Katie Maller

Business Development & Marketing at Evunited
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Contact Information
us****@****om
(386) 825-5501
Location
Kokomo, Indiana, United States, IN

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Development & Marketing
      • Apr 2020 - Present

      Remote • Demonstrate strong relationship-building skills with an emphasis on a consultative approach to selling. Build enduring trust with clients and partners, fostering long-term connections. • Cultivate and maintain strong relationships with B2B clients and key stakeholders, emphasizing customer satisfaction, trust-building, and long-term partnership development. • Successfully manage and coordinate multifaceted projects, ensuring deadlines are met, resources are allocated efficiently… Show more • Demonstrate strong relationship-building skills with an emphasis on a consultative approach to selling. Build enduring trust with clients and partners, fostering long-term connections. • Cultivate and maintain strong relationships with B2B clients and key stakeholders, emphasizing customer satisfaction, trust-building, and long-term partnership development. • Successfully manage and coordinate multifaceted projects, ensuring deadlines are met, resources are allocated efficiently, and project goals align with overarching business objectives. • Utilize data analytics and key performance indicators (KPIs) to assess the success of marketing initiatives, optimize strategies, and provide data-driven recommendations to executive leadership. • Exhibit creativity and innovation in developing marketing campaigns, exploring new channels, and implementing strategies that set the company apart in the competitive B2B EV charging sector. • Stay informed about industry regulations, incentives, and policy changes related to EV charging, ensuring compliance and identifying opportunities for strategic positioning. • Possess a strong understanding of digital marketing tools, customer relationship management (CRM) systems, and other relevant technologies used in the B2B EV charging sector. • Thrive in a dynamic and rapidly evolving industry, showcasing adaptability, resilience, and a proactive approach to navigating challenges and uncertainties. Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Executive Director
      • Oct 2018 - Sep 2020

      • Concurrently engaged with two Habitat for Humanity affiliates. Handpicked by both affiliates to lead transformative initiatives and restructuring. Served as Executive Director & Executive Assistant at Habitat for Humanity of Kokomo Community while simultaneously acting as Interim Executive Director at Habitat for Humanity of Grant County. • Cultivated relationships with 50+ families, providing vital support and resources, embodying commitment to community well-being. Worked closely with… Show more • Concurrently engaged with two Habitat for Humanity affiliates. Handpicked by both affiliates to lead transformative initiatives and restructuring. Served as Executive Director & Executive Assistant at Habitat for Humanity of Kokomo Community while simultaneously acting as Interim Executive Director at Habitat for Humanity of Grant County. • Cultivated relationships with 50+ families, providing vital support and resources, embodying commitment to community well-being. Worked closely with organizational leadership and board of directors to guide operational strategy. Applied strategic thinking to develop and execute comprehensive long-term plans and organizational restructuring, fostering sustainability and growth. • Established collaborative atmosphere among diverse stakeholders and served as primary point of contact, managing CRM database of 40,000+ contacts. • Ensured financial stability for both affiliates, managing mortgages for 100+ families, and collaborating on budget planning with finance committee. • Built relationships with donors, government officials, and other organizations to secure funding and support for organization. • Drove strategic improvements to enhance operational and organizational efficiencies. • Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations. Show less

    • United States
    • 700 & Above Employee
    • Digital Marketer - Independent Contractor/Freelance/Self-Employed
      • Aug 2017 - Sep 2019

      As freelance digital marketer, small-business owner, and contributor to leading digital marketing firm, demonstrated leadership and entrepreneurship in preparing digital marketing services. • Maintained organized workflow, consistently met deadlines, and effectively managed multiple accounts, showcasing entrepreneurial skills and proactive, self-led approach. • Directed diverse social media campaigns (Facebook, Twitter, Instagram, LinkedIn) for leading digital marketing firm, optimizing… Show more As freelance digital marketer, small-business owner, and contributor to leading digital marketing firm, demonstrated leadership and entrepreneurship in preparing digital marketing services. • Maintained organized workflow, consistently met deadlines, and effectively managed multiple accounts, showcasing entrepreneurial skills and proactive, self-led approach. • Directed diverse social media campaigns (Facebook, Twitter, Instagram, LinkedIn) for leading digital marketing firm, optimizing strategies across platforms. • Specialized in Google Ads for SEM, excelling in keyword research, ad copy, A/B testing, and performance analysis, implementing KPIs. • Provided valuable insights in client meetings, optimizing campaigns collaboratively - particularly for high-profile clients. • Demonstrated proficiency in Facebook Ads Manager. • Maintained organized workflow, consistently meeting deadlines, and effectively managed multiple accounts concurrently, tracking success through KPIs. Show less

