Experience

AB InBev Korea 오비맥주

• South Korea
• Food & Beverages
• 100 - 200 Employee

• Core& Value Brand Sr. Manager

  • Oct 2022 - Present

• Innovation Sr. Manager

  • Jan 2022 - Oct 2022

  Started role as Innovation Sr. Manager, focusing on Core products of ABI Korea incl. Cass, Hanmac, FilGOOOD and OB Lager.

• Innovation Manager/ High End Brands Product Owner

  • Nov 2019 - Dec 2021

  Worked as Innovation manager, focusing on High End brands: Hoegaarden, Budweiser, Stella Artois. *Key projects: (1) Build strategy and launch Hoegaarden Line extension (2020: Green Grape, 2021: Hoegaarden Botanic, Hoegaarden Pomelo) (2) Re-launch/ Rebranding OB lager & brand management (3) Launch Hanmac & portfolio management Incl. Portfolio analysis & innovation management of Budweiser, Stella Artois, and performance management of Cass, Hanmac, OB Lager, FilGOOD

• Global Management Trainee

  • Jul 2018 - Oct 2019

  Started as a GMT summer intern in 2018 for 2 months, on-boarded in January 2019. Deepdive of 7 differing functions based in BU East Asia. Completed with capstone project at marketing innovation, which led to final launch of first NAB of ABI Korea, Cass ZERO.



Prodigm

• 대한민국 서울 서초구

• Project Manager

  • Jul 2016 - Oct 2018

  In starting with MIDEM South Korea booth execution and translation, have joined the company in South Korea since July. Mainly focused on international contents export and international relations, including global marketing which laid the foundation for where I wish to work, and what I am passionate about- marketing. In starting with MIDEM South Korea booth execution and translation, have joined the company in South Korea since July. Mainly focused on international contents export and international relations, including global marketing which laid the foundation for where I wish to work, and what I am passionate about- marketing.