Katie Lu

Marketing Coordinator Intern at Time Unwind Medical Spa
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Contact Information
us****@****om
(386) 825-5501
Location
Irvine, California, United States, US

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Experience

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Marketing Coordinator Intern
      • Jul 2023 - Present

      As a Marketing Coordinator Intern, I specialize in conducting thorough market research to uncover emerging trends, discern customer preferences, and analyze competitor landscapes. My collaborative spirit shines as I work closely with marketing teams to develop and implement comprehensive campaigns across both digital and traditional platforms. My skills extend to supporting the creation and management of digital marketing initiatives, encompassing social media, email marketing, and content marketing. I'm adept at utilizing analytical tools to meticulously monitor, evaluate, and generate insightful reports on campaign performance. In brainstorming sessions, I actively contribute creative insights aimed at enhancing marketing strategies and elevating campaign effectiveness. I played a pivotal role in the successful rebranding of Dr. Food's medical weight loss division, where I researched and designed modern pill bottles and updated medical handouts, injecting a contemporary touch into the rebranding process. I also modernized marketing materials such as brochures, flyers, and branded documents. Taking the reins of a marketing project for the new division, 'Glow Suites,' I oversaw and executed various tasks, including social media management, branding, website design, and the development of marketing collateral. My content creation prowess shines as I regularly produce and share a variety of materials, including videos, graphics, newsletters, handouts, and photos, all aligned with the brand identity of multiple divisions. Additionally, I diligently submitted monthly performance reports encompassing engagement, insights, and metrics to the marketing coordinator. My ability to develop and execute social media content and strategies is evident through my methodical approach, which involves competitive research, crafting compelling messaging, and pinpointing target audiences. Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Intern
      • Nov 2022 - Jun 2023

      As a Marketing/Event Planning Intern at the Beall Center for Innovation and Entrepreneurship, I have been entrusted with diverse responsibilities that have allowed me to develop and apply a wide range of skills. Here are some key highlights from my experience: Implemented Trello, a project management tool, to streamline project organization, track completion, and enhance team workflow. By leveraging this technology, we improved collaboration and productivity within the marketing and event planning team. Learned and utilized KFS, UCI's financing system, to record and manage the Beall Center's expenses and finances. This experience provided me with valuable insights into financial operations and enhanced my ability to ensure accurate financial management. Analyzed marketing data and conducted market research to develop a comprehensive marketing strategy for the Beall Center. This involved identifying target audiences, assessing competitors, and identifying opportunities for effective promotion and engagement. Created visually appealing and engaging graphics for Instagram and newsletter campaigns, ensuring consistent brand representation across various marketing channels. By delivering high-quality content, I contributed to enhanced audience engagement and brand awareness. Contributed to content creation for promotional materials, press releases, and website updates. By adhering to brand guidelines and maintaining strong attention to detail, I ensured consistent messaging and elevated the organization's professional image. Show less

  • Vietnamese Student Association
    • Irvine, California, United States
    • Rose Pageant Committee
      • Sep 2022 - Jan 2023

      As part of the Rose Pageant Marketing/Planning Committee at the Vietnamese Student Association (VSA) for UCI, I worked with a dedicated team in creating a successful and memorable event. Through my strategic marketing and planning expertise, I made a significant impact in various areas: Conducted cold calls to potential sponsors, establishing connections within the Vietnamese community and securing sponsorships for the event. By building strong relationships, we were able to enhance the visibility and support for the Rose Pageant. Oversaw social media marketing projects, developing and implementing strategies to effectively promote the Rose Pageant and engage the target audience. Our efforts resulted in increased awareness, participation, and excitement surrounding the event. Managed the marketing and planning committee, providing guidance on marketing strategies and coordinating efforts for a seamless and successful event. By fostering collaboration and leveraging each team member's strengths, we delivered an exceptional experience to attendees. Visited other colleges to advertise the event to their VSA members, expanding awareness and participation beyond our campus. This proactive approach helped us reach a wider audience and fostered a sense of community among Vietnamese student associations. Coordinated with external vendors and suppliers to ensure timely delivery of materials and services for the event. Through effective vendor management and meticulous attention to detail, we created a smooth and enjoyable experience for all participants. My experience in marketing, event planning, and community engagement has provided me with a strong foundation to drive successful initiatives. I am eager to contribute my skills and expertise to future endeavors, delivering exceptional results and creating meaningful connections. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Lab Assistant, Department of Biophysics and Physiology
      • Apr 2020 - Nov 2022

      As a Student Lab Researcher at the Department of Physiology & Biophysics, I had the opportunity to contribute to cutting-edge research while developing essential skills in data analysis and laboratory operations. Here are some key highlights from my experience: Analyzed lab results using data analytics techniques, interpreting findings and presenting them in graphs and charts for research purposes. By applying statistical methods and data visualization tools, I effectively communicated research outcomes and contributed to scientific knowledge. Utilized statistical methods and software to analyze research data, identifying patterns, trends, and statistical significance. Through the application of statistical analysis, I gained insights into experimental results, enabling accurate interpretation and informed decision-making. Conducted research in a laboratory setting, acquiring knowledge in experimental design, data collection, and analysis. By actively participating in research projects, I developed a strong foundation in scientific methodology and experimental procedures. Maintained a clean and sterile environment to ensure the integrity of research data. I adhered to strict protocols and standard operating procedures, promoting accurate and reliable results. Organized and managed inventory for lab supplies, optimizing efficiency and ensuring the availability of necessary materials for experiments. Through effective inventory management, I contributed to smooth laboratory operations and minimized downtime. Trained new work-study employees on daily lab routines, including procedures for handling specimens and operating heavy lab equipment such as the autoclave. By sharing my knowledge and providing guidance, I facilitated a safe and productive learning environment for new team members. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Bookstore Employee
      • Jun 2021 - Sep 2021

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Representative
      • Jun 2019 - Jan 2020

Education

  • UC Irvine School of Social Sciences
    Bachelor of Arts - BA, Business Economics
    2020 - 2024
  • Del Mar High School
    High School Diploma
    2019 - 2020
  • Silver Creek High School
    2016 - 2019

Community

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