Katie MacAllister

Director of Marketing at AlphaGraphics South Charlotte
  • Claim this Profile
Contact Information
Location
Rochester, US
Languages
  • English Native or bilingual proficiency
  • Sign Languages Limited working proficiency

Topline Score

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

You need to have a working account to view this content. Click here to join now
Jake Vaccaro

Katie is a highly collaborative strategic marketer. She has a deep knowledge and interest in her craft and is always bringing new ideas and different ways of thinking to the table. She's all-around a great person to work with, rely on, and be around. Katie would be an invaluable asset to any organization looking to take its operations to the next level.

0

/5.0
/ Based on 0 ratings
  • (0)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

No reviews to display There are currently no reviews available.
You need to have a working account to view this content. Click here to join now

Experience

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Director of Marketing
      • Oct 2023 - Present
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Manager of Marketing
      • Sep 2017 - Present

      • Website design & management • Social media management • Designing of all marketing materials • Designing of all social & digital posts • Website design & management • Social media management • Designing of all marketing materials • Designing of all social & digital posts

    • United States
    • Retail Luxury Goods and Jewelry
    • Director of Marketing
      • Jun 2022 - Oct 2023
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Marketing
      • Jul 2021 - Jun 2022

      • Social & digital media strategy for 12 properties across the Northeast • Marketing strategy & implementation for all properties • Designing of all marketing materials • Create copy & design for all websites • Reputation management across multiple Independent Listing Sites • Tenant communications & move-in materials for all properties • Social & digital media strategy for 12 properties across the Northeast • Marketing strategy & implementation for all properties • Designing of all marketing materials • Create copy & design for all websites • Reputation management across multiple Independent Listing Sites • Tenant communications & move-in materials for all properties

    • Marketing Manager
      • Sep 2018 - Dec 2021
    • United States
    • Consumer Services
    • 700 & Above Employee
    • Director Of Communications
      • Jan 2019 - Jul 2021

      • Solely responsible for creation of Digital Communication Strategy, Voice and Direction for multi-million dollar company • Create and implement communications and marketing plans to promote International Events with 15,000+ attendees • Manage creation of new marketing pieces to distribute to 50,000+ sales representatives • Maintenance of current social media platforms and initiatives • Manage team of Social & Digital Media Specialists and Video Producers • Create, maintain… Show more • Solely responsible for creation of Digital Communication Strategy, Voice and Direction for multi-million dollar company • Create and implement communications and marketing plans to promote International Events with 15,000+ attendees • Manage creation of new marketing pieces to distribute to 50,000+ sales representatives • Maintenance of current social media platforms and initiatives • Manage team of Social & Digital Media Specialists and Video Producers • Create, maintain, and promote corporate social media and internet marketing policies • Increase SEO by writing and publishing numerous content specific & keyword filled articles • Oversee all digital communications (emails, newsletters, etc.) to audience of 50,000+ • Create and present digital media trainings to audiences of 6,000+

    • Manager of Digital Communications
      • Jun 2013 - Jan 2019

      • Solely responsible for creation of Digital Communication Strategy, Voice and Direction for multi-million dollar company • Create and implement communications and marketing plans to promote International Events with 15,000+ attendees • Manage creation of new marketing pieces to distribute to 50,000+ sales representatives • Maintenance of current social media platforms and initiatives • Manage team of two Social & Digital Media Specialists • Create, maintain, and promote… Show more • Solely responsible for creation of Digital Communication Strategy, Voice and Direction for multi-million dollar company • Create and implement communications and marketing plans to promote International Events with 15,000+ attendees • Manage creation of new marketing pieces to distribute to 50,000+ sales representatives • Maintenance of current social media platforms and initiatives • Manage team of two Social & Digital Media Specialists • Create, maintain, and promote corporate social media and internet marketing policies • Solely manage $250,000 mobile app creation project • Increase SEO by writing and publishing numerous content specific & keyword filled articles • Oversee all digital communications (emails, newsletters, etc.) to 50,000+ representatives • Create and present digital media trainings to audiences of 6,000+

    • Social Media Specialist
      • Mar 2012 - May 2013

      • Planning & executing numerous Social Media campaigns over more than 6 channels • Increased Facebook fans from 21,000 to 50,000 in one year • Responsible for execution of weekly Representative & Product Promotions • Execute simultaneous email and text campaigns to 50,000 Representatives • Created Generation Y panel of employees to brainstorm new marketing initiatives • Responsible for real-time updates and communications during International Training Events • Presented a… Show more • Planning & executing numerous Social Media campaigns over more than 6 channels • Increased Facebook fans from 21,000 to 50,000 in one year • Responsible for execution of weekly Representative & Product Promotions • Execute simultaneous email and text campaigns to 50,000 Representatives • Created Generation Y panel of employees to brainstorm new marketing initiatives • Responsible for real-time updates and communications during International Training Events • Presented a 60-minute Social Media training in front of an audience of 3,000

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Marketing Director
      • Dec 2018 - Jun 2020

      • Content creation & management of all social & digital channels • Overhaul of website including design, content, article creation • Management of radio, television & digital advertising • Management of Google Business account in regards to reviews, etc. • Content creation & management of all social & digital channels • Overhaul of website including design, content, article creation • Management of radio, television & digital advertising • Management of Google Business account in regards to reviews, etc.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Social Media Strategist
      • Jan 2017 - Aug 2019

      • Manage content calendar & creation for large car dealership client • Work alongside digital SEO specialists to ensure maximum lead return • Maintain multiple social channels for client: responding to questions/comments etc. • Manage content calendar & creation for large car dealership client • Work alongside digital SEO specialists to ensure maximum lead return • Maintain multiple social channels for client: responding to questions/comments etc.

    • Director of First Impressions
      • Jun 2010 - Mar 2012

      •Internal event planning and execution •Creating and maintaining customer database and client relations •Tracking impressions for public relations clients in online and print media •Assisting public relations team with social media promotion for the agency and various clients •Internal event planning and execution •Creating and maintaining customer database and client relations •Tracking impressions for public relations clients in online and print media •Assisting public relations team with social media promotion for the agency and various clients

    • United States
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Marketing Intern
      • Apr 2009 - Aug 2009

Education

  • SUNY Brockport
    Bachelor of Arts, Broadcast Communications
    2006 - 2010

Community

You need to have a working account to view this content. Click here to join now