Experience

St Vincent's Private Hospital Melbourne

• Australia
• Hospitals and Health Care
• 200 - 300 Employee

• Marketing & Communications

  • Jun 2021 - Present



Franchised Food Company

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Oct 2013 - Jun 2021

  FFCo is a leader in the 'sweet treats' retail market, owning some of Australia's most loved (and tasty!) brands such as Cold Rock Ice Creamery, Trampoline Gelato, Mr Whippy, Pretzel World, Nutshack and Europa Coffee Drive-Thru. Responsible for overseeing the marketing function for all brands, my key responsibilities in this role include the development and execution of annual marketing plans in adherence to the budget, across all areas such as national promotions, local area marketing, online marketing, consumer loyalty / customer database management and PR. Required to analyze and interpret a variety of customer and sales data, prepare regular Board Reports for the Executive Team and provide ongoing marketing support to a network of almost 150 stores, I am also responsible for providing marketing assistance to the Franchise Recruitment / New Business function.



Trampoline Gelato

• Retail
• 1 - 100 Employee

• Marketing Communications and Product Manager

  • May 2010 - Oct 2013

  Trampoline Gelato is a well known and much loved Aussie brand providing award-winning, artisan style gelato, sorbet and other specialty products. With retail stores and kiosks located in Melbourne, Darwin and Brisbane, the brand aims to deliver a fun, playful and surprisingly different instore experience for all customers, while delivering simple pleasures served fresh with a grin.My key responsibilities in this role include developing and executing the annual marketing plan in adherence to the budget, managing the full PR function for all consumer and business / franchise press, manipulating store sales and product data to identify new business opportunities and develop national marketing and seasonal promotions and manage an in-house Graphic Designer to develop all branded marketing materials. I also provide on-going marketing support to a network of 13 stores while maintaining all previous Marketing Assistant duties (this role was never replaced upon my promotion).

• Marketing Assistant

  • Oct 2008 - Apr 2010

  Trampoline Gelato is a well known and much loved Aussie brand providing award-winning, artisan style gelato, sorbet and other specialty products. With retail stores and kiosks located in Melbourne, Darwin and Brisbane, the brand aims to deliver a fun, playful and surprisingly different instore experience for all customers, while delivering simple pleasures served fresh with a grin.My key responsibilities in this role included the roll out of a new Local Area Marketing (LAM) program, with quarterly review and release of new activities, preparation of new product and flavour procedures for store, managing the 'Mates' loyalty database by driving growth, analysing user data and preparing monthly e-communications, developing minor instore promotions and seasonal campaigns and ongoing management of the website, including a full re-design and re-write of content.



Hallmark Cards Australia

• Australia
• Manufacturing

• Assistant Product Manager

  • Aug 2007 - Sep 2008

  Hallmark Cards Australia provides a complete range of branded greeting cards, gift wrap, stationery, gift items, calendars and licensed goods. Their largest and most well known category, greeting cards, aims to create meaningful connections between people, by helping to express thoughts and feelings which may otherwise struggle to be said. My key responsibilities in this role included developing and managing the product lifecycle for two product lines (Mother's Day and Calendars), manipulating and interpreting key sales and retail data, liaising with and briefing work in to internal and external design agencies, preparing branded collateral and sales notes for product launch and event management of internal and external fundraisers (NBCF Pink Ribbon Breakfast and Mother's Day Classic).



Night And Day Communications

• Marketing Assistant

  • Jan 2006 - Aug 2007

  Night and Day is a boutique marketing and communications agency specialising in below-the-line advertising and graphic design. Working closely with the client, they focus on providing creative, customised communication solutions with strong appeal to the selected target audience. Working part time while completing my university studies, my key responsibilities in this role included developing creative and web-based marketing activities for motocrew.com.au (Motorola's youth focused website and loyalty program), writing and developing e-flyers and monthly 'Motobuzz' e-newsletters, collecting, analysing and presenting back on database user surveys, managing the 'motocrew' database including ongoing maintenance and member support and completing ad hoc marketing duties such as filing and preparation of mail-outs.