Handled events and programming, including budget, communication with all parties, and executing with operations team

Marketing Associate

• Sep 2014 - Sep 2015

• Served as a liaison between corporate marketing team and local restaurant teams• Managed the master event calendar for activations across all markets• Coordinated pubic relations efforts between agency and operations team• Managed content & engagement for 9 different brands and 17 venues across all social platforms• Developed successful social campaigns that reflect the brand voice, resulting in a follower growth of 128%• Designed weekly email blasts for all markets that went out to a database of over 300,000 contacts• Directed local teams on marketing plans

Chapter President

• Jan 2014 - Dec 2014

•As Chief Executive Officer, oversaw operations for 145 members • Direct supervision and management of 10 chapter executive officers and 12 committees • Led Executive Council in setting of Chapter ‘s strategic direction and annual goals. • Recognized as “Top Three Chapters” internationally • Served as internal and external spokesperson for the chapter on an International and University level

Vice President of Communications

• Jan 2013 - Dec 2013

•Individually recognized with International “Excellence in Communications” Award in 2013 •Initiated various successful social media campaigns and created new content for the fraternity’s social media•Directed chapter communications including newsletters, and official fraternity website •Responsible for promoting and maintaining positive external relationships with the university, faculty, parents, and alumnae.•Acted as chapter delegate to college Panhellenic Council for all Greek women’s sororities

Intern

• Jan 2014 - May 2014

• Contributed to the ideation and execution of marketing strategies for clients • Created daily content for a variety of clients on all social media platforms • Performed analysis on industry trends for clientele • Assisted the Marketing Coordinators and other teams with daily administrative responsibilities • Contributed to the ideation and execution of marketing strategies for clients • Created daily content for a variety of clients on all social media platforms • Performed analysis on industry trends for clientele • Assisted the Marketing Coordinators and other teams with daily administrative responsibilities

Intern

• Sep 2013 - Dec 2013

• Managed data entry for Webby Awards admin page • Coordinated application process for The Webby Awards • Developed social media content • Performed outreach for Netted by Webby’s marketing team • Attended to various managerial duties • Managed data entry for Webby Awards admin page • Coordinated application process for The Webby Awards • Developed social media content • Performed outreach for Netted by Webby’s marketing team • Attended to various managerial duties

Public Relations Intern

• Jan 2013 - Sep 2013

•Reviewed, analyzed and organize daily media clips for a variety of clients •Performed extensive outreach to media outlets for press opportunities •Coordinated daily with New York and Los Angeles offices •Contributed to execution and cleanup at Upfronts & Premiere Events including Bravo TV Spring 2013 Upfront, All My Children Premiere, AMC Spring 2013 Upfront •Reviewed, analyzed and organize daily media clips for a variety of clients •Performed extensive outreach to media outlets for press opportunities •Coordinated daily with New York and Los Angeles offices •Contributed to execution and cleanup at Upfronts & Premiere Events including Bravo TV Spring 2013 Upfront, All My Children Premiere, AMC Spring 2013 Upfront