Experience

PowaKaddy International Ltd

• United Kingdom
• Sporting Goods
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2022 - Present

  Based at PowaKaddy's Head Office in Kent, the world's #1 name in electric golf trolleys. Available in over 50 countries worldwide with sales of 1 million+. Responsible for leading the marketing strategy and function across UK and Irish Trade Channels, Trade Buying Groups, Retail and Consumer Markets as well as supporting International Distributor Markets. Based at PowaKaddy's Head Office in Kent, the world's #1 name in electric golf trolleys. Available in over 50 countries worldwide with sales of 1 million+. Responsible for leading the marketing strategy and function across UK and Irish Trade Channels, Trade Buying Groups, Retail and Consumer Markets as well as supporting International Distributor Markets.



BABY&MORE LIMITED

• United Kingdom
• Retail

• Company Founder & Marketing Director

  • Jun 2007 - Mar 2020

  Inspired as a first time Mum to combine my passion for marketing and business with products I was buying for my daughter, I founded Baby&More Ltd – a UK distribution company focused on sourcing high quality, practical baby products designed by Mums for Mums. Key highlights I'm proud to have achieved: ✔ Built from the ground up a significant FMCG distribution network to include Waitrose, Fenwick, Ocado, John Lewis, Bentalls, Superdrug, TK Maxx, Amazon and a wealth of independent baby stores, chemists and day care providers ✔ Secured exclusive UK distribution contract with NZ brand, Mum 2 Mum and grew UK to be their no.1 export market ✔ Achieved Waitrose supplier status of best-selling baby accessory line, 2012-14 ✔ Pivoted the business from 100% B2B to include B2C, achieving 50/50 revenue split ✔ Nurtured a network of committed sales agents, support agencies & employed staff ✔Finalist 2014 KWIBA (Kent Women in Business Award) – Entrepreneur category ✔Finalist 2011 KEIBA (Kent Excellence in Business Award) - Small - Medium Business category ✔Sold the Ltd Company as a going concern April 2020 Responsibilities included: ● Develop and implement marketing and branding strategy in-line with business objectives ● Develop a clear brand presence for Baby&More to become a sought after company for customers looking for excellent, trustworthy products ● Uphold brand guidelines and ensure consistency of messaging ● Drive customer acquisition and retention through ATL, BLT & TTL marketing campaigns ● Create and manage all marketing activity across -Digital, Social, Influencers, Email, Print, PR, Trade & Consumer shows ● Implement and monitor list building and nurture campaigns ● Website and landing page creation and optimisation ● Brief and manage external agencies ● Marketing collateral production (brochures, leaflets, packaging) ● P&L ownership ● Recruit, lead and inspire operational and support team Show less



MoneyGram International

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Jan 2000 - Feb 2005

  MoneyGram International is a #1 P2P Money Transfer Service operating through Post Office, Banking and Bureau de Change Networks worldwide. Key achievements: ✔Transferred from London HQ to Sydney to establish new regional marketing function ✔ Strategic lead on OOH advertising campaigns ✔ Corridor Champion, driving 25% increased revenue through target sales channels ✔ Lead organiser of annual International Agent Conference in South Africa Responsibilities included: ● Develop and implement country and corridor marketing plans for brand awareness and customer acquisition across UK, Ireland, Europe, Africa and Australasia ● Manage strategic relationships with key partners including UK Post Office, Thomas Cook, Travelex and National Banks ● Line manage 2 Marketing Executives ● Work closely with Country Managers ● Manage marketing budget and external agencies - Media Buyers, Design, PR Show less



Hitachi Vantara

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Executive

  • Jan 1999 - Dec 1999



BDDP & FILS

• France
• Advertising Services
• 1 - 100 Employee

• New Business Development Executive

  • Jan 1998 - Dec 1998