Experience

Sugarlands Distilling Company

• United States
• Food & Beverages
• 1 - 100 Employee

• Director of Partnership Marketing and Communications

  • Jan 2023 - Present

• Sr. Manager, Partnership Marketing and Communications

  • Dec 2021 - Jan 2023

  Knoxville, Tennessee, United States

• National Sales and Partnership Marketing Manager

  • May 2021 - Dec 2021

• Sales Manager

  • Nov 2020 - Apr 2021



Challenged Athletes Foundation

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Special Events Manager

  • 2019 - 2020

  Greater San Diego Area • Support and lead the planning, organization and execution of events managed by the Special Events Department of CAF, including the San Diego Triathlon Challenge, Celebration of Heart Gala in San Francisco, and Heroes, Hearts and Hope Gala in New York • Work cross-functionally with the Associate Executive Director, Fundraising and Events team members, Marketing Staff, Finance and other CAF departments to promote and achieve event goals and objectives • Monitor and control multimillion… Show more • Support and lead the planning, organization and execution of events managed by the Special Events Department of CAF, including the San Diego Triathlon Challenge, Celebration of Heart Gala in San Francisco, and Heroes, Hearts and Hope Gala in New York • Work cross-functionally with the Associate Executive Director, Fundraising and Events team members, Marketing Staff, Finance and other CAF departments to promote and achieve event goals and objectives • Monitor and control multimillion dollar event budgets and support fundraising goals • Compile, review and submit all appropriate permits needed as well as working with various city councils for event and traffic control approvals • Oversee details of events to include contracts and agreements with hotels, venues, travel and transportation, entertainment, A/V, merchandise suppliers, tickets, etc. • Work with Marketing to create and deliver collateral and promote events internally and externally while effectively communicating the mission of CAF to event participants • Conduct productive and positive meetings to keep internal and external teams on track and up to date Show less



Alliance of American Football

• Vice President of Sponsorship, San Diego Fleet

  • 2018 - 2019

  Greater San Diego Area • Oversaw the generation and development of Marketing Partnership revenue for the AAF San Diego Team • Helped achieve team and individual revenue goals through the sale of media, signage, promotions, digital, print, community platforms, suites, tickets and all other Team marketing assets • Created sellable platforms for the Fleet that could be implemented throughout the leagued • Worked with iHeart media to traffic, schedule and assure that everything ran smoothly for game… Show more • Oversaw the generation and development of Marketing Partnership revenue for the AAF San Diego Team • Helped achieve team and individual revenue goals through the sale of media, signage, promotions, digital, print, community platforms, suites, tickets and all other Team marketing assets • Created sellable platforms for the Fleet that could be implemented throughout the leagued • Worked with iHeart media to traffic, schedule and assure that everything ran smoothly for game broadcasts • Served as a lead in identifying and closing long term Marketing Partners for the team • Manage day to day development, coaching, training and supervision of the Marketing Partnerships sales team • Created inventory and rate card for all sellable assets • Developed dynamic sales presentations for current or new business prospects by incorporating an understanding of the prospective partner's goals • Managed and ensured activation of all corporate partner programs Show less



Los Angeles Chargers

• United States
• Spectator Sports
• 300 - 400 Employee

• Senior Manager, Revenue and Sales Operations

  • 2017 - 2018

  Greater Los Angeles Area • Generated over $12 million in revenue through the implementation of new sales tactics and processes • Worked as the internal liaison for new partnership sales with marketing, video, PR, creative, community, operations and finance departments including, but not limited to presentations, ideation, and internal approvals • Built the first ever automated report for finance to provide them accurate financial reporting for partnership deals as well as a pipeline in-real-time • Chargers’… Show more • Generated over $12 million in revenue through the implementation of new sales tactics and processes • Worked as the internal liaison for new partnership sales with marketing, video, PR, creative, community, operations and finance departments including, but not limited to presentations, ideation, and internal approvals • Built the first ever automated report for finance to provide them accurate financial reporting for partnership deals as well as a pipeline in-real-time • Chargers’ front office ambassador and operations specialist for high profile guests during games including NFL Commissioner and United States Secretary of Treasury • Managed multi-channel promotions to grow the ticket sales prospect database for the New LA Stadium by over 100K people • Planned all aspects of the NFL International Series in London for ownership, members and fans including hotel accommodations, transportation, activities, dinners and events • Customized real-time solutions on gameday for partnerships and premium experiences • Collaborated with the marketing team to develop sponsorship sales collateral (presentation decks, in game messaging, etc) for short term and long term sales opportunities • Liaison with the NFL business development team and responsible for communicating updates and best practices company-wide to provide the team with new revenue generating opportunities • Liaison between marketing partnerships, premium experiences and finance to develop strategies to better align all departments, improving efficiency to generate greater revenue and minimize expenses • Managed coach and player access and endorsements for marketing partnerships and premium experiences • Created additional sellable inventory through platform management and development across all departments for marketing partnerships and premium experiences • Managed Fanatics sales and marketing relationship Show less



