Account Executive

• Jan 2023 - Present

Meet with clients to determine the best strategies for reaching their business and project goals for their omni-channel digital marketing initiatives. Prepare detailed campaign briefs and statements of work, which include project/business objectives and tactics, timelines, deliverables, creative and content needs and budgets. Internal brand spokesperson to ensure the brand’s digital activation aligns with the brand’s essence and tone. Develop and create the omni-channel digital marketing strategy and plan. Direct and oversee the work of copywriters, creatives and programmers to ensure the work aligns with the pre-set strategy, and proofread material before pieces are shared with clients. Develop and maintain project timelines, working closely with the internal project coordinator. Facilitate internal and client-facing project status meetings to ensure major project milestones are met. Review and approve monthly metric reports for campaigns, which include data collection, interpreting insights from the data, and recommendations for future/ongoing campaigns. Develop and maintain editorial calendars, create and publish content for McDill and clients. Regularly monitor digital trends and best practices for content and design for web, social media and lead generation, and educate the McDill team on these learnings. Review and manage client monthly project costs and budgets. Show less

Marketing Coordinator/Sales Executive

• Jul 2021 - Jan 2023

Manage and support all marketing and key sales accounts including Target and Walmart. Built out an internal and external marketing plan which entails announcing new branding, brand partnerships, building out an influencer program, and managing all social execution. Key contact for Target and Walmart including sales pitches, item setup, and partnering with the buy teams to execute retailer needs. • Partner with Sales, Product Development, Sourcing, and external partners to build out a marketing strategy across all social platforms • Work with internal and external teams to complete the new Fashion Angels Re-Imagined branding including new packaging, logo, colors, and brand narrative. • Partner closely with a consumer insights team to understand consumer’s resonating with our new branding and shopping habits. • Manage brand specialist responsible for executing day to day tasks including social posting/email blasts, brand cohesiveness, internal/external decks, catalogs, Amazon brand pages and A+ content. • Collaborate closely with external agency to build out a DTC website launching Jan 2023 • Manage brand and item launches, PR boxes, social/email strategies with retailers and licensor’s. Show less

Assistant Buyer

• Jun 2019 - Jul 2021

Provide support for all procurement-related tasks, including selecting the right products, monitoring inventory, managing purchase orders, preparing budgets, and providing administrative support. Observe consumer patterns and track market trends. Oversee vendor management and all advertising, including print, digital, and in-store. Collaborate cross- functionally to meet all sales and margin goals.• Drive merchandising selection for seasonal and core buys for the Soft Tabletop category, with a $95M annual volume.• Closely partner with 10 Design and Product Development team members to ensure product execution and costing.• Ensure a deep, authentic understanding of customers, and craft communication and product assortment to convey a cohesive, engaging story.• Provide new-hire training to 4 team members ensuring successful on-boarding and team engagement. • Cross-functional team collaboration with 12 teams from onboarding to store/digital execution.• Partners with Product Development and Design for the execution of seasonal and core product. Show less

Merchandise Analyst

• Apr 2016 - Jun 2019

Monitored inventory and charted profits and sales for the personal care/floor care categories. Analyzed market research and competition to determine growth strategies. Monitored category sales and supervised inventory. Identified sales trends. Helped develop supply strategies to maximize inventory turns. Provided guidance about selling patterns. Collaborated with cross-functional teams.• Drove $280M in sales with Black Friday sales of $43.3M, +4%LY (2019).• Partnered and communicated on a daily basis with key national brands, including Shark, Bissell, Dyson, Norelco,Sonicare, Gaiam, and Fila.• Managed $590M in receipts to help achieve the sales plan.• Trained 20 analysts to transfer overstocked items, resulting in a $2.2M transfer of inventory.• As a solo analyst, learned and executed e-commerce strategies, posting a +18% digital comp; 2018. Show less

Associate Buyer

• May 2014 - Apr 2016

Located products to fulfill assortments in the home entertainment category. Surveyed the market and reviewed customer behavior to determine strategies. Contributed to product selection, procurement, and budget preparation. Analyzed sales and inventory reports. Established vendor relationships. Proofed email ads and collections. Collaborated with other departments to improve daily systems and reach sales goals. • Achieved the Monthly Top Buyer Award July 2015. • Oversaw a combined audio/video volume of $6.7M annually. • Partnered with key brands including Samsung, Sonos, and Klipsch, growing the business by 15% YOY. Show less

Vendor Support Analyst

• Jul 2012 - Apr 2014

Maintained strong relationships with vendors, providing vendor account support and proper setup for data synchronization. Liaised between vendors and merchandising business units for process improvements. Utilized communication skills to resolve open issues. Contributed to increasing departmental efficiencies • Successfully simplified complex information in communications, resulting in the achievement of the sales strategy. Maintained strong relationships with vendors, providing vendor account support and proper setup for data synchronization. Liaised between vendors and merchandising business units for process improvements. Utilized communication skills to resolve open issues. Contributed to increasing departmental efficiencies • Successfully simplified complex information in communications, resulting in the achievement of the sales strategy.

Internship

• May 2011 - Aug 2011

Internship

• May 2010 - Aug 2010