VP of Marketing

• Oct 2023 - Present

MIMA - Board Member

• Jul 2023 - Present

MIMA creates opportunities for digital marketers in Minnesota to collaborate and learn from one another. Ensuring connectivity and diverse, insightful perspectives in the fast- and ever-changing field of digital marketing. Ensuring access to programming, panel discussion and learning opportunities for executives, technologists, designers, content creators, producers, and more. MIMA is the longest-standing digital marketing association in the county. MIMA creates opportunities for digital marketers in Minnesota to collaborate and learn from one another. Ensuring connectivity and diverse, insightful perspectives in the fast- and ever-changing field of digital marketing. Ensuring access to programming, panel discussion and learning opportunities for executives, technologists, designers, content creators, producers, and more. MIMA is the longest-standing digital marketing association in the county.

Senior Marketing Consultant | Fractional Head of Marketing

• Jul 2022 - Present

I'm an experienced leader in marketing and creating consumer-driven growth strategies. I love to help companies figure out how to position their brand and products to really connect with the consumer so it drives revenue and brand loyalty. Areas of speciality: - Brand positioning and strategy - Digital strategy - Creative assessment - Long term growth strategy - Team building and role definition - Brand management - Consumer insights I'm an experienced leader in marketing and creating consumer-driven growth strategies. I love to help companies figure out how to position their brand and products to really connect with the consumer so it drives revenue and brand loyalty. Areas of speciality: - Brand positioning and strategy - Digital strategy - Creative assessment - Long term growth strategy - Team building and role definition - Brand management - Consumer insights

Vice President of Outdoor Markets

• Jul 2021 - Jul 2022

Leader of marketing and sales teams for US, CA and EU - Led brand and marketing cross channel strategy and execution - Led the digital strategy and execution for the owned and Amazon e-commerce business - Managed internal sales team and external agency partner for wholesales - Led the partner retail business including brick and mortar and partner e-commerce businesses - Collaborated with CEO to develop a 5-year growth plan including revenue goals, tools and team - Managed agency relationships - Managed P&L for Outdoor Markets Show less

Executive Director of Global Marketing, Estee Lauder Companies, Aveda

• Aug 2019 - Aug 2021

Led the global marketing strategy for Aveda's owned and partner retail locations. Collaborated with NA, EU, APAC to ensure that marketing executions were consistent with the Aveda brand while nuanced and hardworking for specific regions. Led the global marketing strategy for Aveda's owned and partner retail locations. Collaborated with NA, EU, APAC to ensure that marketing executions were consistent with the Aveda brand while nuanced and hardworking for specific regions.

Global Director of Marketing - Heritage

• Nov 2017 - Mar 2019

Led global integrated marketing for the Heritage brand including: paid digital, creative campaigns, PR, paid and organic social, email, sales tools, and owned and partner retail assets. Managed internal team, agency relationships and P&L. Led global integrated marketing for the Heritage brand including: paid digital, creative campaigns, PR, paid and organic social, email, sales tools, and owned and partner retail assets. Managed internal team, agency relationships and P&L.

Group Acount Director

• Jul 2012 - Feb 2016

Led cross department teams including account, digital media, creative and strategy for clients in a variety of industries accounting for 20% of overall agency revenue. Led communications and business planning with client senior level marketers and CMOs. Forecasted annual business and compiled quarterly revenue reports for C-suite. Led cross department teams including account, digital media, creative and strategy for clients in a variety of industries accounting for 20% of overall agency revenue. Led communications and business planning with client senior level marketers and CMOs. Forecasted annual business and compiled quarterly revenue reports for C-suite.

Key Account Sales Representative

• Oct 2008 - Aug 2012

Managed Midwest Key Accounts for Merrell footwear. Forecasted quarterly, created account specific merchandising and marketing plans. Business grew an average of 30% each year. Received Vendor of the Year award from key account wholesaler. Managed Midwest Key Accounts for Merrell footwear. Forecasted quarterly, created account specific merchandising and marketing plans. Business grew an average of 30% each year. Received Vendor of the Year award from key account wholesaler.

Strategic Account Manager

• 2002 - 2008

Launched Salomon footwear and apparel in the US market. Managed regional sales and key accounts in the Midwest. Led the growth strategy for non-endemic accounts. Launched Salomon footwear and apparel in the US market. Managed regional sales and key accounts in the Midwest. Led the growth strategy for non-endemic accounts.

Sales Account Manager

• Apr 1998 - May 2001

Managed the Midwest territory for footwear sales. Accounts included: Scheels Sporting Goods, Nordstrom, Gander Mountain, Tradehome Shoes, Atheltic Fitters, independents, and Run Specialty Managed the Midwest territory for footwear sales. Accounts included: Scheels Sporting Goods, Nordstrom, Gander Mountain, Tradehome Shoes, Atheltic Fitters, independents, and Run Specialty

Reebok Sales

• Jan 1993 - Mar 1998

Held multiple roles: Fields Service Rep, Footwear Sales for the Midwest territory, Apparel Sales for the Pacific Northwest territory, Key Accounts Held multiple roles: Fields Service Rep, Footwear Sales for the Midwest territory, Apparel Sales for the Pacific Northwest territory, Key Accounts