    • Financial Service Representative
      • Jan 2017 - Dec 2018

      Kokomo, Indiana Area • Cross-sold bank products by answering inquiries; informing customers of new services and product promotions; ascertaining customers' needs; directing customers to a branch representative • Developed and maintained relationships with business owners, individuals, and influential personnel with client • Maintained customer confidence and protects bank operations by keeping information confidential • Provided excellent customer service and resolve any customer issues • Monitored and… Show more • Cross-sold bank products by answering inquiries; informing customers of new services and product promotions; ascertaining customers' needs; directing customers to a branch representative • Developed and maintained relationships with business owners, individuals, and influential personnel with client • Maintained customer confidence and protects bank operations by keeping information confidential • Provided excellent customer service and resolve any customer issues • Monitored and identified clients through building relationships with clients and analyzing any changes in clients needs • Provided account services to customers by receiving deposits and loan payments; cashed checks; issued savings withdrawals; recording night and mail deposits; sold cashier's checks, and series e bonds; answered questions in person or on telephone; processed Howard County property tax payments; referred other bank services • Achieved sales goals for banking products • Reconciled cash drawer by proving cash transactions; counted and packaged currency and coins; reconciled loan coupons and other transactions; turned in excess cash and mutilated currency; maintained supply of cash and currency • Recorded transactions by logging cashier's checks, traveler's checks, and other special services; preparing currency transaction reports

    • Marketing & Retail Strategy Intern
      • Jan 2018 - Apr 2018

      • Supported the marketing team • Assisted in the creation of IMC (Integrated Marketing Communications) campaigns such as signage, branding materials, mock-ups, email campaigns, website, and social media content • Created and maintained tracking reports of digital and traditional marketing efforts (SEO, Google Analytics, Facebook Analytics) • Developed new social media campaigns • Coordinated and assisted in public relations planning and execution (i.e. radio, livestreams, press… Show more • Supported the marketing team • Assisted in the creation of IMC (Integrated Marketing Communications) campaigns such as signage, branding materials, mock-ups, email campaigns, website, and social media content • Created and maintained tracking reports of digital and traditional marketing efforts (SEO, Google Analytics, Facebook Analytics) • Developed new social media campaigns • Coordinated and assisted in public relations planning and execution (i.e. radio, livestreams, press releases) • Monitored social channels and responded to feedback, questions, and concerns • Planned & executed corporate events such as Annual Report, Annual Shareholders Meeting, Casino Night, employee training, fundraisers, Kokomo Jackrabbits Kids' Club, and Board meetings • Attending networking events as a representative of Community First Bank • Gain first-hand experience as to how businesses plan and prepare for change.

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • College Program-Event Operations Intern
      • Apr 2018 - May 2018

      Indianapolis, Indiana I was responsible for carrying out essential operational tasks essential to the execution of several major events at the Indianapolis Motor Speedway during the month of May-including the Indianapolis Grand Prix & the World’s Largest, Single Day Sporting Event, the Indianapolis 500. • Exposure to the complexities of event operations in the following areas: gates, ticket selling, traffic and parking, hospitality and guest transportation • Experience leading and working with a diverse… Show more I was responsible for carrying out essential operational tasks essential to the execution of several major events at the Indianapolis Motor Speedway during the month of May-including the Indianapolis Grand Prix & the World’s Largest, Single Day Sporting Event, the Indianapolis 500. • Exposure to the complexities of event operations in the following areas: gates, ticket selling, traffic and parking, hospitality and guest transportation • Experience leading and working with a diverse seasonal workforce • Inclusion into active problem-solving and analysis of event operations in a very dynamic environment • Exposure to the rigors of demanding event days, and a better understanding of team dynamics • Education in communication skills to enhance the guest experience of hundreds of thousands of race fans • Understanding of exemplary brand representation and knowledge of high-end hospitality and guest services Show less

Education

  • Indiana University
    Bachelor's Degree of Science, Business- Concentrations in Management & Marketing
    2014 - 2018
  • Indiana University Kokomo
    Master of Business Administration - MBA, Finance
    2019 - 2020

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