Experience

Nature's Way

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• Senior eCommerce Associate Manager

  • May 2023 - Present

• eCommerce Associate Manager - Amazon

  • Jan 2020 - Present



BreathableBaby LLC

• United States
• Manufacturing
• 1 - 100 Employee

• eCommerce Channel Manager - Amazon

  • Feb 2019 - Nov 2019

  • Manage legacy assortment in Amazon Vendor Central and execute new product launches • Analyze weekly sales data to glean YOY insights; present reporting and action items to Senior Leadership and Operations team • Continued optimization of product listings to strengthen brand presence while improving shopping experience and conversion; alt imagery, A+ content, brand store, descriptions • Partner with VP of Marketing and 3rd party agency to strategize AMS promotions; monitor efforts… Show more • Manage legacy assortment in Amazon Vendor Central and execute new product launches • Analyze weekly sales data to glean YOY insights; present reporting and action items to Senior Leadership and Operations team • Continued optimization of product listings to strengthen brand presence while improving shopping experience and conversion; alt imagery, A+ content, brand store, descriptions • Partner with VP of Marketing and 3rd party agency to strategize AMS promotions; monitor efforts, monthly budgets, and ACOS

• eCommerce and Digital Marketing Manager

  • Nov 2016 - Feb 2019

  • Led and executed relaunch of breathablebaby.com resulting in positive engagement: increased page views, increased session duration, and decreased bounce rate • Facilitated VP of Marketing to complete full brand-repositioning project and digital rollout • Executed ongoing optimization of digital content across owned-site and major retailers’ sites (Amazon, Walmart, Target) to improve brand awareness, shopability, and conversion • Owned digital agency relationship; reviewed and revised… Show more • Led and executed relaunch of breathablebaby.com resulting in positive engagement: increased page views, increased session duration, and decreased bounce rate • Facilitated VP of Marketing to complete full brand-repositioning project and digital rollout • Executed ongoing optimization of digital content across owned-site and major retailers’ sites (Amazon, Walmart, Target) to improve brand awareness, shopability, and conversion • Owned digital agency relationship; reviewed and revised monthly SEO initiatives and instituted pertinent site enhancements within budget



Bluestem Brands

• United States
• Retail
• 700 & Above Employee

• Channel Merchandising Manager - Home Division

  • Jun 2014 - Sep 2016

  • Promoted to managerial level for continued high performance, tenure of web experience, and contributing to positive year over year web sales growth ranging from +15% to +39% • Plan and execute multi-channel strategies around presentation, promotions, pricing and in-season management for all Home categories encompassing an average of $45MM+ in sales • Partner with five cross-functional teams to manage all online events and ensure live dates are met with exceptional execution to drive… Show more • Promoted to managerial level for continued high performance, tenure of web experience, and contributing to positive year over year web sales growth ranging from +15% to +39% • Plan and execute multi-channel strategies around presentation, promotions, pricing and in-season management for all Home categories encompassing an average of $45MM+ in sales • Partner with five cross-functional teams to manage all online events and ensure live dates are met with exceptional execution to drive traffic, conversion, and profit • Analyze Adobe Site Catalyst data to determine web asset performance. Report metrics, provide insight, and identify opportunities to Channel, Buying, and Leadership teams • Reconcile and re-forecast monthly sales and markup for the Infants category based on trend and last year • Consistently improving inefficiencies in current workflows alleviating several manual processes while increasing productivity • Mentoring my employee on workload and priority management to output high quality work while maintaining a healthy work/life balance; year-end rating went from Effective to Highly Effective

• Media Analyst - Home Furnishings, Infants & Décor

  • Feb 2014 - Jun 2014

  • Analyzed Fingerhut catalog page productivity and sales to determine the best product placement, pagination, and layout for all print media; slotted catalogs • Selected feature items for all interactive assets based on proper seasonality, inventory needs, photography, and sales to drive traffic and conversion

• Senior Web Merchandising Specialist - Fashion

  • Oct 2011 - Jun 2014

  • Promoted for continued high performance, demonstrated leadership skills, and proven event optimization with favorable year over year results • Managed and delegated Black Friday campaign for 4 years; efforts attributed to double digit year over year growth and up to $3MM in incremental sales

• Web Merchandising Specialist – Fashion & Home

  • Jun 2008 - Oct 2011

  • Collaborated with cross-functional teams for seamless planning and execution of all site, email, and social media promotions; delivered detailed creative briefs • Partnered with I.T. on requesting, testing, and implementing site enhancements • Maintained web shops and adjusted taxonomy to improve online shopability



Wilsons Leather

• United States
• Retail
• 300 - 400 Employee

• Web Merchandise Specialist - Men's Outerwear & Accessories

  • Nov 2006 - Jun 2008

  • Participated in site and email planning for online promotions and store events; recapped weekly/monthly sales to internal teams and external partners • Executed daily site maintenance and merchandising in reaction to web sales • Assigned internal keywords and meta tags to support search engine optimization • Developed tracking sheet for private brand launch; created weekly transfers to maintain inventory levels for clients such as Target • Administered new product launch of over… Show more • Participated in site and email planning for online promotions and store events; recapped weekly/monthly sales to internal teams and external partners • Executed daily site maintenance and merchandising in reaction to web sales • Assigned internal keywords and meta tags to support search engine optimization • Developed tracking sheet for private brand launch; created weekly transfers to maintain inventory levels for clients such as Target • Administered new product launch of over 1,000 skus of branded accessories for company’s new concept, PreVu Show less • Participated in site and email planning for online promotions and store events; recapped weekly/monthly sales to internal teams and external partners • Executed daily site maintenance and merchandising in reaction to web sales • Assigned internal keywords and meta tags to support search engine optimization • Developed tracking sheet for private brand launch; created weekly transfers to maintain inventory levels for clients such as Target • Administered new product launch of over… Show more • Participated in site and email planning for online promotions and store events; recapped weekly/monthly sales to internal teams and external partners • Executed daily site maintenance and merchandising in reaction to web sales • Assigned internal keywords and meta tags to support search engine optimization • Developed tracking sheet for private brand launch; created weekly transfers to maintain inventory levels for clients such as Target • Administered new product launch of over 1,000 skus of branded accessories for company’s new concept, PreVu Show less



Gander Outdoors

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Merchandise Assistant- Youth & Women’s Sportswear

  • Jun 2006 - Nov 2006

  • Executed vendor management: collaborated with domestic and overseas vendors • Keyed and tracked purchase orders for two departments • Monitored and managed monthly receipts; canceled orders when overbought • Scheduled shipments with transportation team for Ad items to execute “in-store” dates • Executed vendor management: collaborated with domestic and overseas vendors • Keyed and tracked purchase orders for two departments • Monitored and managed monthly receipts; canceled orders when overbought • Scheduled shipments with transportation team for Ad items to execute “in-store” dates