Miami Dolphins and Hard Rock Stadium

• United States
• Spectator Sports
• 700 & Above Employee

• Senior Retention and Activation Manager, Corporate Partnerships

  • 2014 - 2016

  Miami/Fort Lauderdale Area • Managed over 60 corporate partnerships accounting for over $16 million in annual revenue, including Fortune 500 companies like Pepsi, Anheuser-Busch, Publix, and Chevrolet • Successfully created, managed and tracked a seven-figure activation, gifting, signage, travel and entertainment budgets in excess of $1 million • Responsible for negotiating key multi-year renewals for Anheuser-Busch and Pepsi including contract adjustments to increase overall effectiveness • Planned… Show more • Managed over 60 corporate partnerships accounting for over $16 million in annual revenue, including Fortune 500 companies like Pepsi, Anheuser-Busch, Publix, and Chevrolet • Successfully created, managed and tracked a seven-figure activation, gifting, signage, travel and entertainment budgets in excess of $1 million • Responsible for negotiating key multi-year renewals for Anheuser-Busch and Pepsi including contract adjustments to increase overall effectiveness • Planned, budgeted, organized and executed team’s most important events to strengthen relationships with Dolphins’ largest customers and prospects including trips to Super Bowl 50 and London for NFL International Series • Skilled at working cross-functionally and developing long-term relationships with key partners, agencies, and co-workers • Optimized partner relationships to create co-branded promotions and joint marketing initiatives to increase brand awareness and drive sales • Managed Publix relationship along with facilitating multi-channel promotions for all of the Dolphins CPG partners within their retail space • Coordinated integrated communications to support marketing programs, including social media, print, radio and online advertisements; executive briefings; and public relations • Lead and oversaw an activation and retention team • Collaborated with the stadium’s club level naming rights partner to design, implement and activate a strategic plan to launch partnership • Assisted in developing and reviewing the new naming rights partnership • Understood and ensured that all partners and promotions follow NFL guidelines and regulations • Tasked with providing comprehensive recaps to all partners, highlighting areas of success, opportunities for improvement, and measurement of key performance indicators established at commencement of partnership and/or associated season

• Corporate Partnership Activation Manager

  • 2013 - 2014

  Miami/Fort Lauderdale Area

• Corporate Partnership Service Coordinator

  • 2011 - 2013

  Miami Gardens

• Corporate Partnerships Assistant

  • 2010 - 2011

  Miami/Fort Lauderdale Area



Gainesville Sports Commission

• Spectator Sports
• 1 - 100 Employee

• Corporate Sponsorship Executive

  • 2010 - 2010

  • Independent contractor in charge of annual memberships and Sunshine State Games sponsorships • Responsible for the fulfillment of sponsorship agreements for new sponsors • Analyzed potential sponsors based on company performance, market segment performance, and overall market trends



University of Florida

• United States
• Higher Education
• 700 & Above Employee

• Lacrosse Manager

  • 2009 - 2010

• Customer Service Representative

  • 2008 - 2010

  • Extensive use of Archtics for verifying payments and account information for student season ticket holders • Reconciliation of daily and weekly sales reports • Provided high-quality customer service to attendees at Gator home games • Distributed student football tickets, including 2009 SEC Championship



Gainesville Sports Commission

• Spectator Sports
• 1 - 100 Employee

• Event Management Intern

  • May 2009 - Aug 2009

  - Responsible for sponsorship of local events. - Identified sponsors to donate breakfast, lunch, and dinner for 100 people for the entirety of a 10 day event. - Achieved full sponsorship for various prizes to be raffled off at annual golf tournament.



Orange Bowl Committee

• United States
• Spectator Sports
• 1 - 100 Employee

• Junior Host

  • 2009 - 2009



IRONWOOD GOLF COURSE

• United States
• 1 - 100 Employee

• Food and Beverage Manager

  • 2006 - 2009

  • Organized and executed golf tournaments • Reconciliation of daily and weekly sales reports • Maintained inventory for the bar located in the clubhouse • Responsible for the purchasing of additional inventory • In charge of opening and closing the clubhouse on a daily basis