Experience

Greenspun Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Digital Operations

  • Jan 2016 - Present

  Las Vegas, Nevada Area Responsible and accountable for the coordinated management of multiple projects directed toward strategic business objectives, including: metered paywall implementation on LasVegasSun.com, migration to cloud-based billing platform, Facebook bots for messenger responses, email database growth & management, launch of Las Vegas-based Instagram Influencer network, redesign of LasVegasWeekly.com and audit & analysis of SEO performance of multiple websites. Direct digital strategy and new… Show more Responsible and accountable for the coordinated management of multiple projects directed toward strategic business objectives, including: metered paywall implementation on LasVegasSun.com, migration to cloud-based billing platform, Facebook bots for messenger responses, email database growth & management, launch of Las Vegas-based Instagram Influencer network, redesign of LasVegasWeekly.com and audit & analysis of SEO performance of multiple websites. Direct digital strategy and new product initiatives, including monetization of brand partnerships through paid and organic social media and email campaigns, identifying data-driven insights to support content strategies, competitive analysis & bench-marking, reporting on & analyzing display advertising eCPMs along with paid & organic social media reach and email analytics to set client pricing structure, performing new vendor research & analysis and building 1st party & 3rd party data strategies. Directly manage team of web developers, database admins, social media & email marketers and content entry specialists. Collaborate with multiple stakeholders, such as: Content Creation, Legal, Production, Marketing, PR, Finance and Research. Reporting structure: 5 direct reports | 6 indirect reports

• Director of Ad Operations

  • Mar 2011 - Jan 2016

  Las Vegas, Nevada Area Propose and deliver effective advertising campaigns across multiple websites utilizing trafficking and reporting tools such as Google Ad Manager, Microsoft Excel & Salesforce.com. Drive brand marketing strategy for partners. Monitor each campaign analyzing based on advertisers’ KPIs (conversions, brand awareness, website visits, etc.). Manage inventory of available ad space and ensure delivery in accordance to advertisers’ needs. Coordinate projects with various teams (web… Show more Propose and deliver effective advertising campaigns across multiple websites utilizing trafficking and reporting tools such as Google Ad Manager, Microsoft Excel & Salesforce.com. Drive brand marketing strategy for partners. Monitor each campaign analyzing based on advertisers’ KPIs (conversions, brand awareness, website visits, etc.). Manage inventory of available ad space and ensure delivery in accordance to advertisers’ needs. Coordinate projects with various teams (web developers, creative, traffic, sales, marketing, content, etc.), such as the redesign of LasVegasWeekly.com, promotion of Las Vegas Weekly’s Best of Vegas and the creation of new ad units. Create goals and performance metrics for each initiative. Develop and implement new workflow procedures and content strategies to maximize revenue potential.



CommPartners Connect

• Marketing and Sales Coordinator

  • Oct 2009 - Mar 2011

  Las Vegas, Nevada Area Develop, manage and maintain marketing strategies for CP, a wholesale VoIP provider Design and edit marketing materials Prepare press releases and other weekly email notifications to resellers Maintain public facing corporate website as well as Sharepoint website used by resellers Coordinate participation in industry trade show events and on-site training events and online webinars for resellers Report daily, monthly and quarterly sales numbers using Excel… Show more Develop, manage and maintain marketing strategies for CP, a wholesale VoIP provider Design and edit marketing materials Prepare press releases and other weekly email notifications to resellers Maintain public facing corporate website as well as Sharepoint website used by resellers Coordinate participation in industry trade show events and on-site training events and online webinars for resellers Report daily, monthly and quarterly sales numbers using Excel and Power Point Show less



Coloredge

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Oct 2007 - Oct 2009

  Greater New York City Area Direct production of in-store graphics and marketing programs for major retail chains such as: Apple, Bloomingdale’s, Kate Spade, Coach, Lord & Taylor, Tommy Hilfiger, etc. Assist Senior Account Manager in procuring new accounts and developing existing ones Prepare client estimates Coordinate and schedule incoming jobs from inception to completion Manage multiple vendors and internal departments to deliver final installations on time Schedule nationwide… Show more Direct production of in-store graphics and marketing programs for major retail chains such as: Apple, Bloomingdale’s, Kate Spade, Coach, Lord & Taylor, Tommy Hilfiger, etc. Assist Senior Account Manager in procuring new accounts and developing existing ones Prepare client estimates Coordinate and schedule incoming jobs from inception to completion Manage multiple vendors and internal departments to deliver final installations on time Schedule nationwide graphic installations Financial management and communication of project budgets Assist in the translation of client marketing concepts to produce award-winning in-store graphics Show less



GoGORILLA Media

• United States
• Advertising Services
• 1 - 100 Employee

• Campaign Manager

  • May 2006 - Oct 2007

  Greater New York City Area Manage various guerilla marketing campaigns throughout the country for brands such as Lonely Planet Travel Guides, Joseph Abboud and The Wall Street Journal Direct the printing and distributing of promotional materials, nationwide Hire and manage freelance brand ambassadors for various campaigns, such as: promotional models for trade show events, street teams or other special events; massage therapists to offer free massages on behalf of clients; distributors to enlist venues to… Show more Manage various guerilla marketing campaigns throughout the country for brands such as Lonely Planet Travel Guides, Joseph Abboud and The Wall Street Journal Direct the printing and distributing of promotional materials, nationwide Hire and manage freelance brand ambassadors for various campaigns, such as: promotional models for trade show events, street teams or other special events; massage therapists to offer free massages on behalf of clients; distributors to enlist venues to participate in promotions Post photos of completed promotions and campaign descriptions to the GoGorilla blog Design marketing materials used to promote the company Created a new database to aid in production and contact management as well as house pertinent market information to support sales pitches Show less



Harvest Manor Farms

• Freelance Graphic Designer

  • 2006 - 2006