Experience

Albertsons Media Collective
• United States
• Advertising Services
• 1 - 100 Employee
• Marketing Manager, National Accounts

  • Sep 2022 - Present

Clearwater Analytics
• United States
• Software Development
• 700 & Above Employee
• Marketing Campaign Lead

  • Jan 2022 - Sep 2022

Navis Pack & Ship
• United States
• Freight and Package Transportation
• 100 - 200 Employee
• Principal Owner

  • Jan 2021 - Sep 2021


J.R. Simplot Company

• Food and Beverage Manufacturing
• 700 & Above Employee

• Customer Marketing Manager, Non-Commercial

  • 2017 - Jan 2021

  ★ Stepped into a brand new role during a time of transformation when the company was migrating to a direct sales force, playing an integral role in standing-up the 120-member sales organization, building training materials, and providing on-demand marketing support for the Non-Commercial Segment including K-12, higher education, and healthcare organizations. ★ ➤ Provide mission-critical support to the sales organization through go-to-market strategies, key account management, and call planning, serving as an SME, identifying emerging opportunities, and driving engagement and account growth. ➤ Conceptualized, developed, and continue to lead a Non-Commercial Committee with regional leaders who share best practices, foster collaboration, and support the pursuit of more complex non-commercial sales opportunities. ➤ Grew zero-based database to 7,000 contacts across 2 segments, resulting in exceptionally high engagement with email campaigns averaging 30% open and 13% click-through rates (CTRs), a key reason for growth surpassing 2.5M lbs. ➤ Leverage data to drive decision-making, evangelizing the importance of analytics and customer insights to shape segmentation strategies, develop engaging workshops, and fuel market and account development. ➤ Build and evangelize activation plans to support new product initiatives and marketing programs that support the achievement of customer engagement while also driving contract renewals, referrals, and cross-selling opportunities. ➤ Plan, execute, and attend multiple national trade shows each year, serving as the onsite SME and working closely with the field sales organization to optimize opportunities within the complex non-commercial foodservice space. ➤ Recognized for possessing a bias for action as well as a calm yet competitive nature, earning praise for quickly gaining new skills, becoming a marketing leader, and setting the standard for similar initiatives in other segments. Show less



CLM Marketing & Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager / Media Buyer / Social Media Manager

  • 2013 - 2017

  ★ Partnered with accounts to plan media buys for optimal ROI, working with multimillion-dollar budgets, allocating spend based to engage desired target audiences, and implementing digital and social media campaigns generating awareness and action. ★ ➤ Coordinated marketing strategy and media services contract for the Idaho Lottery managing the creative and production cycle, liaising with key stakeholders, and facilitating final campaign approval. ➤ Gained accountability for managing media buying—at the local and regional levels—for key accounts. ➤ Developed and executed an award-winning social media campaign for the Western Idaho Fair from the International Fairs and Expos (IAFE) convention, fueling interest and engagement in the form of traffic and lead generation. ➤ Played a key role in developing winning business pitches, serving as the go-to resource for technical expertise, media acumen, and the ability to leverage Nielsen rankings and other industry metrics to negotiate competitive deals. ➤ Managed social media footprints and media buying (tv, radio, and digital)—key accounts—including related research and analytics. Show less



The College of Idaho

• United States
• Higher Education
• 200 - 300 Employee

• Annual Fund Director

  • 2012 - 2013

  ★ Constructed marketing and communication strategies to engage targeted donors, increase awareness of the annual fund, connect donors to the mission and vision of the college, and ignite strong and sustainable interest in giving for years to come. ★ ➤ Surpassed annual fund campaign objectives, increasing alumni giving 4% and dollars raised 2%—representing an additional $156K over prior year—through relationship building, sales strategies, and coaching of campaign team. ➤ Developed segmentation strategies to better target donors, leading a team of 25 students in delivering on-brand annual fund campaign messages, overcoming objections, and cultivating donor stewardship to maximize giving and future pledges. ➤ Allocated budget to maximize return and minimize campaign expenses, defining print and digital strategies to optimize engagement. Show less


Wells Fargo
• United States
• Financial Services
• 700 & Above Employee
• Bank Teller

  • 2012 - 2012

Stein Distributing
• Food and Beverage Manufacturing
• 1 - 100 Employee
• AR/AP & Accounting Administrative Assistant

  • 2010 - 2012

Anthropologie
• United States
• Retail Apparel and Fashion
• 700 & Above Employee
• Visual Design & Merchandising Intern

  • 2009 - 2009