Experience

GoNoodle

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Sales Strategy

  • Dec 2021 - Present

  GoNoodle is a media and technology company with a suite of active engagement products for kids and the adults who love them. Created by social-emotional learning experts, GoNoodle is dedicated to empowering next-generation humans and helping the grown-ups who love them positively charge every day with Good Energy. Used in millions of homes and four-out-of-five U.S. public elementary schools, GoNoodle’s interACTIVE content that can energize, focus, calm, or cheer up. To turn screen time into active time, convert any space to play space, and make every time the best time - there’s a GoNoodle for that - visit www.gonoodle.com to get started. Headquartered everywhere kids are. Show less


HH Global
• United Kingdom
• Advertising Services
• 700 & Above Employee
• US GTM Training & Advocacy, Retail Marketing (Devices & Services) | HH Global @ Google

  • Mar 2021 - Dec 2021

Critical Mass
• Advertising Services
• 1 - 100 Employee
• Senior Producer

  • Nov 2020 - Mar 2021


Lonely Planet

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• • Jul 2019 - Apr 2020

  Alongside senior leadership, I developed Lonely Planet’s global brand strategy, achieving strong positive brand awareness across the globe. This directly led to sales, adoption and recommendation of Lonely Planet’s products and services. Owned and delivered a re-imagined brand activity calendar including the company’s largest annual campaign, Best in Travel, but also next gen brand activity in line with developing identity and product portfolio. Worked with Lonely Planet’s international partners to ensure consistency across the brand globally. Collaborated with regional teams to design and implement effective and consistent regional campaign communications strategies, to increase local appeal in key markets and create further media and commercial opportunities for the brand. Managed the company's communication, P.R. and creative design roles as head of the Global Brand + Experience team.*Due to the devastating effects the COVID-19 pandemic had on the travel industry - this role ended in a company wide layoff in April 2020. Show less

• • Aug 2018 - Jul 2019

  Responsible for overseeing the production and delivery of custom marketing initiatives and products (digital + print). Collaborated with internal and external teams to develop campaign briefs, determine scope and define project requirements. Liaising with senior leadership, I helped ensure production was supporting the global goals of the organization. As a member of the marketing leadership team, I was responsible for ensuring regional goals were met. Working closely with marketing managers and new hires within the global team, I provided leadership and direction relating to executing project management methods, tools and processes, as well as, consistently meeting with the project management and design team to ensure their career development and job satisfaction. Show less

• • Nov 2016 - Aug 2018

  Managed the design + development team responsible for maintaining and evolving Lonely Planet's brand. Responsible for the production and delivery of custom marketing initiatives and products ranging across, but not limited to, digital, mobile, video, social, events, advertising, and custom print. Working across internal and external teams to develop campaign briefs, determine scope, and outline budgets and schedules. As Global Production Manager, I was responsible for the project management (assignment, prioritization and resourcing) of all large scale projects across the global marketing teams, acting as the single source of truth for communicating project status — ultimately responsible for ensuring deadlines and quality levels were met and identifying and managing feasibility and risks to delivery. Built quarterly and yearly roadmaps and led strategic efforts to re-engineer processes to optimize efficiency across the global marketing team. Show less

• • Mar 2015 - Nov 2016

  In partnership with the Lonely Planet’s Art Director, I managed all aspects of resourcing new work requests from the global marketing team (London, Australia, Oakland, Nashville, NY). Creating, owning and refining processes for efficiently managing all work for the design + development team responsible for producing domestic and global custom marketing initiatives and products.

• • Jan 2014 - Mar 2015

  Responsible for the production and delivery of B2B projects across digital, mobile and custom print with extensive experience within the ASIA-PAC market. As a PM, I collaborated directly with content producers, designers, developers, internal teams and external suppliers to concept, pitch, produce and deliver unique products and campaigns. I successfully delivered projects and campaigns to schedule and budget for both domestic and international clients while introducing and refining processes to optimize efficiency across the Project Management and Production team. Balanced roles as brand guardian and client advocate while contributing to a positive work environment with a focus on open communication. Show less



ARROYO DESIGN HOUSE LLC

• Co-Founder/ Design + Marketing

  • Sep 2012 - Aug 2019

  ARROYO DESIGN HOUSE, based in Boise, Idaho (by way of Nashville, TN) was founded by husband and wife team Chris and Katie Johnston. Together they design and produce heirloom quality furniture, household goods, unique lighting, and one-of-a-kind jewelry — marrying traditional craftsmanship with modern design. ARROYO DESIGN HOUSE, based in Boise, Idaho (by way of Nashville, TN) was founded by husband and wife team Chris and Katie Johnston. Together they design and produce heirloom quality furniture, household goods, unique lighting, and one-of-a-kind jewelry — marrying traditional craftsmanship with modern design.


Hester & Cook Design Group, INC.
• Account Manager

  • 2012 - Jan 2014

Bernard Health
• United States
• Insurance
• 1 - 100 Employee
• Account Manager

  • 2010 - 2012

Vanderbilt University
• United States
• Higher Education
• 700 & Above Employee
• Program Coordinator, Coalition for Healthy Aging (AmeriCorps)

  • 2009 - 2010

The Base Camp
• United Kingdom
• Assistant Manager + Visual Merchandiser

  • 2008 - 2009

echomusic
• United States
• Entertainment Providers
• 1 - 100 Employee
• Production Manager

  • 2007 - 2008