Katie Krum
SVP, Chief Marketing Officer at PURE Insurance- Claim this Profile
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Bio
Karen Olivares
Katie Krum tackles every project with intellectual rigor and strategic curiosity, uncovering opportunity and delivering value in most creative ways. Her passion and enthusiasm are contagious and an asset to any team. Collaborating with Katie during 2 years has been a privilege and a pleasure.
Noorin Bhanji (she/her/hers)
Katie is one of the best clients I’ve worked with. Together we developed digital marketing and strategy for the Marriott Hotels brand. She was an exceptional leader & liaison for the website (www.TravelBrillianty.com), co-creation, and digital and social media efforts. Katie is an extraordinary talent. She has a strong digital marketing background and constantly applies her expertise for the betterment of ideas and her team. Her approach is thoughtful and analytical. She always asks questions that encourage and advance thinking towards stronger solutions. Over the past two years, Katie has been a strong collaborator, leader, and storyteller for the brand. Perhaps her biggest strength is her ability to integrate complex teams - including agencies, internal constituents, and media partners - and ensure that everyone's efforts are aligned and integrated. She also has an innate understanding of how to tell a story across many platforms, which has created more synergy in Marriott’s marketing. Katie's role at Marriott is well respected and credited. She has led digital strategy in North America and globally. Her approach educates, inspires, and pushes teams, constantly adding value for the Marriott brand. Katie has been a true champion of progress. She is an incredible asset and partner for any team.
Karen Olivares
Katie Krum tackles every project with intellectual rigor and strategic curiosity, uncovering opportunity and delivering value in most creative ways. Her passion and enthusiasm are contagious and an asset to any team. Collaborating with Katie during 2 years has been a privilege and a pleasure.
Noorin Bhanji (she/her/hers)
Katie is one of the best clients I’ve worked with. Together we developed digital marketing and strategy for the Marriott Hotels brand. She was an exceptional leader & liaison for the website (www.TravelBrillianty.com), co-creation, and digital and social media efforts. Katie is an extraordinary talent. She has a strong digital marketing background and constantly applies her expertise for the betterment of ideas and her team. Her approach is thoughtful and analytical. She always asks questions that encourage and advance thinking towards stronger solutions. Over the past two years, Katie has been a strong collaborator, leader, and storyteller for the brand. Perhaps her biggest strength is her ability to integrate complex teams - including agencies, internal constituents, and media partners - and ensure that everyone's efforts are aligned and integrated. She also has an innate understanding of how to tell a story across many platforms, which has created more synergy in Marriott’s marketing. Katie's role at Marriott is well respected and credited. She has led digital strategy in North America and globally. Her approach educates, inspires, and pushes teams, constantly adding value for the Marriott brand. Katie has been a true champion of progress. She is an incredible asset and partner for any team.
Karen Olivares
Katie Krum tackles every project with intellectual rigor and strategic curiosity, uncovering opportunity and delivering value in most creative ways. Her passion and enthusiasm are contagious and an asset to any team. Collaborating with Katie during 2 years has been a privilege and a pleasure.
Noorin Bhanji (she/her/hers)
Katie is one of the best clients I’ve worked with. Together we developed digital marketing and strategy for the Marriott Hotels brand. She was an exceptional leader & liaison for the website (www.TravelBrillianty.com), co-creation, and digital and social media efforts. Katie is an extraordinary talent. She has a strong digital marketing background and constantly applies her expertise for the betterment of ideas and her team. Her approach is thoughtful and analytical. She always asks questions that encourage and advance thinking towards stronger solutions. Over the past two years, Katie has been a strong collaborator, leader, and storyteller for the brand. Perhaps her biggest strength is her ability to integrate complex teams - including agencies, internal constituents, and media partners - and ensure that everyone's efforts are aligned and integrated. She also has an innate understanding of how to tell a story across many platforms, which has created more synergy in Marriott’s marketing. Katie's role at Marriott is well respected and credited. She has led digital strategy in North America and globally. Her approach educates, inspires, and pushes teams, constantly adding value for the Marriott brand. Katie has been a true champion of progress. She is an incredible asset and partner for any team.
Karen Olivares
Katie Krum tackles every project with intellectual rigor and strategic curiosity, uncovering opportunity and delivering value in most creative ways. Her passion and enthusiasm are contagious and an asset to any team. Collaborating with Katie during 2 years has been a privilege and a pleasure.
Noorin Bhanji (she/her/hers)
Katie is one of the best clients I’ve worked with. Together we developed digital marketing and strategy for the Marriott Hotels brand. She was an exceptional leader & liaison for the website (www.TravelBrillianty.com), co-creation, and digital and social media efforts. Katie is an extraordinary talent. She has a strong digital marketing background and constantly applies her expertise for the betterment of ideas and her team. Her approach is thoughtful and analytical. She always asks questions that encourage and advance thinking towards stronger solutions. Over the past two years, Katie has been a strong collaborator, leader, and storyteller for the brand. Perhaps her biggest strength is her ability to integrate complex teams - including agencies, internal constituents, and media partners - and ensure that everyone's efforts are aligned and integrated. She also has an innate understanding of how to tell a story across many platforms, which has created more synergy in Marriott’s marketing. Katie's role at Marriott is well respected and credited. She has led digital strategy in North America and globally. Her approach educates, inspires, and pushes teams, constantly adding value for the Marriott brand. Katie has been a true champion of progress. She is an incredible asset and partner for any team.
Experience
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PURE Insurance
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United States
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Insurance
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700 & Above Employee
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SVP, Chief Marketing Officer
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Apr 2020 - Present
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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SVP, Digital Innovation
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Jun 2018 - Apr 2020
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Under Armour
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Sr. Director, Content & Engagement
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Feb 2015 - Jun 2018
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Marriott Hotels
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United States
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Hospitality
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700 & Above Employee
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Director, Digital Marketing
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Apr 2013 - Feb 2015
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Nickelodeon
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Manager, Marketing Strategy
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Nov 2011 - Apr 2013
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Ideation Manager, Digital Marketing
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Nov 2010 - Dec 2011
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WEbook
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Director
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Nov 2008 - Nov 2010
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Privilege Underwriters (PURE)
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Greater New York City Area
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Analyst, Marketing & Communications
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Feb 2006 - Nov 2008
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Makovsky
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Coordinator, Health Group
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2004 - 2005
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Education
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Princeton University
Bachelor's Degree, History -
New York University
MS, Integrated Marketing
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