Katie McGowan
Sales Manager at Annual Reviews- Claim this Profile
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Bio
Experience
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Annual Reviews
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Sales Manager
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2014 - Present
• Manage sales of scientific content in 22 European countries, growing mature territory annually, including negotiating national agreements, consortia deals, and managing a large agent network. • Grow existing customer base with consultative sales approach, identifying market trends and prospecting within the corporate, government, academic, and medical markets. • Prepare and present customized proposals by critically analyzing several factors including the economic factors per country, customer insights, current revenue base, funding sources, and budget. • Strategic planning with Leadership Team--including corporate and foundation outreach, developing media partnerships, growing our global brand. Show less
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Wiley
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United States
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Book and Periodical Publishing
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700 & Above Employee
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2012 - 2014
Coached a corporate sales team to maximize B2B sales of licensed content, eBooks, eLearning platforms, and custom content solutions. Managed top-tier relationships as well as work with product development, marketing and sales to ensure all opportunities are maximized and profitable. Assisted global team of sales and marketing colleagues on sales strategy and new business development. Achieved 180% of annual sales quota in fiscal 2014.
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2007 - 2012
Created and sold custom books and product bundles for mass market retailers such as Barnes & Noble, Target, Costco, WalMart, Sam's, Michael's, Home Depot, and Lowe's. Worked with global counterparts to penetrate retail chains worldwide. Achieved annual sales quotas and recognition for significant sales contribution.
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Wiley
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Business Development Manager, Customer Solutions
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1999 - 2006
Maximized B2B content sales ranging from custom books, eBooks, and digital licensing leveraging brands such as ...For Dummies, Frommer's Travel, Betty Crocker, Cliffs Notes, and Webster's New World branded content for new product promotions, training, OEM packaging, etc. Worked consultatively with corporations to create highly customized and useful communications for promotional and educational applications. Achieved annual sales quotas. Maximized B2B content sales ranging from custom books, eBooks, and digital licensing leveraging brands such as ...For Dummies, Frommer's Travel, Betty Crocker, Cliffs Notes, and Webster's New World branded content for new product promotions, training, OEM packaging, etc. Worked consultatively with corporations to create highly customized and useful communications for promotional and educational applications. Achieved annual sales quotas.
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Rand McNally
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Internet Publishing
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100 - 200 Employee
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Director of Retail, International, and Special Sales
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1997 - 1998
Worked closely with major retail customers such as Walmart and Barnes & Noble to create custom, branded travel products for children. Managed the display marketing and international sales channels, hired and managed a national network of sales reps to maximize distribution in the bookfair, gift, school supply and specialty retail markets. Worked closely with major retail customers such as Walmart and Barnes & Noble to create custom, branded travel products for children. Managed the display marketing and international sales channels, hired and managed a national network of sales reps to maximize distribution in the bookfair, gift, school supply and specialty retail markets.
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Times Mirror International Publishers
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Chicago, IL
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International Sales & Marketing Manager
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1996 - 1997
Trained sales and marketing representatives in Europe, Australia, Singapore, Japan, and South Africa to sell U.S. based products from Times Mirror imprints. Built and managed relationships with local agents. Achieved President's Club. Trained sales and marketing representatives in Europe, Australia, Singapore, Japan, and South Africa to sell U.S. based products from Times Mirror imprints. Built and managed relationships with local agents. Achieved President's Club.
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Irwin Professional Publishing
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United States
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Hospitals and Health Care
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Sales Manager, Trade, Wholesale & Library
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1990 - 1995
Learned the publishing business from entry level Editorial Assistant to Publicist to Marketing Manager to National Accounts Manager, eventually taking on the sales management of all Retail, Library and Wholesale Accounts. Achieved annual sales quotas and was recruited for international training position by corporate owner, Times Mirror. Learned the publishing business from entry level Editorial Assistant to Publicist to Marketing Manager to National Accounts Manager, eventually taking on the sales management of all Retail, Library and Wholesale Accounts. Achieved annual sales quotas and was recruited for international training position by corporate owner, Times Mirror.
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Education
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University of Illinois at Urbana-Champaign
Bachelor of Arts (BA), Communications